Butterfly House Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterfly House sales on Amazon US totaled 26,800 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $595,242 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 68.7% of revenue, while a typical listing is priced at $19.21. The keyword itself pulled 39,750 Amazon queries over the same period (▲ 24.3% MoM).
Zooming out to the 12-month window ending July 2026, the butterfly house Top 50 moved 248,200 units and $6,006,850 in cumulative sales — an average of 20,683 units and $500,571 per month. Monthly throughput topped out at 50,800 units in April 2026 and dipped to 5,000 in January 2026, leaving the latest reading 42.9% higher than August 2025.
Butterfly House Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.8K
▼ 22.1% MoM
Monthly Revenue 2026/07
$595.2K
▼ 27.8% MoM
Top 10 Market Share 2026/07
62.3%
Butterfly House Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterfly house listing on Amazon US in July 2026 is ASIN B00000ISC5 (Brand: Insect Lore), which sold 4,000 units at $26.15 apiece — equal to 14.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 16,700 units and $408,890 in July 2026 — 62.3% of unit volume and 68.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterfly House' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00000ISC5
Insect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
4K
▼ 20.0%vs. prior month
$101K
latest month
12-month trend
B074ZHXF48
RESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 23.6 Inches Tall
3K
▲ 50.0%vs. prior month
$50.6K
latest month
12-month trend
B087YXSQG5
Insect Lore Butterfly Garden with 10 Live Baby Caterpillars - Habitat, Feeder, Chrys-A-Lid Holders, STEM Activity Journal - Raise and Release Painted Lady Butterflies
3K
▼ 25.0%vs. prior month
$118.1K
latest month
12-month trend
B01M0V474Y
B. toys Bug Bungalow Bug Catching Kit with Mesh Bug House Case, Summer | 4-piece insect catching kit with mesh case, magnifying container, tweezers, magnifier, carry handle for nature play, 3+ Years
1K
▼ 50.0%vs. prior month
$15K
latest month
12-month trend
B0BSB9X5BW
National Geographic Butterfly Growing Kit for Kids Nature Activity | Mesh Habitat, Voucher for 5 Live Caterpillars, Feeder Dish and Sponge, Metamorphosis Science, Outdoor Learning
1K
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
B0D78MXZ93
SISTERBIRD 2 Pack Bluebird Houses for Outside, Warming Gifts Bluebird House | Blue Bird Houses for Outdoors with Copper Guard, Garden Decoration Bird House, Bluebird Finch Swallow, Assembly Required
1K
▼ 66.7%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butterfly House Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Insect Lore is the best-performing butterfly house brand in July 2026, moving 8,000 units across 3 ASINs for 47.9% of Top 10 volume. RESTCLOUD follows with 3,800 units (22.8%), ahead of B. toys on 1,000 units (6.0%).
With 7 brands splitting the Top 10 and 76.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.47 to $30.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Insect Lore
3 ASINs in Top 10
47.9%
Units
8K
Revenue
$249.2K
Avg. price
$30.84
B00000ISC5
$26.15·★4.5·23.6K revsInsect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
Units sold4KB087YXSQG5
$36.15·★4.3·5.5K revsInsect Lore Butterfly Garden with 10 Live Baby Caterpillars - Habitat, Feeder, Chrys-A-Lid Holders, STEM Activity Journal - Raise and Release Painted Lady Butterflies
Units sold3KB07R3GXGX9
$30.23·★4.4·2.1K revsInsect Lore Butterfly Garden with 5 Live Baby Caterpillars - STEM Activity Journal, Habitat, Chrys-A-Lid Holder and Feeder Included | Raise and Release Painted Lady Butterflies
Units sold1K
RESTCLOUD
2 ASINs in Top 10
22.8%
Units
3.8K
Revenue
$61K
Avg. price
$14.99
B074ZHXF48
$16.99·★4.8·14.4K revsRESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 23.6 Inches Tall
Units sold3KB074ZKRVZZ
$12.99·★4.8·14.4K revsRESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 12 X 12 X 12 Inches
Units sold800
B. toys
1 ASIN in Top 10
6.0%
Units
1K
Revenue
$15K
Avg. price
$14.47
B01M0V474Y
$14.47·★4.8·4K revsB. toys Bug Bungalow Bug Catching Kit with Mesh Bug House Case, Summer | 4-piece insect catching kit with mesh case, magnifying container, tweezers, magnifier, carry handle for nature play, 3+ Years
Units sold1K
Trending Butterfly House Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074ZKRVZZ booked 800 units at $12.99, with ▲ 166.7% MoM change. On the growth side, B07GZDXMMB leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B0B4BCTFQF close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074ZKRVZZ
RESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 12 X 12 X 12 Inches
Price
$12.99
Rating
4.8
Reviews
14.4K
Latest month sales
B07GZDXMMB
RESTCLOUD Professional Butterfly Habitat Insect Cage Caterpillar Enclosure Pop-up Polyester Bottom for Easier Clean
Price
$16.99
Rating
4.8
Reviews
2.3K
Latest month sales
B0B4BCTFQF
Outdoor Pop-up Large Insect and Butterfly Net Habitat，with Rainproof top Cover Increase Survival Rate, Windproof Trapezoidal Design，Collapsible Caterpillar Growing Mesh Cage Terrarium
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.6
Reviews
179
Latest month sales
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