Build A Bear Clothes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Build A Bear Clothes sales on Amazon US totaled 7,550 units in July 2026 (▲ 20.0% vs. the prior month), generating an estimated $133,321 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.5% of unit volume and 67.8% of revenue, while a typical listing is priced at $17.37. The keyword itself pulled 17,431 Amazon queries over the same period (▼ 24.4% MoM).
Zooming out to the 12-month window ending July 2026, the build a bear clothes Top 50 moved 121,800 units and $2,158,551 in cumulative sales — an average of 10,150 units and $179,879 per month. Monthly throughput topped out at 30,300 units in December 2025 and dipped to 3,350 in May 2026, leaving the latest reading 0.7% higher than August 2025.
Build A Bear Clothes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.5K
▲ 20.0% MoM
Monthly Revenue 2026/07
$133.3K
▲ 25.3% MoM
Top 10 Market Share 2026/07
67.5%
Build A Bear Clothes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold build a bear clothes listing on Amazon US in July 2026 is ASIN B0D73L76HR (Brand: AiWMGL), which sold 1,000 units at $19.99 apiece — equal to 13.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 5,100 units and $90,406 in July 2026 — 67.5% of unit volume and 67.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Build A Bear Clothes' on Amazon
July 2026
Is 67.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D73L76HR
AiWMGL Newborn Baby Bear Outfit With Fold-Over Mittens and Footies Girls Boys Winter Fleece Clothes Hooded Romper Snowsuit
1K
▲ 150.0%vs. prior month
$20K
latest month
12-month trend
B0BNVPTVM1
Kajaia 8 Pcs 18 Inch Doll Swimsuits Clothes and Accessories | Dolls Swimsuits Beach Playsets Include Doll Swimsuit Bikini Dress Flip Flops Hat Sunglasses Handbag Swim Accessories
800
▲ 14.3%vs. prior month
$11.6K
latest month
12-month trend
B07YBRFTFP
Melissa & Doug Mine to Love Fashion Doll Clothes | 6 Pcs, Pretend Play Doll Dress Up, Shirt, Dress, Leggings, Shorts, Cardigan, Headband, Preschool Toys for Kids, Ages 3+
700
▼ 22.2%vs. prior month
$10.4K
latest month
12-month trend
B08DTV6ZVC
DC-BEAUTIFUL 6 Set Clothes Gift for Infant, Girl Baby, 14 Inch -18 Inch Includes Doll Outfits Dress Hat Socks, Total 14 Pcs Onesies Clothes Pajamas Costumes
500
▲ 150.0%vs. prior month
$11.5K
latest month
12-month trend
B08JJ2HM8X
Windolls 10 Sets 14-16 Inch Baby Doll Clothes Accessories Set | Baby Doll Clothes Dress Outfits Headbands Accessories fits New Born 15 inch Baby Doll
500
▲ 0.0%vs. prior month
$12.7K
latest month
12-month trend
B0D2MJ3P3R
fromeasy Baby Dolls Clothes Boy for 12-16 Inch Dolls, 4 Sets 15 Inch Doll Outfit Accessories
400
▲ 33.3%vs. prior month
$8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Build A Bear Clothes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AiWMGL is the best-performing build a bear clothes brand in July 2026, moving 1,000 units across 1 ASIN for 19.6% of Top 10 volume. Kajaia follows with 800 units (15.7%), ahead of Melissa & Doug on 700 units (13.7%).
Volume is spread across 10 brands, with the top three holding 49.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AiWMGL
1 ASIN in Top 10
19.6%
Units
1K
Revenue
$20K
Avg. price
$19.99
B0D73L76HR
$19.99·★4.5·746 revsAiWMGL Newborn Baby Bear Outfit With Fold-Over Mittens and Footies Girls Boys Winter Fleece Clothes Hooded Romper Snowsuit
Units sold1K
Kajaia
1 ASIN in Top 10
15.7%
Units
800
Revenue
$11.6K
Avg. price
$11.99
B0BNVPTVM1
$11.99·★4.2·428 revsKajaia 8 Pcs 18 Inch Doll Swimsuits Clothes and Accessories | Dolls Swimsuits Beach Playsets Include Doll Swimsuit Bikini Dress Flip Flops Hat Sunglasses Handbag Swim Accessories
Units sold800
Melissa & Doug
1 ASIN in Top 10
13.7%
Units
700
Revenue
$10.4K
Avg. price
$18.86
B07YBRFTFP
$18.86·★4.7·2.4K revsMelissa & Doug Mine to Love Fashion Doll Clothes | 6 Pcs, Pretend Play Doll Dress Up, Shirt, Dress, Leggings, Shorts, Cardigan, Headband, Preschool Toys for Kids, Ages 3+
Units sold700
Trending Build A Bear Clothes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D73L76HR leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B08DTV6ZVC close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D73L76HR
AiWMGL Newborn Baby Bear Outfit With Fold-Over Mittens and Footies Girls Boys Winter Fleece Clothes Hooded Romper Snowsuit
Price
$19.99
Rating
4.5
Reviews
746
Latest month sales
B08DTV6ZVC
DC-BEAUTIFUL 6 Set Clothes Gift for Infant, Girl Baby, 14 Inch -18 Inch Includes Doll Outfits Dress Hat Socks, Total 14 Pcs Onesies Clothes Pajamas Costumes
Price
$26.98
Rating
4.7
Reviews
1.8K
Latest month sales
B0DDH2QYF5
110 PCS Doll Clothes and Accessories for 11.5 Inch Doll | Includes wedding dresses, casual outfits, jumpsuits, swimsuits, shoes, for creative doll dress up play toys for girls gifts
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.5
Reviews
1.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this build a bear clothes report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card