Cat Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Blanket sales on Amazon US totaled 69,200 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $824,532 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 52.8% of revenue, while a typical listing is priced at $13.57. The keyword itself pulled 19,692 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the cat blanket Top 50 moved 965,100 units and $12,113,539 in cumulative sales — an average of 80,425 units and $1,009,462 per month. Monthly throughput topped out at 131,500 units in November 2025 and dipped to 36,700 in May 2026, leaving the latest reading 12.9% higher than August 2025.
Cat Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.2K
▲ 0.7% MoM
Monthly Revenue 2026/07
$824.5K
▼ 0.2% MoM
Top 10 Market Share 2026/07
59.2%
Cat Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat blanket listing on Amazon US in July 2026 is ASIN B0B432YY5Z (Brand: gogobunny), which sold 6,000 units at $7.99 apiece — equal to 8.7% of every unit tracked in this report.
The Top 10 ASINs account for 41,000 units and $435,580 in July 2026 — 59.2% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Blanket' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B432YY5Z
gogobunny Waterproof Blanket, Couch Covers for Dogs, Reversible Protector | 3X Stronger Leakproof, Scratch Proof Durable Furniture Protection, Stain Resistant, Washable, 30x70 Inch Dark/Light Grey
6K
▲ 0.0%vs. prior month
$48.3K
latest month
12-month trend
B0CNPDMD1R
Yurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
6K
▼ 14.3%vs. prior month
$46.1K
latest month
12-month trend
B0D14WQFZ9
Sage Green Fleece Throw Blanket 50”×60” for Couch Sofa Livingroom | Super Soft Cozy Plush Microfiber Flannel Bed Blanket Striped Design Lightweight Home Decor Gifts for Adults Mom Women
5K
▲ 0.0%vs. prior month
$50.3K
latest month
12-month trend
B07DF6DDNM
Luciphia Dog Blanket 3 Pack, Soft Cozy Fleece Throw for Puppy Cat,23"x16" | Fuzzy Flannel Small Pet Blanket Washable, Cute Paw Print for Crate Car Bed. Puppy Essential,Cat Stuff Gifts,Small
5K
▲ 0.0%vs. prior month
$47K
latest month
12-month trend
B08R74XVCS
Ameritex Waterproof Dog Bed Blankets Cover for Bed Couch Sofa Reversible | Soft Washable Pet Blankets,Furniture Protector for Dogs Cats Couch Cover for Dogs (30x70 Inches, Grey+Dark Grey)
4K
▼ 20.0%vs. prior month
$31.4K
latest month
12-month trend
B0G1BK6N4P
LINENLUX Dog Blankets 3-Pack, Super Soft Fluffy Fleece Pet Throw Warm | Premium flannel fleece pet throw for cats, puppies. Cozy warm for bed, crate, or couch naps; Dog Paw-3pcs 23x16 inch
4K
▲ 100.0%vs. prior month
$27.2K
latest month
12-month trend
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Best Cat Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
gogobunny is the best-performing cat blanket brand in July 2026, moving 6,000 units across 1 ASIN for 14.6% of Top 10 volume. Yurhap follows with 6,000 units (14.6%), ahead of Luciphia on 6,000 units (14.6%).
Volume is spread across 8 brands, with the top three holding 43.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.49 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
gogobunny
1 ASIN in Top 10
14.6%
Units
6K
Revenue
$48.3K
Avg. price
$7.99
B0B432YY5Z
$7.99·★4.4·18.1K revsgogobunny Waterproof Blanket, Couch Covers for Dogs, Reversible Protector | 3X Stronger Leakproof, Scratch Proof Durable Furniture Protection, Stain Resistant, Washable, 30x70 Inch Dark/Light Grey
Units sold6K
Yurhap
1 ASIN in Top 10
14.6%
Units
6K
Revenue
$46.1K
Avg. price
$7.49
B0CNPDMD1R
$7.49·★4.7·6.9K revsYurhap Heart Baby Blanket, Love Plush Fleece Baby Blankets for Girls Boys | Soft Sherpa Baby Girl Blanket for Infant Toddler Newborn Gift, Fluffy Baby Essentials, For Crib Stroller, 30"x40", Light Pink
Units sold6K
Luciphia
2 ASINs in Top 10
14.6%
Units
6K
Revenue
$56.8K
Avg. price
$9.99
B07DF6DDNM
$9.99·★4.4·10.9K revsLuciphia Dog Blanket 3 Pack, Soft Cozy Fleece Throw for Puppy Cat,23"x16" | Fuzzy Flannel Small Pet Blanket Washable, Cute Paw Print for Crate Car Bed. Puppy Essential,Cat Stuff Gifts,Small
Units sold5KB09PFN1KR8
$9.99·★4.5·6.3K revsLuciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16'', Grey/Brown/Blue) | Washable Throw Blanket for Crate, Couch, Bed, Travel. Cute Paw & Bone Print. Puppy Essential, Dog Gift,Grey/Brown/Blue
Units sold1K
Trending Cat Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09PFN1KR8 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0DK1MQ5C8 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0GL8NG3JV close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PFN1KR8
Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16'', Grey/Brown/Blue) | Washable Throw Blanket for Crate, Couch, Bed, Travel. Cute Paw & Bone Print. Puppy Essential, Dog Gift,Grey/Brown/Blue
Price
$9.99
Rating
4.5
Reviews
6.3K
Latest month sales
B0DK1MQ5C8
Dog Blankets for Dogs, 3 Pack Dog Blanket Washable 23" x 16", Fuzzy Soft Pet Mat Throw Cover for Kennel Crate Bed, Cute Paw Pattern, Cat Blanket, Blankets for Dogs, Pet Blanket
Price
$4.99
Rating
3.7
Reviews
522
Latest month sales
B0GL8NG3JV
Luciphia Waterproof Pet Blanket, Washable Reversible Sherpa Fleece Throw | Liquid-proof furniture protector for bed and couch, soft reversible sherpa fleece for dogs, cats grey, XS
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
1.2K
Latest month sales
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