Buoy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Buoy sales on Amazon US totaled 20,950 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $661,779 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 70.9% of revenue, while a typical listing is priced at $29.52. The keyword itself pulled 6,068 Amazon queries over the same period (▼ 42.3% MoM).
Zooming out to the 12-month window ending July 2026, the buoy Top 50 moved 168,250 units and $5,369,467 in cumulative sales — an average of 14,021 units and $447,456 per month. Monthly throughput topped out at 21,600 units in June 2026 and dipped to 8,800 in May 2026, leaving the latest reading 3.5% higher than August 2025.
Buoy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.9K
▼ 3.0% MoM
Monthly Revenue 2026/07
$661.8K
▼ 5.7% MoM
Top 10 Market Share 2026/07
68.3%
Buoy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold buoy listing on Amazon US in July 2026 is ASIN B07NP5SY6Y (Brand: Buoy), which sold 5,000 units at $38.99 apiece — equal to 23.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,300 units and $469,242 in July 2026 — 68.3% of unit volume and 70.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Buoy' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07NP5SY6Y
Buoy Electrolyte Drops | 120 Servings | No Sugar, No Sweeteners | 87+ Trace Minerals, Vitamins & Antioxidants | Subtle Mineral Taste | Hydration Supplement - Unflavored 3 Pack
5K
▼ 16.7%vs. prior month
$198.9K
latest month
12-month trend
B0172GZWIE
Speedo Unisex-Adult Swim Training Pull Buoy
2K
▲ 100.0%vs. prior month
$29.2K
latest month
12-month trend
B071G8RWBK
New Wave Swim Bubble for Open Water Swimmers and Triathletes - Be Bright, Be Seen & Be Safer with New Wave While Swimming Outdoors with This Safety Swim Buoy Tow Float
1K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B08ZMMCF5T
Pull Buoy, 5-Layer Leg Float, Swim Buoy, Pool Kickboard Float for Beginner | Swim Aid and Correct Posture EVA Equipment, Provides the Foot Balance Flotation, Build Strength, Focus on Back
1K
▲ 0.0%vs. prior month
$10.1K
latest month
12-month trend
B0172GZVAS
Speedo Unisex-Adult Swim Training Pull Buoy
1K
▼ 50.0%vs. prior month
$15.9K
latest month
12-month trend
B0BY73L8G5
Swim Buoy for Open Water with Dry Bag 15L - Fully Waterproof Swim Bubble - Be Safe with Higher Visibility, Toughened Nylon and Rest Handle Swimming Buoy - Open Water Buoy for All Season Swimmers
1K
▲ 25.0%vs. prior month
$39K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Buoy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Buoy is the best-performing buoy brand in July 2026, moving 5,700 units across 2 ASINs for 39.9% of Top 10 volume. Speedo follows with 3,000 units (21.0%), ahead of RAYBITU on 1,900 units (13.3%).
With 7 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.50 to $41.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Buoy
2 ASINs in Top 10
39.9%
Units
5.7K
Revenue
$227.3K
Avg. price
$41.97
B07NP5SY6Y
$38.99·★4.1·1.9K revsBuoy Electrolyte Drops | 120 Servings | No Sugar, No Sweeteners | 87+ Trace Minerals, Vitamins & Antioxidants | Subtle Mineral Taste | Hydration Supplement - Unflavored 3 Pack
Units sold5KB0H4LFW6YL
$44.95·★4.1·1.9K revsBuoy Rescue Electrolyte Drops - High-Sodium, 6X Stronger Liquid Electrolyte with 87 Trace Minerals for Intense Depletion and Rapid Recovery - Unflavored - Sugar Free - No Sweeteners - 60 Servings
Units sold700
Speedo
2 ASINs in Top 10
21.0%
Units
3K
Revenue
$45.1K
Avg. price
$13.50
B0172GZWIE
$13.00·★4.7·8.9K revsSpeedo Unisex-Adult Swim Training Pull Buoy
Units sold2KB0172GZVAS
$14.00·★4.7·8.9K revsSpeedo Unisex-Adult Swim Training Pull Buoy
Units sold1K
RAYBITU
2 ASINs in Top 10
13.3%
Units
1.9K
Revenue
$87.4K
Avg. price
$41.99
B0CZXFTGK2
$42.99·★4.1·409 revsLifebuoy Set 20Inch Life Preserver Ring and Water Floating Lifesaving Rope 98.4FT,Swim Foam Buoy,Swimming Pool Safety Throwing Ring with Perimeter Rope,Throwable Flotation Device
Units sold1KB0CZH6TYPD
$40.99·★4.1·409 revsLifebuoy Set 20Inch Life Preserver Ring and Water Floating Lifesaving Rope 98.4FT,Swim Foam Buoy,Swimming Pool Safety Throwing Ring with Perimeter Rope,Throwable Flotation Device
Units sold900
Trending Buoy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0H4LFW6YL booked 700 units at $44.95. On the growth side, B0172GZWIE leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0CZXFTGK2 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H4LFW6YL
Buoy Rescue Electrolyte Drops - High-Sodium, 6X Stronger Liquid Electrolyte with 87 Trace Minerals for Intense Depletion and Rapid Recovery - Unflavored - Sugar Free - No Sweeteners - 60 Servings
Price
$44.95
Rating
4.1
Reviews
1.9K
Latest month sales
B0172GZWIE
Speedo Unisex-Adult Swim Training Pull Buoy
Price
$13.00
Rating
4.7
Reviews
8.9K
Latest month sales
B0CZXFTGK2
Lifebuoy Set 20Inch Life Preserver Ring and Water Floating Lifesaving Rope 98.4FT,Swim Foam Buoy,Swimming Pool Safety Throwing Ring with Perimeter Rope,Throwable Flotation Device
Unlock to view ASIN details and product titles
Price
$42.99
Rating
4.1
Reviews
409
Latest month sales
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