Carnation Breakfast Essentials Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Carnation Breakfast Essentials sales on Amazon US totaled 239,300 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $4,232,504 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 53.8% of revenue, while a typical listing is priced at $23.78. The keyword itself pulled 19,722 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the carnation breakfast essentials Top 50 moved 2,814,550 units and $50,697,095 in cumulative sales — an average of 234,546 units and $4,224,758 per month. Monthly throughput topped out at 263,600 units in September 2025 and dipped to 157,400 in May 2026, leaving the latest reading 5.6% lower than August 2025.
Carnation Breakfast Essentials Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
239.3K
▼ 3.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 8.5% MoM
Top 10 Market Share 2026/07
71.0%
Carnation Breakfast Essentials Market Share & Sales Concentration on Amazon US — July 2026
The most-sold carnation breakfast essentials listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $2,277,200 in July 2026 — 71.0% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Carnation Breakfast Essentials' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B0015068PA
Atkins Milk Chocolate Delight High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 2g Net Carb, 1g Sugar, Chocolate Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▼ 33.3%vs. prior month
$419.4K
latest month
12-month trend
B00HO5IS8A
Carnation Breakfast Essentials Original Nutritional Powder Drink Mix | Rich Milk Chocolate, 22 Count Box of 1.26 Ounce Packets
20K
▲ 0.0%vs. prior month
$205.2K
latest month
12-month trend
B0198TV3FE
belVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
20K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Carnation Breakfast Essentials Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Carnation Breakfast Essentials is the best-performing carnation breakfast essentials brand in July 2026, moving 40,000 units across 3 ASINs for 23.5% of Top 10 volume. Cheerios follows with 30,000 units (17.6%), ahead of KIND on 30,000 units (17.6%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.47 to $20.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Carnation Breakfast Essentials
3 ASINs in Top 10
23.5%
Units
40K
Revenue
$746.3K
Avg. price
$20.28
B00HO5IS8A
$12.99·★4.8·29.2K revsCarnation Breakfast Essentials Original Nutritional Powder Drink Mix | Rich Milk Chocolate, 22 Count Box of 1.26 Ounce Packets
Units sold20KB09GJVN2YZ
$24.03·★4.7·4.5K revsCarnation Breakfast Essentials High Protein Nutritional Drink with Fiber | Rich Milk Chocolate, Ready-to-Drink, 8 FL OZ Carton (Pack of 24)
Units sold10KB09GKGN8TG
$23.83·★4.7·5.2K revsCarnation Breakfast Essentials Original Nutritional Drink with Fiber | Rich Milk Chocolate, 8 FL OZ Carton (Pack of 24)
Units sold10K
Cheerios
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$94.5K
Avg. price
$3.47
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30K
KIND
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$152.4K
Avg. price
$4.98
B0BCH583WK
$4.98·★4.6·3.9K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30K
Trending Carnation Breakfast Essentials Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M3RZBFH booked 10K units at $11.88, with ▲ 25.0% MoM change. On the growth side, B07CZCM4VZ leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B00QF27JL0 close behind at ▲ 16.7% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.6K
Latest month sales
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Price
$3.47
Rating
4.8
Reviews
58K
Latest month sales
B00QF27JL0
Belvita Breakfast Bars Biscuits, Blueberry, 30 Packs | 4 Biscuits Per Pack, Made with Real Fruit, No High Fructose Corn Syrup, Artificial Flavors, Colors or Sweeteners
Unlock to view ASIN details and product titles
Price
$23.82
Rating
4.7
Reviews
6K
Latest month sales
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