Carhartt Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Carhartt is the best-performing carhartt shorts brand in July 2026, moving 4,800 units across 3 ASINs for 43.6% of Top 10 volume. Lee follows with 1,900 units (17.3%), ahead of Wrangler Authentics on 1,600 units (14.5%).

With 6 brands splitting the Top 10 and 75.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.90 to $25.77, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08TB8595Q booked 900 units at $24.90, with ▲ 28.6% MoM change.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.