Byrna Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Byrna sales on Amazon US totaled 15,100 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $1,261,241 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.9% of unit volume and 60.2% of revenue, while a typical listing is priced at $108.76. The keyword itself pulled 20,974 Amazon queries over the same period (▼ 19.8% MoM).
Zooming out to the 12-month window ending July 2026, the byrna Top 50 moved 261,750 units and $24,621,992 in cumulative sales — an average of 21,813 units and $2,051,833 per month. Monthly throughput topped out at 34,150 units in December 2025 and dipped to 9,850 in May 2026, leaving the latest reading 29.9% lower than August 2025.
Byrna Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.1K
▼ 16.1% MoM
Monthly Revenue 2026/07
$1.3M
▼ 22.5% MoM
Top 10 Market Share 2026/07
62.9%
Byrna Market Share & Sales Concentration on Amazon US — July 2026
The most-sold byrna listing on Amazon US in July 2026 is ASIN B07FT2LLLK (Brand: Umarex), which sold 4,000 units at $69.95 apiece — equal to 26.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,500 units and $758,656 in July 2026 — 62.9% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Byrna' on Amazon
July 2026
![Byrna SD [Self Defense] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher, Home & Personal Defense | Proudly Assembled in The USA (ASIN B0997SXRQM), rank #10 by monthly sales volume for 'Byrna' on Amazon](https://m.media-amazon.com/images/I/81wu-phEIPL._AC_UY512_.jpg)
Is 62.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B0D3GZRXD4
EZshoot 800 Lumens Pistol Light Laser Combo Rechargeable for Home Defense | Strobe Mode, Slidable Rail Mount Light Compatible with GL and Picatinny Rail, Gun Light with Green Laser Beam, Black
1K
▲ 0.0%vs. prior month
$24.1K
latest month
12-month trend
B08Y79HQTK
Byrna 8 Gram CO2 + Oiler Cartridges | 10 Count Pack | for Byrna SD/CL/HD/EP - (9 CO2 + 1 Oiler Cylinders)
900
▼ 10.0%vs. prior month
$18K
latest month
12-month trend
B0F9W41DQ6
Osight SE Enclosed Red/Green Dot, 2 & 32 MOA Multi-Reticle or 6 MOA Dot | RMSc Footprint, Side-Load Battery, Motion Sensor, Aspherical Lens, Compact Enclosed Design for Concealed Carry
800
▼ 60.0%vs. prior month
$160K
latest month
12-month trend
B099NT17XY
Votatu H3L-G Green Laser Sight, Aluminum Ultra Low Profile Picatinny Mount Green Dot Sight, Strobe Mode Available, Magnetic USB Rechargeable and Ambidextrous Control
700
▼ 22.2%vs. prior month
$26.9K
latest month
12-month trend
B0DHB2LVXX
Sabre Home Defense Projectile Launcher, Large Size with (7) 0.68 Cal. Impact Projectiles, 40% More Stopping Power for Extra Home Protection, Holds Up to 7 Projectiles
500
▲ 25.0%vs. prior month
$80.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Byrna Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Umarex is the best-performing byrna brand in July 2026, moving 4,500 units across 2 ASINs for 47.4% of Top 10 volume. Byrna follows with 1,600 units (16.8%), ahead of EZshoot on 1,000 units (10.5%).
With 7 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $155.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Umarex
2 ASINs in Top 10
47.4%
Units
4.5K
Revenue
$306.8K
Avg. price
$64.97
B07FT2LLLK
$69.95·★4.4·17.7K revsUmarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Units sold4KB00300CG5Y
$59.99·★4.2·2.9K revsUmarex Colt Defender Semi Automatic Metal Frame .177 Caliber BB Gun Air Pistol
Units sold500
Byrna
3 ASINs in Top 10
16.8%
Units
1.6K
Revenue
$154.2K
Avg. price
$155.66
B08Y79HQTK
$19.99·★4.8·1.7K revsByrna 8 Gram CO2 + Oiler Cartridges | 10 Count Pack | for Byrna SD/CL/HD/EP - (9 CO2 + 1 Oiler Cylinders)
Units sold900B0B75ST4YQ
$16.99·★4.8·1.1K revsByrna BGR MAX Pepper Spray + Tear Gas with Belt Clip | Maximum Stopping Power | Attacker Tracker UV Marking DYE Technology | Military Strength Self-Defense Stream Spray - 2 OZ
Units sold400B0997SXRQM
$429.99·★4.6·2.3K revsByrna SD [Self Defense] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher, Home & Personal Defense | Proudly Assembled in The USA
Units sold300
EZshoot
1 ASIN in Top 10
10.5%
Units
1K
Revenue
$24.1K
Avg. price
$24.99
B0D3GZRXD4
$24.99·★4.4·854 revsEZshoot 800 Lumens Pistol Light Laser Combo Rechargeable for Home Defense | Strobe Mode, Slidable Rail Mount Light Compatible with GL and Picatinny Rail, Gun Light with Green Laser Beam, Black
Units sold1K
Trending Byrna Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CTG4SXGJ booked 400 units at $15.99, with ▲ 0.0% MoM change. On the growth side, B0BPK6DHFK leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FWD7JSK9 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTG4SXGJ
Alien Play 50 x 68 Caliber Self Defense Aluminum Balls Fit for Secure 68P | 7.3 Grams Hard .68 Cal Alu Kinetic Balls Fit For Byrna SD LE/TCR Salt Supply S2/Pistelle X-68 Home Defense/ Target Practice
Price
$15.99
Rating
4.6
Reviews
676
Latest month sales
B0BPK6DHFK
Tactical Scorpion Gear Polymer Paddle Level II Holster for All Byrna Launchers Fits: Byrna SD, LE and XL
Price
$21.95
Rating
4.6
Reviews
580
Latest month sales
B0FWD7JSK9
Mini Stun Gun for Self Defense with LED Flashlight | USB rechargeable, safety switch prevents accidental activation. Keychain and bright LED light for personal protection.
Unlock to view ASIN details and product titles
Price
$20.98
Rating
3.8
Reviews
29
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this byrna report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card