Carhartt Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

JanSport is the best-performing carhartt backpack brand in July 2026, moving 67,000 units across 4 ASINs for 85.8% of Top 10 volume. The North Face follows with 6,000 units (7.7%), ahead of Carhartt on 5,100 units (6.5%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $45.66 to $71.48, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CVSG8TB1 booked 600 units at $64.99, with ▲ 100.0% MoM change. On the growth side, B083QSNNTW leads positive momentum with ▲ 1066.7% MoM growth on 7K units, with B0007QCQGI close behind at ▲ 650.0% MoM on 30K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.