C Fold Paper Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
C Fold Paper Towels sales on Amazon US totaled 330,100 units in July 2026 (▼ 0.7% vs. the prior month), generating an estimated $9,266,944 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.3% of unit volume and 76.0% of revenue, while a typical listing is priced at $37.80. The keyword itself pulled 15,738 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the c fold paper towels Top 50 moved 3,731,700 units and $108,618,701 in cumulative sales — an average of 310,975 units and $9,051,558 per month. Monthly throughput topped out at 337,900 units in October 2025 and dipped to 221,550 in May 2026, leaving the latest reading 7.8% higher than August 2025.
C Fold Paper Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
330.1K
▼ 0.7% MoM
Monthly Revenue 2026/07
$9.3M
▼ 2.5% MoM
Top 10 Market Share 2026/07
80.3%
C Fold Paper Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold c fold paper towels listing on Amazon US in July 2026 is ASIN B09BWFX1L6 (Brand: Amazon Basics), which sold 100,000 units at $22.86 apiece — equal to 30.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 265,000 units and $7,043,730 in July 2026 — 80.3% of unit volume and 76.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'C Fold Paper Towels' on Amazon
July 2026
Is 80.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
30K
▲ 50.0%vs. prior month
$1M
latest month
12-month trend
B013SX3T08
Tork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A)
20K
▲ 0.0%vs. prior month
$727K
latest month
12-month trend
B00M6XTBJK
Tork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
20K
▲ 0.0%vs. prior month
$722.2K
latest month
12-month trend
B004YK2KSM
Pacific Blue Select by Georgia-Pacific PRO Multifold Premium 2-Ply Paper Towels, White, 3.2” Folded Width, 125 Towels Per Pack, 16 Packs Per Case, 21000
10K
▼ 50.0%vs. prior month
$386.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best C Fold Paper Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing c fold paper towels brand in July 2026, moving 100,000 units across 1 ASIN for 37.7% of Top 10 volume. Kleenex follows with 60,000 units (22.6%), ahead of Tork on 50,000 units (18.9%).
With 6 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.86 to $41.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
37.7%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.7K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Kleenex
2 ASINs in Top 10
22.6%
Units
60K
Revenue
$1.3M
Avg. price
$29.98
B00BFUSDO4
$17.69·★4.8·28K revsKleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary
Units sold50KB0040ZOD0Y
$42.26·★4.6·20.3K revsKleenex Professional Multifold Paper Towels, Bulk, 16 x 150 Sheets (01890) | Universal, Premium Tier, Absorbency Pockets, White, Compatible with Universal Folded Towel Dispensers
Units sold10K
Tork
3 ASINs in Top 10
18.9%
Units
50K
Revenue
$1.8M
Avg. price
$41.11
B013SX3T08
$37.25·★4.4·6.5K revsTork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A)
Units sold20KB00M6XTBJK
$40.09·★4.2·3.8K revsTork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
Units sold20KB08WQCCVHC
$46.00·★4.6·3.7K revsTork Soft Xpress Multifold Paper Hand Towels, 16 Packs X 135 Towels, MB579 | Compatible with H2 Dispensers, 2-Ply, White, FSC Certified
Units sold10K
Trending C Fold Paper Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000JCPU54 booked 8K units at $30.68, with ▲ 60.0% MoM change. On the growth side, B00M9ZI1TQ leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000JCPU54
Genuine Joe Multifold Hand Towels, 9.5" x 9.10", 1-Ply, White, 250/Pack, 16 Count
Price
$30.68
Rating
4.7
Reviews
7.6K
Latest month sales
B001AZKS4W
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01804) | Universal, Plus Tier, Absorbency Pockets, Compressed, White, Compatible with Universal Folded Towel Dispensers
Price
$48.42
Rating
4.6
Reviews
11.9K
Latest month sales
B00M9ZI1TQ
Scott Professional Multifold Paper Towels, Bulk, 12 x 250 Sheets (03650) | Universal, Plus Tier, Absorbency Pockets, Compressed, White, Compatible with Universal Folded Towel Dispensers
Unlock to view ASIN details and product titles
Price
$46.60
Rating
4.6
Reviews
11.9K
Latest month sales
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