Butterscotch Hard Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterscotch Hard Candy sales on Amazon US totaled 63,550 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $788,533 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 56.2% of revenue, while a typical listing is priced at $12.92. The keyword itself pulled 32,156 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the butterscotch hard candy Top 50 moved 646,800 units and $8,343,706 in cumulative sales — an average of 53,900 units and $695,309 per month. Monthly throughput topped out at 68,600 units in June 2026 and dipped to 41,600 in August 2025, leaving the latest reading 52.8% higher than August 2025.
Butterscotch Hard Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.5K
▼ 8.1% MoM
Monthly Revenue 2026/07
$788.5K
▼ 6.0% MoM
Top 10 Market Share 2026/07
59.8%
Butterscotch Hard Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterscotch hard candy listing on Amazon US in July 2026 is ASIN B0B644R149 (Brand: Werther's Original), which sold 9,000 units at $9.49 apiece — equal to 14.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $442,980 in July 2026 — 59.8% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterscotch Hard Candy' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B644R149
Werther's Original Caramel Hard Candies 39.75oz Bag 2 Pound (Pack of 1)
9K
▲ 80.0%vs. prior month
$110.3K
latest month
12-month trend
B01D0WCQOC
Werther's Original Sugar Free Hard Candies Bundle - Hard Candy & Caramel Coffee Flavored, Individually Wrapped Sugar-Free Treats for Halloween, Parties, or Snacks - Pack of 4 Bags (2 Flavors Each)
5K
▲ 0.0%vs. prior month
$43.9K
latest month
12-month trend
B0C3FHLC17
Butterscotch Hard Candy, Individually Wrapped Discs, 2lbs, 1-Pack | 1 Bag with ~150 Sweets, Gluten-Free Snacks in Bulk, Yellow Butterscotch Candies for Parties
5K
▲ 25.0%vs. prior month
$65.1K
latest month
12-month trend
B0C8PVBDQ3
Werther's Original Caramel Hard Candy, Shareable Bite Sized Pieces | Individually Wrapped, Office Jar Fillers, 2.36 Ounces, Pack of 3
4K
▲ 100.0%vs. prior month
$32.4K
latest month
12-month trend
B0FV57MPBN
Brach's Classic Candy Corn, Fall Treats, 50 oz | Classic candy corn, honey-forward flavor, movie night, party, fall treat, party bowls, Halloween, sharing, bulk bag, seasonal
3K
▲ 50.0%vs. prior month
$31.7K
latest month
12-month trend
B0FC6YBH1F
Strawberry Filled Hard Candy Bon Bons 2 lbs Bulk Pack - Individually Wrapped Fruit-Filled Candy, Classic Strawberry Hard Candy for Office Treats, Parties, and Snacks
3K
▼ 25.0%vs. prior month
$43.3K
latest month
12-month trend
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Best Butterscotch Hard Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Werther's Original is the best-performing butterscotch hard candy brand in July 2026, moving 9,000 units across 1 ASIN for 23.7% of Top 10 volume. WERTHERS follows with 5,000 units (13.2%), ahead of Fusion Sweets And Snacks on 5,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.35 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Werther's Original
1 ASIN in Top 10
23.7%
Units
9K
Revenue
$110.3K
Avg. price
$9.49
B0B644R149
$9.49·★4.8·960 revsWerther's Original Caramel Hard Candies 39.75oz Bag 2 Pound (Pack of 1)
Units sold9K
WERTHERS
1 ASIN in Top 10
13.2%
Units
5K
Revenue
$43.9K
Avg. price
$8.35
B01D0WCQOC
$8.35·★4.6·6.7K revsWerther's Original Sugar Free Hard Candies Bundle - Hard Candy & Caramel Coffee Flavored, Individually Wrapped Sugar-Free Treats for Halloween, Parties, or Snacks - Pack of 4 Bags (2 Flavors Each)
Units sold5K
Fusion Sweets And Snacks
1 ASIN in Top 10
13.2%
Units
5K
Revenue
$65.1K
Avg. price
$12.99
B0C3FHLC17
$12.99·★4.6·3K revsButterscotch Hard Candy, Individually Wrapped Discs, 2lbs, 1-Pack | 1 Bag with ~150 Sweets, Gluten-Free Snacks in Bulk, Yellow Butterscotch Candies for Parties
Units sold5K
Trending Butterscotch Hard Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F14XRZCK booked 2K units at $13.98, with ▲ 0.0% MoM change. On the growth side, B0C8PVBDQ3 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F14XRZCK
Sugar Free Butterscotch Hard Candy Bulk Bag Holiday Candies - 1 Pound Approx. 75 Individually Wrapped Butter Scotch Flavored Sugar Free Candy For Treats & Snacks - Taboom Candy
Price
$13.98
Rating
4.5
Reviews
591
Latest month sales
B07LFH2GZP
Cavendish & Harvey | Raspberry & Peach Filled Hard Candy Drops | 6 Ounce Tin
Price
$7.40
Rating
4.6
Reviews
1.9K
Latest month sales
B0C8PVBDQ3
Werther's Original Caramel Hard Candy, Shareable Bite Sized Pieces | Individually Wrapped, Office Jar Fillers, 2.36 Ounces, Pack of 3
Unlock to view ASIN details and product titles
Price
$8.11
Rating
4.6
Reviews
875
Latest month sales
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