Burberry Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burberry sales on Amazon US totaled 9,900 units in July 2026 (▲ 8.8% vs. the prior month), generating an estimated $445,972 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.8% of unit volume and 60.6% of revenue, while a typical listing is priced at $102.29. The keyword itself pulled 7,103 Amazon queries over the same period (▼ 55.9% MoM).
Zooming out to the 12-month window ending July 2026, the burberry Top 50 moved 103,800 units and $6,913,475 in cumulative sales — an average of 8,650 units and $576,123 per month. Monthly throughput topped out at 15,950 units in November 2025 and dipped to 4,250 in May 2026, leaving the latest reading 32.9% higher than August 2025.
Burberry Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.9K
▲ 8.8% MoM
Monthly Revenue 2026/07
$446K
▼ 28.2% MoM
Top 10 Market Share 2026/07
83.8%
Burberry Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burberry listing on Amazon US in July 2026 is ASIN B0D14C7RXM (Brand: YDAOWKN), which sold 5,000 units at $16.99 apiece — equal to 50.5% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,300 units and $270,361 in July 2026 — 83.8% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burberry' on Amazon
July 2026
![Barberries [Natural], 16oz (ASIN B003GK5WTU), rank #4 by monthly sales volume for 'Burberry' on Amazon](https://m.media-amazon.com/images/I/71s6dBitRBL._AC_UY512_.jpg)
Is 83.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D14C7RXM
YDAOWKN Retro Aviator Sunglasses for Womens Mens 70s Double Bridge Sunnies
5K
▲ 150.0%vs. prior month
$58.7K
latest month
12-month trend
B081S7RR1X
The Fresh Women's Oversized Square Jackie O Cat Eye Hybrid Butterfly Fashion Sunglasses - Exquisite Packaging
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B00DUVMGL2
Burberry Touch Eau de Toilette – Fresh Aromatic Cologne – With Notes of Mandarin Tree, Musk, Cedarwood & Vetiver – Long Lasting Fragrance for Everyday Wear – Luxury Perfume for Men
700
▼ 65.0%vs. prior month
$77K
latest month
12-month trend
B003GK5WTU
Barberries [Natural], 16oz
500
▼ 16.7%vs. prior month
$12.5K
latest month
12-month trend
B0DJNKVVK7
BURBERRY Hero (M) 2Pcs Set: 100Ml Edp + 10Ml Edp
200
▲ 100.0%vs. prior month
$19.2K
latest month
12-month trend
B0089HGSDE
BURBERRY Classic Eau de Parfum – Ambery Women's Perfume – With Notes of Green Apple, Sandalwood & Vanilla – Luxury Perfumes for Women – Long Lasting Fragrance
200
▲ 0.0%vs. prior month
$29K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Burberry Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YDAOWKN is the best-performing burberry brand in July 2026, moving 5,000 units across 1 ASIN for 60.2% of Top 10 volume. BURBERRY follows with 1,600 units (19.3%), ahead of The Fresh on 1,000 units (12.0%).
With 5 brands splitting the Top 10 and 91.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $113.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YDAOWKN
1 ASIN in Top 10
60.2%
Units
5K
Revenue
$58.7K
Avg. price
$16.99
B0D14C7RXM
$16.99·★4.5·1.9K revsYDAOWKN Retro Aviator Sunglasses for Womens Mens 70s Double Bridge Sunnies
Units sold5K
BURBERRY
6 ASINs in Top 10
19.3%
Units
1.6K
Revenue
$181K
Avg. price
$113.36
B00DUVMGL2
$112.00·★4.7·7.4K revsBurberry Touch Eau de Toilette – Fresh Aromatic Cologne – With Notes of Mandarin Tree, Musk, Cedarwood & Vetiver – Long Lasting Fragrance for Everyday Wear – Luxury Perfume for Men
Units sold700B0DJNKVVK7
$88.21·★4.4·48 revsBURBERRY Hero (M) 2Pcs Set: 100Ml Edp + 10Ml Edp
Units sold200B0089HGSDE
$145.00·★4.5·7.7K revsBURBERRY Classic Eau de Parfum – Ambery Women's Perfume – With Notes of Green Apple, Sandalwood & Vanilla – Luxury Perfumes for Women – Long Lasting Fragrance
Units sold200B00FZ1Q3AK
$99.95·★4.5·1K revsBURBERRY Sunglasses BE 3074 100387 Gunmetal Grey
Units sold200B0811YKYZH
$123.00·★4.6·981 revsBURBERRY Brit Eau De Parfum – Women's Floral Perfume – With Notes of Icy Pear, Sugared Almond & Vanilla – Luxury Perfumes for Women – Long Lasting Fragrance
Units sold200B00AGR7KHS
$112.00·★4.6·2.6K revsBurberry London Eau de Toilette 3.3 fl oz
Units sold100
The Fresh
1 ASIN in Top 10
12.0%
Units
1K
Revenue
$15K
Avg. price
$14.99
B081S7RR1X
$14.99·★4.5·6.5K revsThe Fresh Women's Oversized Square Jackie O Cat Eye Hybrid Butterfly Fashion Sunglasses - Exquisite Packaging
Units sold1K
Trending Burberry Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJNKVVK7 booked 200 units at $88.21, with ▲ 100.0% MoM change. On the growth side, B0D14C7RXM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B013IADO9M close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJNKVVK7
BURBERRY Hero (M) 2Pcs Set: 100Ml Edp + 10Ml Edp
Price
$88.21
Rating
4.4
Reviews
48
Latest month sales
B0D14C7RXM
YDAOWKN Retro Aviator Sunglasses for Womens Mens 70s Double Bridge Sunnies
Price
$16.99
Rating
4.5
Reviews
1.9K
Latest month sales
B013IADO9M
BURBERRY BE4160 3433T3 Sunglasses Black
Unlock to view ASIN details and product titles
Price
$115.99
Rating
4.0
Reviews
90
Latest month sales
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