Butt Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butt Pads sales on Amazon US totaled 15,400 units in July 2026 (▲ 16.7% vs. the prior month), generating an estimated $379,748 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.9% of unit volume and 77.8% of revenue, while a typical listing is priced at $25.63. The keyword itself pulled 22,081 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the butt pads Top 50 moved 179,650 units and $4,935,177 in cumulative sales — an average of 14,971 units and $411,265 per month. Monthly throughput topped out at 23,100 units in January 2026 and dipped to 7,950 in May 2026, leaving the latest reading 10.4% higher than August 2025.
Butt Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.4K
▲ 16.7% MoM
Monthly Revenue 2026/07
$379.7K
▲ 11.8% MoM
Top 10 Market Share 2026/07
77.9%
Butt Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butt pads listing on Amazon US in July 2026 is ASIN B0B5SXF6PD (Brand: TushGuard), which sold 4,000 units at $25.64 apiece — equal to 26.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,000 units and $295,386 in July 2026 — 77.9% of unit volume and 77.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butt Pads' on Amazon
July 2026
Is 77.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B5SXF6PD
TushGuard Seat Cushion, Memory Foam Office Chair Cushion - Black, Large | for Car Seat, Airplane, Desk Chair - Sciatica & Hip & Coccyx Pain Relief Cushion for Long Sitting Office Workers, Car Drivers
4K
▲ 100.0%vs. prior month
$93.8K
latest month
12-month trend
B0GGR56FRM
SHAPELLX Tummy Control Shapewear Shorts for Women High Waisted Butt Lifting
2K
▲ 0.0%vs. prior month
$46.4K
latest month
12-month trend
B005GDTWOG
B-Sure Anal Leakage Pads, Box/24 Pads
1K
▲ 0.0%vs. prior month
$11.7K
latest month
12-month trend
B0BNPSWL1K
Dimora Sacrum Foam Dressing Silicone Adhesive Bandages 7 x 7 (10 Packs) | 5-Layer Megasorb silicone border, waterproof sacral pad, absorbent breathable foam, bed sore pressure care, 10 pack
1K
▲ 0.0%vs. prior month
$34.3K
latest month
12-month trend
B0C7CX4MZ7
NeuHeils Sacrum Silicone Foam Dressing with Gentle Border 7”x7”, 5 Pack | Sacral Ulcers, Buttock Bedsores, Pressure Injury, Surgical Wound; High Absorbency, Pain-Free Removal, Waterproof & Cushioned
1K
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B0CH8XQCBQ
SUNKISS Trustplus Booster Pads for Adult Diaper 15" x 4", 26 Count | Extra Absorbency for Incontinence Underwear, Flow-through Design with Adhesive Strip, Odor Control, Unisex
800
▲ 14.3%vs. prior month
$12.8K
latest month
12-month trend
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Best Butt Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TushGuard is the best-performing butt pads brand in July 2026, moving 4,000 units across 1 ASIN for 33.3% of Top 10 volume. SHAPELLX follows with 2,000 units (16.7%), ahead of Birchwood Laboratories on 1,000 units (8.3%).
Volume is spread across 9 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $25.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TushGuard
1 ASIN in Top 10
33.3%
Units
4K
Revenue
$93.8K
Avg. price
$25.64
B0B5SXF6PD
$25.64·★4.2·29.2K revsTushGuard Seat Cushion, Memory Foam Office Chair Cushion - Black, Large | for Car Seat, Airplane, Desk Chair - Sciatica & Hip & Coccyx Pain Relief Cushion for Long Sitting Office Workers, Car Drivers
Units sold4K
SHAPELLX
1 ASIN in Top 10
16.7%
Units
2K
Revenue
$46.4K
Avg. price
$19.99
B0GGR56FRM
$19.99·★3.6·396 revsSHAPELLX Tummy Control Shapewear Shorts for Women High Waisted Butt Lifting
Units sold2K
Birchwood Laboratories
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$11.7K
Avg. price
$16.99
B005GDTWOG
$16.99·★3.4·1.9K revsB-Sure Anal Leakage Pads, Box/24 Pads
Units sold1K
Trending Butt Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B5SXF6PD leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0FZTFWNGG close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B5SXF6PD
TushGuard Seat Cushion, Memory Foam Office Chair Cushion - Black, Large | for Car Seat, Airplane, Desk Chair - Sciatica & Hip & Coccyx Pain Relief Cushion for Long Sitting Office Workers, Car Drivers
Price
$25.64
Rating
4.2
Reviews
29.2K
Latest month sales
B0FZTFWNGG
LANCS Padded Underwear for Women Seamless Butt Pads Butt Lifting Panties
Price
$24.99
Rating
3.8
Reviews
91
Latest month sales
B0CWP8QRY3
Zimi Collection Butt Lifter Panties Shaperwear for Women Seamless Hip Enahncer Body Shaper Boyshort Padded Underwear
Unlock to view ASIN details and product titles
Price
$9.99
Rating
3.6
Reviews
453
Latest month sales
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