Camel Toe Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Camel Toe Underwear For Women sales on Amazon US totaled 64,700 units in July 2026 (▼ 12.6% vs. the prior month), generating an estimated $802,511 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.2% of unit volume and 64.4% of revenue, while a typical listing is priced at $15.80. The keyword itself pulled 25,769 Amazon queries over the same period (▲ 3.2% MoM).

Zooming out to the 12-month window ending July 2026, the camel toe underwear for women Top 50 moved 660,850 units and $8,094,597 in cumulative sales — an average of 55,071 units and $674,550 per month. Monthly throughput topped out at 74,050 units in June 2026 and dipped to 32,200 in May 2026, leaving the latest reading 38.8% higher than August 2025.

660.9KTotal units sold · Last 12 months
$8.1MTotal revenue · Last 12 months
25.8K▲ 3.2% MoM
Monthly search volume
$15.80Avg. price · July 2026

Camel Toe Underwear For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales46.6K
Revenue$608.1K

2025/09

Sales46.3K
Revenue$627.8K

2025/10

Sales47.7K
Revenue$640.6K

2025/11

Sales60.8K
Revenue$710K

2025/12

Sales43.3K
Revenue$514.7K

2026/01

Sales56.9K
Revenue$606.5K

2026/02

Sales57.1K
Revenue$624.7K

2026/03

Sales67K
Revenue$833.4K

2026/04

Sales64.3K
Revenue$783.8K

2026/05

Sales32.2K
Revenue$404.8K

2026/06

Sales74K
Revenue$937.7K
64.7K

2026/07

Sales64.7K
Revenue$802.5K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

64.7K

▼ 12.6% MoM

Monthly Revenue 2026/07

$802.5K

▼ 14.4% MoM

Top 10 Market Share 2026/07

74.2%

See the Top 10 ASINs driving 74.2% of sales

Camel Toe Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold camel toe underwear for women listing on Amazon US in July 2026 is ASIN B004RSO890 (Brand: Carefree), which sold 20,000 units at $3.58 apiece — equal to 30.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 48,000 units and $516,530 in July 2026 — 74.2% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Camel Toe Underwear For Women' on Amazon

July 2026
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74.2% Volume Share 48K units sold
64.4% Revenue Share $516.5K estimated
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Top 5 Volume Share breakdown

B004RSO890 30.9%
B081VSYKL5 9.3%
B0FF4P83DB 6.2%
B0D3GLLBWF 6.2%
B07Y36YQWJ 4.6%
Others 42.8%
#1
Carefree Panty Liners for Women, Thong Liners, Unwrapped, Unscented, 49 ct

B004RSO890

Carefree Panty Liners for Women, Thong Liners, Unwrapped, Unscented, 49 ct

$3.58·★ 4.8·10.7K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$68.6K

latest month

Monthly Trend

12-month trend

#2
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work

B081VSYKL5

voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work

$13.99·★ 4.6·72.8K reviews
Monthly Sales

6K

▼ 25.0%

vs. prior month

Revenue

$83.9K

latest month

Monthly Trend

12-month trend

#3
SHARICCA Womens Seamless Underwear Nuage No Show Hipster Panties 5 Pack

B0FF4P83DB

SHARICCA Womens Seamless Underwear Nuage No Show Hipster Panties 5 Pack

$14.99·★ 4.1·1.5K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$60K

latest month

Monthly Trend

12-month trend

#4
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties

B0D3GLLBWF

READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties

$9.99·★ 4.3·4.2K reviews
Monthly Sales

4K

▼ 33.3%

vs. prior month

Revenue

$38K

latest month

Monthly Trend

12-month trend

#5
Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)

B07Y36YQWJ

Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)

$20.53·★ 4.6·46.2K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$72.7K

latest month

Monthly Trend

12-month trend

#6
Seamless Thongs For Women V-waisted No Show Underwear 6-Pack

B0CJN58J8J

Seamless Thongs For Women V-waisted No Show Underwear 6-Pack

$9.99·★ 4.4·5.8K reviews
Monthly Sales

3K

▼ 25.0%

vs. prior month

Revenue

$27.2K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Camel Toe Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Carefree is the best-performing camel toe underwear for women brand in July 2026, moving 20,000 units across 1 ASIN for 41.7% of Top 10 volume. voenxe follows with 6,000 units (12.5%), ahead of Molasus on 5,000 units (10.4%).

With 9 brands splitting the Top 10 and 64.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.58 to $20.53, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

41.7%
12.5%
10.4%
35.4%
Carefree
voenxe
Molasus
Other brands
1

Carefree

1 ASIN in Top 10

41.7%

Units

20K

Revenue

$68.6K

Avg. price

$3.58

  • Carefree Panty Liners for Women, Thong Liners, Unwrapped, Unscented, 49 ct

    B004RSO890

    $3.58·★4.8·10.7K revs

    Carefree Panty Liners for Women, Thong Liners, Unwrapped, Unscented, 49 ct

    Units sold20K
2

voenxe

1 ASIN in Top 10

12.5%

Units

6K

Revenue

$83.9K

Avg. price

$13.99

  • voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work

    B081VSYKL5

    $13.99·★4.6·72.8K revs

    voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work

    Units sold6K
3

Molasus

2 ASINs in Top 10

10.4%

Units

5K

Revenue

$121.2K

Avg. price

$20.53

  • Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)

    B07Y36YQWJ

    $20.53·★4.6·46.2K revs

    Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)

    Units sold3K
  • Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)

    B07Y36HXZT

    $20.53·★4.6·46.2K revs

    Molasus Women's Cotton Underwear High Waisted Full Coverage Ladies Panties (Regular & Plus Size)

    Units sold2K

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