Bulova Watches For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bulova Watches For Women sales on Amazon US totaled 1,550 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $208,723 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 67.3% of revenue, while a typical listing is priced at $228.64. The keyword itself pulled 19,242 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the bulova watches for women Top 50 moved 21,300 units and $2,974,784 in cumulative sales — an average of 1,775 units and $247,899 per month. Monthly throughput topped out at 5,150 units in December 2025 and dipped to 900 in August 2025, leaving the latest reading 72.2% higher than August 2025.
Bulova Watches For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.6K
▼ 20.5% MoM
Monthly Revenue 2026/07
$208.7K
▼ 27.0% MoM
Top 10 Market Share 2026/07
80.6%
Bulova Watches For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bulova watches for women listing on Amazon US in July 2026 is ASIN B08G1X2BS8 (Brand: Anne Klein), which sold 400 units at $33.00 apiece — equal to 25.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,250 units and $140,545 in July 2026 — 80.6% of unit volume and 67.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bulova Watches For Women' on Amazon
July 2026









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Top 5 Volume Share breakdown

B08G1X2BS8
Anne Klein Women's Bracelet Watch
400
▼ 33.3%vs. prior month
$14.5K
latest month
12-month trend

B099SZ5N58
Timex Women's Easy Reader Watch
200
▲ 0.0%vs. prior month
$11K
latest month
12-month trend

B00UMDFT8I
CITIZEN Women's Eco-Drive Corso Classic Watch
100
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend

B004E2SNHC
CITIZEN Ladies' Quartz Classic 25mm Stainless Steel EQ0540-57A
100
▲ 0.0%vs. prior month
$11.1K
latest month
12-month trend

B003P1KMUO
Bulova Classic Quartz Ladies Watch, Stainless Steel Diamond
100
▼ 50.0%vs. prior month
$27.1K
latest month
12-month trend

B0FLS6RC46
Bulova Ladies' Classic Diamond Two-Tone Gold Stainless Steel 3-Hand Calendar Date Quartz Watch
100
▲ 0.0%vs. prior month
$20.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bulova Watches For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Anne Klein is the best-performing bulova watches for women brand in July 2026, moving 400 units across 1 ASIN for 32.0% of Top 10 volume. Bulova follows with 350 units (28.0%), ahead of CITIZEN on 300 units (24.0%).
With 4 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.00 to $238.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Anne Klein
1 ASIN in Top 10
32.0%
Units
400
Revenue
$14.5K
Avg. price
$33.00

B08G1X2BS8
$33.00·★4.6·6.5K revsAnne Klein Women's Bracelet Watch
Units sold400
Bulova
4 ASINs in Top 10
28.0%
Units
350
Revenue
$70.5K
Avg. price
$238.47

B003P1KMUO
$273.70·★4.6·688 revsBulova Classic Quartz Ladies Watch, Stainless Steel Diamond
Units sold100
B0FLS6RC46
$221.61·★4.6·382 revsBulova Ladies' Classic Diamond Two-Tone Gold Stainless Steel 3-Hand Calendar Date Quartz Watch
Units sold100
B07L5V4PD1
$218.56·★4.6·179 revsBulova Ladies' Crystal Stainless Steel 3-Hand Quartz Watch, White Mother-of-Pearl Dial
Units sold100
B08MVK4YW6
$239.99·★4.6·382 revsBulova Ladies' Classic Diamond Two-Tone Gold Stainless Steel 3-Hand Calendar Date Quartz Watch
Units sold50
CITIZEN
4 ASINs in Top 10
24.0%
Units
300
Revenue
$44.6K
Avg. price
$144.74

B00UMDFT8I
$187.00·★4.6·1.1K revsCITIZEN Women's Eco-Drive Corso Classic Watch
Units sold100
B004E2SNHC
$111.00·★4.6·689 revsCITIZEN Ladies' Quartz Classic 25mm Stainless Steel EQ0540-57A
Units sold100
B008FG79Z0
$127.95·★4.5·702 revsCITIZEN Quartz Womens Watch, Stainless Steel, Classic
Units sold50
B00UMDG05O
$153.00·★4.7·1.3K revsCITIZEN Citizen Women's Eco-Drive Dress Classic Crystal Watch in Stainless Steel
Units sold50
Trending Bulova Watches For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07L5V4PD1 booked 100 units at $218.56, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07L5V4PD1
Bulova Ladies' Crystal Stainless Steel 3-Hand Quartz Watch, White Mother-of-Pearl Dial
Price
$218.56
Rating
4.6
Reviews
179
Latest month sales

B008FG79Z0
CITIZEN Quartz Womens Watch, Stainless Steel, Classic
Price
$127.95
Rating
4.5
Reviews
702
Latest month sales

B00UMDG05O
CITIZEN Citizen Women's Eco-Drive Dress Classic Crystal Watch in Stainless Steel
Unlock to view ASIN details and product titles
Price
$153.00
Rating
4.7
Reviews
1.3K
Latest month sales
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