Caftan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Caftan sales on Amazon US totaled 26,850 units in July 2026 (▲ 7.8% vs. the prior month), generating an estimated $513,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.2% of unit volume and 36.6% of revenue, while a typical listing is priced at $18.52. The keyword itself pulled 14,278 Amazon queries over the same period (▼ 32.2% MoM).
Zooming out to the 12-month window ending July 2026, the caftan Top 50 moved 195,800 units and $3,995,297 in cumulative sales — an average of 16,317 units and $332,941 per month. Monthly throughput topped out at 26,850 units in July 2026 and dipped to 10,750 in January 2026, leaving the latest reading 44.7% higher than August 2025.
Caftan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.9K
▲ 7.8% MoM
Monthly Revenue 2026/07
$513.1K
▲ 4.2% MoM
Top 10 Market Share 2026/07
37.2%
Caftan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold caftan listing on Amazon US in July 2026 is ASIN B0CHWCDG99 (Brand: IMAGEKOPE), which sold 1,000 units at $14.44 apiece — equal to 3.7% of every unit tracked in this report.
The Top 10 ASINs account for 10,000 units and $188,050 in July 2026 — 37.2% of unit volume and 36.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Caftan' on Amazon
July 2026
Is 37.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CHWCDG99
IMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
1K
▲ 25.0%vs. prior month
$16K
latest month
12-month trend
B0D21WKNZL
KECVOT Kaftan Dresses for Women Plus Size Batwing Sleeve Caftans Long Bathing Suit Cover Up Maxi Beach Dress Loungewear
1K
▲ 11.1%vs. prior month
$18.8K
latest month
12-month trend
B0DHZ883JW
Lilosy Beach Swimsuit Cover Up Women Dress Bathing Suit 3XS-6XL
1K
▲ 0.0%vs. prior month
$25.3K
latest month
12-month trend
B0DZ2WKXM9
Yanziliu Kaftan Dress for Women,Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses
1K
▲ 0.0%vs. prior month
$19.3K
latest month
12-month trend
B0DZ5BYLB6
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
1K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B0DZ5GJMSJ
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
1K
▲ 0.0%vs. prior month
$18.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Caftan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yanziliu is the best-performing caftan brand in July 2026, moving 3,000 units across 3 ASINs for 30.0% of Top 10 volume. IMAGEKOPE follows with 1,000 units (10.0%), ahead of KECVOT on 1,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.44 to $17.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yanziliu
3 ASINs in Top 10
30.0%
Units
3K
Revenue
$56K
Avg. price
$17.70
B0DZ2WKXM9
$19.99·★4.5·977 revsYanziliu Kaftan Dress for Women,Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses
Units sold1KB0DZ5BYLB6
$16.13·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold1KB0DZ5GJMSJ
$16.98·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold1K
IMAGEKOPE
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$16K
Avg. price
$14.44
B0CHWCDG99
$14.44·★4.3·3.9K revsIMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Units sold1K
KECVOT
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$18.8K
Avg. price
$16.99
B0D21WKNZL
$16.99·★4.4·1.9K revsKECVOT Kaftan Dresses for Women Plus Size Batwing Sleeve Caftans Long Bathing Suit Cover Up Maxi Beach Dress Loungewear
Units sold1K
Trending Caftan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CHWCDG99 booked 1K units at $14.44, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHWCDG99
IMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Price
$14.44
Rating
4.3
Reviews
3.9K
Latest month sales
B0D21WKNZL
KECVOT Kaftan Dresses for Women Plus Size Batwing Sleeve Caftans Long Bathing Suit Cover Up Maxi Beach Dress Loungewear
Price
$16.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0F1CWW6V2
KEYLORTING Plus Size Kaftan Dress Women, African Moo Moo Print Caftan, Batwing Dress, Beach Cover Up for Party and Loungewear
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
1.2K
Latest month sales
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