Buzz Lightyear Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Disney Store is the best-performing buzz lightyear costume brand in July 2026, moving 10,000 units across 1 ASIN for 43.9% of Top 10 volume. Disney follows with 5,000 units (21.9%), ahead of Accutime on 2,000 units (8.8%).

With 8 brands splitting the Top 10 and 74.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.03 to $39.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GMQW2PPF booked 2K units at $14.99, with ▲ 300.0% MoM change. On the growth side, B08BWQHYJ7 leads positive momentum with ▲ 400.0% MoM growth on 3K units, with B0FSGHP1M8 close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.