Bug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bug sales on Amazon US totaled 1,253,000 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $25,514,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.9% of unit volume and 54.6% of revenue, while a typical listing is priced at $20.55. The keyword itself pulled 15,200 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the bug Top 50 moved 7,525,000 units and $158,041,572 in cumulative sales — an average of 627,083 units and $13,170,131 per month. Monthly throughput topped out at 1,371,000 units in June 2026 and dipped to 159,000 in January 2026, leaving the latest reading 34.0% higher than August 2025.
Bug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 8.6% MoM
Monthly Revenue 2026/07
$25.5M
▼ 9.5% MoM
Top 10 Market Share 2026/07
55.9%
Bug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bug listing on Amazon US in July 2026 is ASIN B07T869RNY (Brand: ZEVO), which sold 100,000 units at $19.97 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 700,000 units and $13,931,000 in July 2026 — 55.9% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bug' on Amazon
July 2026
Is 55.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07T869RNY
Zevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0C3FTCYZL
Zevo Flying Insect Trap Refill Cartridges for Fruit Flies & Gnats, 4 Count | Fits Zevo MAX & Zevo Flying Insect Trap, Catches House Flies, Gnats & Fruit Flies 24/7, No Added Fragrance or Dyes
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0C3PDTYYX
Zevo Flying Insect Trap for Fruit Flies & Gnats, 2 Plug-in Bases, 2 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
80K
▲ 33.3%vs. prior month
$2.9M
latest month
12-month trend
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B0CKY689WQ
Zevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 3 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
70K
▼ 30.0%vs. prior month
$1.7M
latest month
12-month trend
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Bug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZEVO is the best-performing bug brand in July 2026, moving 350,000 units across 4 ASINs for 50.0% of Top 10 volume. Mighty Mint follows with 80,000 units (11.4%), ahead of Ortho on 60,000 units (8.6%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.98 to $23.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZEVO
4 ASINs in Top 10
50.0%
Units
350K
Revenue
$7.9M
Avg. price
$23.85
B07T869RNY
$19.97·★4.2·54.9K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold100KB0C3FTCYZL
$14.97·★4.8·35.8K revsZevo Flying Insect Trap Refill Cartridges for Fruit Flies & Gnats, 4 Count | Fits Zevo MAX & Zevo Flying Insect Trap, Catches House Flies, Gnats & Fruit Flies 24/7, No Added Fragrance or Dyes
Units sold100KB0C3PDTYYX
$34.50·★4.3·27.4K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 2 Plug-in Bases, 2 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold80KB0CKY689WQ
$25.96·★4.2·32.5K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 3 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold70K
Mighty Mint
1 ASIN in Top 10
11.4%
Units
80K
Revenue
$1.4M
Avg. price
$19.98
B07JBRJH79
$19.98·★4.2·65.4K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80K
Ortho
1 ASIN in Top 10
8.6%
Units
60K
Revenue
$1.2M
Avg. price
$20.75
B01N0TGJHB
$20.75·★4.5·19.5K revsOrtho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
Units sold60K
Trending Bug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GZTN9882 leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B07JBRJH79 close behind at ▲ 60.0% MoM on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZTN9882
Fruit Fly Traps for Indoors, Blue Gnat Trap Indoor with Suction & Timer | Uv Light Lures Fruit Flies/Gnats, Timer 6/12hrs, Plug in Fly Trap with Suction, Kid & Pet Applicable, Low Noise, 10 refills
Price
$33.99
Rating
4.2
Reviews
739
Latest month sales
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Price
$19.98
Rating
4.2
Reviews
65.4K
Latest month sales
B0C3PDTYYX
Zevo Flying Insect Trap for Fruit Flies & Gnats, 2 Plug-in Bases, 2 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Unlock to view ASIN details and product titles
Price
$34.50
Rating
4.3
Reviews
27.4K
Latest month sales
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