Casio Watch Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Casio Watch Women sales on Amazon US totaled 30,800 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $987,303 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 55.9% of revenue, while a typical listing is priced at $39.69. The keyword itself pulled 46,371 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the casio watch women Top 50 moved 325,500 units and $10,510,357 in cumulative sales — an average of 27,125 units and $875,863 per month. Monthly throughput topped out at 42,550 units in December 2025 and dipped to 14,350 in May 2026, leaving the latest reading 12.3% lower than August 2025.
Casio Watch Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.8K
▲ 6.6% MoM
Monthly Revenue 2026/07
$987.3K
▲ 7.6% MoM
Top 10 Market Share 2026/07
61.7%
Casio Watch Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold casio watch women listing on Amazon US in July 2026 is ASIN B000GAYQJ0 (Brand: Casio), which sold 8,000 units at $25.86 apiece — equal to 26.0% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $552,300 in July 2026 — 61.7% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Casio Watch Women' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000GAYQJ0
Casio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
8K
▼ 20.0%vs. prior month
$209.7K
latest month
12-month trend
B0D44WLHT9
GOLDEN HOUR Waterproof Sport Women's Digital Chronograph Silicone Strap Watch
3K
▼ 25.0%vs. prior month
$54K
latest month
12-month trend
B000LAKYW8
Casio Collection Unisex Adults Watch A168WA
1K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B086RNZX13
Casio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
1K
▲ 0.0%vs. prior month
$28.8K
latest month
12-month trend
B000GB0G2A
Casio LF20W G-Shock Series | Unisex Digital Watch | Black | WR | 1/100 SEC Stopwatch | World Time | LED Light | Full Auto Calendar | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | 3 Year Battery
1K
vs. prior month
$34.9K
latest month
12-month trend
B000GB1RAU
Casio F-105W-1A Vintage Illuminator | Classic Digital Watch | EL Backlight | 1/100-Second Stopwatch | Daily Alarm | 7-Year Battery | Water Resistant | Unisex
1K
▲ 11.1%vs. prior month
$21K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Casio Watch Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Casio is the best-performing casio watch women brand in July 2026, moving 15,000 units across 8 ASINs for 78.9% of Top 10 volume. GOLDEN HOUR follows with 3,000 units (15.8%), ahead of G-Shock on 1,000 units (5.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $95.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Casio
8 ASINs in Top 10
78.9%
Units
15K
Revenue
$398K
Avg. price
$28.79
B000GAYQJ0
$25.86·★4.6·58.3K revsCasio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
Units sold8KB000LAKYW8
$29.92·★4.7·32.4K revsCasio Collection Unisex Adults Watch A168WA
Units sold1KB086RNZX13
$33.50·★4.6·3.7K revsCasio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
Units sold1KB000GB0G2A
$35.70·★4.6·8K revsCasio LF20W G-Shock Series | Unisex Digital Watch | Black | WR | 1/100 SEC Stopwatch | World Time | LED Light | Full Auto Calendar | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | 3 Year Battery
Units sold1KB000GB1RAU
$21.92·★4.6·3.4K revsCasio F-105W-1A Vintage Illuminator | Classic Digital Watch | EL Backlight | 1/100-Second Stopwatch | Daily Alarm | 7-Year Battery | Water Resistant | Unisex
Units sold1KB01MZF6LL2
$27.25·★4.6·16.5K revsCasio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
Units sold1KB075LJCPN6
$26.26·★4.5·10.2K revsCasio LA20WH Series | Women's Digital Watch | Water Resistant | LED Light | Auto Calendar | Date Display | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | 5 Yr Batt
Units sold1KB087YZ3G9D
$29.92·★4.4·4.6K revsCasio W800HG Series | Men’s Digital Watch | 100 Meter Water Resistance | Multi Function Alarm | 100 SEC Stopwatch | Auto Calendar | Countdown Timer | LED Light | Dual Time| 10 Year Battery
Units sold1K
GOLDEN HOUR
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$54K
Avg. price
$17.99
B0D44WLHT9
$17.99·★4.3·4K revsGOLDEN HOUR Waterproof Sport Women's Digital Chronograph Silicone Strap Watch
Units sold3K
G-Shock
1 ASIN in Top 10
5.3%
Units
1K
Revenue
$100.3K
Avg. price
$95.05
B07WJFS6LH
$95.05·★4.6·2.4K revsG-Shock GA-2100 Series Watch
Units sold1K
Trending Casio Watch Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000GB0G2A booked 1K units at $35.70.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000GB0G2A
Casio LF20W G-Shock Series | Unisex Digital Watch | Black | WR | 1/100 SEC Stopwatch | World Time | LED Light | Full Auto Calendar | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | 3 Year Battery
Price
$35.70
Rating
4.6
Reviews
8K
Latest month sales
B075LJCPN6
Casio LA20WH Series | Women's Digital Watch | Water Resistant | LED Light | Auto Calendar | Date Display | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | 5 Yr Batt
Price
$26.26
Rating
4.5
Reviews
10.2K
Latest month sales
B07WJFS6LH
G-Shock GA-2100 Series Watch
Unlock to view ASIN details and product titles
Price
$95.05
Rating
4.6
Reviews
2.4K
Latest month sales
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