Bun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bun sales on Amazon US totaled 447,000 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $1,964,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.9% of unit volume and 52.8% of revenue, while a typical listing is priced at $4.98. The keyword itself pulled 17,178 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the bun Top 50 moved 4,097,300 units and $17,771,666 in cumulative sales — an average of 341,442 units and $1,480,972 per month. Monthly throughput topped out at 448,700 units in June 2026 and dipped to 258,000 in May 2026, leaving the latest reading 39.0% higher than August 2025.
Bun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
447K
▼ 1.7% MoM
Monthly Revenue 2026/07
$2M
▼ 0.8% MoM
Top 10 Market Share 2026/07
55.9%
Bun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bun listing on Amazon US in July 2026 is ASIN B083XVLQT3 (Brand: Nature's Own), which sold 50,000 units at $3.44 apiece — equal to 11.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $1,038,100 in July 2026 — 55.9% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bun' on Amazon
July 2026
Is 55.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B083XVLQT3
Nature's Own Perfectly Crafted Brioche Style Hamburger Buns, Non-GMO Hamburger Buns, 8 Count
50K
▼ 16.7%vs. prior month
$181K
latest month
12-month trend
B0071JHNWG
Dave's Killer Bread 21 Whole Grains & Seeds Thin-Sliced, Whole Grain Organic Bread, 20.5 oz Loaf
30K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00NTQ8TZU
Ball Park White Hot Dog Buns, 8 count, (1.75 oz each), Kosher Hot Dog Buns, 14 oz Bag
30K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B0DMTD955F
Whole Foods Market Kitchens Brioche Hamburger Bun, 10.6 OZ
30K
▲ 0.0%vs. prior month
$199.5K
latest month
12-month trend
B009LNQ5EW
Ball Park White Burger Buns, 8 count, (1.88 oz each), Kosher Hamburger Buns, 15 oz Bag
20K
▲ 100.0%vs. prior month
$57.6K
latest month
12-month trend
B083XTL58X
Nature's Own Perfectly Crafted Brioche Style Hot Dog Rolls, Non-GMO Hot Dog Buns, 8 Count
20K
▼ 33.3%vs. prior month
$72.8K
latest month
12-month trend
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Best Bun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Own is the best-performing bun brand in July 2026, moving 70,000 units across 2 ASINs for 28.0% of Top 10 volume. Ball Park follows with 50,000 units (20.0%), ahead of WHOLE FOODS MARKET KITCHENS on 50,000 units (20.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.78 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Own
2 ASINs in Top 10
28.0%
Units
70K
Revenue
$253.8K
Avg. price
$3.63
B083XVLQT3
$3.44·★4.6·9.3K revsNature's Own Perfectly Crafted Brioche Style Hamburger Buns, Non-GMO Hamburger Buns, 8 Count
Units sold50KB083XTL58X
$3.82·★4.6·8K revsNature's Own Perfectly Crafted Brioche Style Hot Dog Rolls, Non-GMO Hot Dog Buns, 8 Count
Units sold20K
Ball Park
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$146.4K
Avg. price
$2.78
B00NTQ8TZU
$2.94·★4.6·29.2K revsBall Park White Hot Dog Buns, 8 count, (1.75 oz each), Kosher Hot Dog Buns, 14 oz Bag
Units sold30KB009LNQ5EW
$2.62·★4.7·20.5K revsBall Park White Burger Buns, 8 count, (1.88 oz each), Kosher Hamburger Buns, 15 oz Bag
Units sold20K
WHOLE FOODS MARKET KITCHENS
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$332.5K
Avg. price
$6.99
B0DMTD955F
$6.99·★4.7·400 revsWhole Foods Market Kitchens Brioche Hamburger Bun, 10.6 OZ
Units sold30KB0DMT746L9
$6.99·★4.4·270 revsWhole Foods Market Kitchens Brioche Hot Dog Buns, 9.5 OZ
Units sold20K
Trending Bun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B009LNQ5EW leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07QNQWP5L close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B009LNQ5EW
Ball Park White Burger Buns, 8 count, (1.88 oz each), Kosher Hamburger Buns, 15 oz Bag
Price
$2.62
Rating
4.7
Reviews
20.5K
Latest month sales
B07QNQWP5L
King's Hawaiian Original Hawaiian Sweet Rolls - 12 Count
Price
$4.49
Rating
4.8
Reviews
15.9K
Latest month sales
B0DMT746L9
Whole Foods Market Kitchens Brioche Hot Dog Buns, 9.5 OZ
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.4
Reviews
270
Latest month sales
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