Built Puff Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Built Puff sales on Amazon US totaled 562,000 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $9,301,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 39.3% of revenue, while a typical listing is priced at $18.19. The keyword itself pulled 16,040 Amazon queries over the same period (▼ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the built puff Top 50 moved 6,713,600 units and $113,495,402 in cumulative sales — an average of 559,467 units and $9,457,950 per month. Monthly throughput topped out at 669,000 units in October 2025 and dipped to 389,000 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Built Puff Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
562K
▼ 12.1% MoM
Monthly Revenue 2026/07
$9.3M
▼ 17.6% MoM
Top 10 Market Share 2026/07
49.8%
Built Puff Market Share & Sales Concentration on Amazon US — July 2026
The most-sold built puff listing on Amazon US in July 2026 is ASIN B082N7TPQP (Brand: Ritz), which sold 50,000 units at $5.98 apiece — equal to 8.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,660,300 in July 2026 — 49.8% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Built Puff' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082N7TPQP
RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Built Puff Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ritz is the best-performing built puff brand in July 2026, moving 50,000 units across 1 ASIN for 17.9% of Top 10 volume. ALOHA follows with 50,000 units (17.9%), ahead of RICE KRISPIES TREATS on 40,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $24.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ritz
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$299K
Avg. price
$5.98
B082N7TPQP
$5.98·★4.8·37.4K revsRITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
Units sold50K
ALOHA
2 ASINs in Top 10
17.9%
Units
50K
Revenue
$1.1M
Avg. price
$24.69
B0178ENI4K
$25.42·★4.5·8.5K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30KB08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20K
RICE KRISPIES TREATS
1 ASIN in Top 10
14.3%
Units
40K
Revenue
$418.8K
Avg. price
$11.23
B000CS9ZME
$11.23·★4.8·80K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40K
Trending Built Puff Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004SCTJE4 booked 20K units at $2.37, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Price
$2.37
Rating
4.8
Reviews
15.3K
Latest month sales
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
Price
$2.24
Rating
4.5
Reviews
5K
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.7
Reviews
548
Latest month sales
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