Butcher Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butcher Paper sales on Amazon US totaled 96,450 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $1,184,874 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.8% of unit volume and 61.0% of revenue, while a typical listing is priced at $41.71. The keyword itself pulled 78,322 Amazon queries over the same period (▼ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the butcher paper Top 50 moved 1,172,350 units and $13,560,166 in cumulative sales — an average of 97,696 units and $1,130,014 per month. Monthly throughput topped out at 133,850 units in December 2025 and dipped to 60,150 in May 2026, leaving the latest reading 7.4% higher than August 2025.
Butcher Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.5K
▼ 11.1% MoM
Monthly Revenue 2026/07
$1.2M
▼ 5.3% MoM
Top 10 Market Share 2026/07
79.8%
Butcher Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butcher paper listing on Amazon US in July 2026 is ASIN B07PFYT8MC (Brand: Reynolds), which sold 30,000 units at $3.39 apiece — equal to 31.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $722,940 in July 2026 — 79.8% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butcher Paper' on Amazon
July 2026
Is 79.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PFYT8MC
Reynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
30K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B0C1RC5Y7F
PerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
10K
▲ 11.1%vs. prior month
$69.9K
latest month
12-month trend
B0F1FTJZNF
PerkHomy 18" x 200' (2400") Pink Butcher Paper Roll for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed Peach (Pink, 18" x 200')
8K
▲ 33.3%vs. prior month
$110.8K
latest month
12-month trend
B00EME5KZ0
Reynolds Kitchens Plastic-Coated Freezer Paper, Built-In Cutter, 50sq ft | Prevents Freezer Burn, Food and Meat Wrap Paper, Easy to Label, BPA Free, Seals In Freshness, 15 in x 13.33 yds
6K
▲ 500.0%vs. prior month
$40.5K
latest month
12-month trend
B08VWRRYR9
Brown Kraft Butcher Paper Roll - 18 Inch x 100 Feet - USA Made - Food-Grade Paper for Wrapping and Smoking Meat, BBQ, Grilling, Perfect Brisket Crust - Durable, Unbleached, Uncoated & Unwaxed
5K
▼ 16.7%vs. prior month
$65.2K
latest month
12-month trend
B0CQZ1TYX9
PerkHomy 36" x 2,400" (200') Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown, 36" x 200')
5K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
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Best Butcher Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing butcher paper brand in July 2026, moving 36,000 units across 2 ASINs for 46.8% of Top 10 volume. PH PERKHOMY follows with 23,000 units (29.9%), ahead of Bryco Goods on 12,000 units (15.6%).
With 5 brands splitting the Top 10 and 92.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.19 to $18.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
2 ASINs in Top 10
46.8%
Units
36K
Revenue
$142.2K
Avg. price
$5.19
B07PFYT8MC
$3.39·★4.8·23.3K revsReynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
Units sold30KB00EME5KZ0
$6.99·★4.8·8.1K revsReynolds Kitchens Plastic-Coated Freezer Paper, Built-In Cutter, 50sq ft | Prevents Freezer Burn, Food and Meat Wrap Paper, Easy to Label, BPA Free, Seals In Freshness, 15 in x 13.33 yds
Units sold6K
PH PERKHOMY
3 ASINs in Top 10
29.9%
Units
23K
Revenue
$320.6K
Avg. price
$16.82
B0C1RC5Y7F
$7.49·★4.7·5.6K revsPerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
Units sold10KB0F1FTJZNF
$14.98·★4.8·1.8K revsPerkHomy 18" x 200' (2400") Pink Butcher Paper Roll for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed Peach (Pink, 18" x 200')
Units sold8KB0CQZ1TYX9
$27.99·★4.7·1.6K revsPerkHomy 36" x 2,400" (200') Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown, 36" x 200')
Units sold5K
Bryco Goods
3 ASINs in Top 10
15.6%
Units
12K
Revenue
$209.9K
Avg. price
$18.31
B08VWRRYR9
$12.97·★4.7·5.9K revsBrown Kraft Butcher Paper Roll - 18 Inch x 100 Feet - USA Made - Food-Grade Paper for Wrapping and Smoking Meat, BBQ, Grilling, Perfect Brisket Crust - Durable, Unbleached, Uncoated & Unwaxed
Units sold5KB07KKP6D3Z
$22.98·★4.7·33.6K revsLarge Brown Kraft Paper Roll - 36" x 1200" (100 ft) - Made in USA - Ideal for Gift Wrapping, Packing, Moving, Postal, Shipping, Parcel, Wall Art, Crafts, Bulletin Boards, Floor Cover or Table Runner
Units sold4KB0776JH663
$18.99·★4.8·32.2K revsBryco Goods Pink Butcher Paper Roll 18"x175' (2100 Inch) - USA Made - Food-Grade Peach Butcher Paper for Smoker, BBQ, Grilling, Smoking Meat - Unbleached, Uncoated & Unwaxed
Units sold3K
Trending Butcher Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00EME5KZ0 booked 6K units at $6.99, with ▲ 500.0% MoM change. On the growth side, B0GXPQ98Z9 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00EME5KZ0
Reynolds Kitchens Plastic-Coated Freezer Paper, Built-In Cutter, 50sq ft | Prevents Freezer Burn, Food and Meat Wrap Paper, Easy to Label, BPA Free, Seals In Freshness, 15 in x 13.33 yds
Price
$6.99
Rating
4.8
Reviews
8.1K
Latest month sales
B0CR5N5HY3
XKDOUS 17.5” x 30’ Brown Butcher Paper Roll for Smoking Meat, BBQ, Grilling | Unbleached, uncoated & unwaxed, made from premium virgin pulp, durable, ideal for wrapping, packaging, craft
Price
$7.99
Rating
4.8
Reviews
1.1K
Latest month sales
B0GXPQ98Z9
PerkHomy Pink Butcher Paper Roll 18" x 2400" (200') with Upgraded Packaging for Smoker BBQ Grilling Smoking Meat Unbleached Uncoated Unwaxed
Unlock to view ASIN details and product titles
Price
$15.98
Rating
4.8
Reviews
56
Latest month sales
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