Bully Sticks For Small Dogs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bully Sticks For Small Dogs sales on Amazon US totaled 128,700 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $3,172,211 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 51.4% of revenue, while a typical listing is priced at $26.68. The keyword itself pulled 21,218 Amazon queries over the same period (▼ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the bully sticks for small dogs Top 50 moved 1,431,600 units and $37,144,581 in cumulative sales — an average of 119,300 units and $3,095,382 per month. Monthly throughput topped out at 142,200 units in June 2026 and dipped to 82,400 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Bully Sticks For Small Dogs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.7K
▼ 9.5% MoM
Monthly Revenue 2026/07
$3.2M
▼ 12.0% MoM
Top 10 Market Share 2026/07
52.8%
Bully Sticks For Small Dogs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bully sticks for small dogs listing on Amazon US in July 2026 is ASIN B09C2KBD12 (Brand: Mighty Paw), which sold 10,000 units at $26.99 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 68,000 units and $1,629,630 in July 2026 — 52.8% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bully Sticks For Small Dogs' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09C2KBD12
Mighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
10K
▲ 0.0%vs. prior month
$297.2K
latest month
12-month trend
B01B6OLAAM
Best Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
10K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B084Q927C4
Nature Gnaws Large Bully Sticks 6" Rawhide Free Dog Chews, 3 Count | Thick Long Lasting for Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
9K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B0B6QG95G1
Best Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
9K
▲ 28.6%vs. prior month
$194.4K
latest month
12-month trend
B0B99885YX
MON2SUN Dog Treats, 5 Inch Triple Flavor Wrapped Rawhide Sticks, 21.16 oz | 30 Count, Chicken Liver, Duck and Chicken Recipe, Long-Lasting Chew, Support Dental Health, for Small and Medium Dogs
6K
▼ 14.3%vs. prior month
$157.7K
latest month
12-month trend
B0D38DWMJ2
Rewardables Healthy Chewers | Natural Collagen and Beef Sticks for Dogs | 100 Count | High Protein and Limited Ingredient Dog Chews
6K
▼ 14.3%vs. prior month
$113.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bully Sticks For Small Dogs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Best Bully Sticks is the best-performing bully sticks for small dogs brand in July 2026, moving 19,000 units across 2 ASINs for 27.9% of Top 10 volume. Mighty Paw follows with 10,000 units (14.7%), ahead of Nature Gnaws on 9,000 units (13.2%).
Volume is spread across 8 brands, with the top three holding 55.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Best Bully Sticks
2 ASINs in Top 10
27.9%
Units
19K
Revenue
$417.9K
Avg. price
$25.49
B01B6OLAAM
$25.99·★4.2·13.5K revsBest Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
Units sold10KB0B6QG95G1
$24.99·★4.3·5.5K revsBest Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
Units sold9K
Mighty Paw
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$297.2K
Avg. price
$26.99
B09C2KBD12
$26.99·★4.6·3.8K revsMighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
Units sold10K
Nature Gnaws
1 ASIN in Top 10
13.2%
Units
9K
Revenue
$107.9K
Avg. price
$11.99
B084Q927C4
$11.99·★4.4·6.7K revsNature Gnaws Large Bully Sticks 6" Rawhide Free Dog Chews, 3 Count | Thick Long Lasting for Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
Units sold9K
Trending Bully Sticks For Small Dogs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B084P1LLZH leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09R6R68NZ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084P1LLZH
Nature Gnaws Bully Sticks 6" Long Lasting Rawhide Free Dog Chews, 8 oz | Mixed Thickness - For Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
Price
$24.99
Rating
4.3
Reviews
7.3K
Latest month sales
B09R6R68NZ
Best Bully Sticks Himalayan Yak Cheese Odor-Free Dog Chews, Large, 4 Count | Natural dog chews, long lasting rawhide alternative, lactose-free, gluten-free, easily digestible, supports joints & bones
Price
$23.49
Rating
4.4
Reviews
1.6K
Latest month sales
B0B6QG95G1
Best Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
5.5K
Latest month sales
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