Bubble Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bubble Blanket sales on Amazon US totaled 45,800 units in July 2026 (▲ 14.9% vs. the prior month), generating an estimated $1,110,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 49.3% of revenue, while a typical listing is priced at $32.46. The keyword itself pulled 22,428 Amazon queries over the same period (▲ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the bubble blanket Top 50 moved 600,050 units and $14,705,353 in cumulative sales — an average of 50,004 units and $1,225,446 per month. Monthly throughput topped out at 112,000 units in November 2025 and dipped to 22,350 in May 2026, leaving the latest reading 7.5% higher than August 2025.
Bubble Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.8K
▲ 14.9% MoM
Monthly Revenue 2026/07
$1.1M
▲ 16.5% MoM
Top 10 Market Share 2026/07
63.3%
Bubble Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bubble blanket listing on Amazon US in July 2026 is ASIN B0BPLB81LX (Brand: Bedsure), which sold 10,000 units at $13.49 apiece — equal to 21.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $547,630 in July 2026 — 63.3% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bubble Blanket' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BPLB81LX
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
B0CSFJR66V
BEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use
6K
▲ 20.0%vs. prior month
$78K
latest month
12-month trend
B0F6V1VWMP
Bedsure 3D Cloud Bubble Blanket, Soft Cozy Throw, Off White, 50"×60" | Fleece, Couch/Sofa/Bed, Soft，Cute, Lightweight，Gifts for Women, Room Decor
4K
▲ 0.0%vs. prior month
$66.2K
latest month
12-month trend
B0D9VDW7N8
Ultra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
2K
▲ 100.0%vs. prior month
$72.2K
latest month
12-month trend
B07WZYVGKY
DGSL Attic Door Insulation Cover, Attic Tent 25 x 54 x 11 in | Energy-saving attic stairway door ladder insulator with zipper
2K
▲ 100.0%vs. prior month
$54.1K
latest month
12-month trend
B0D1XJTV1N
COOVA Faux Fur Throw Blanket for Couch, Cozy Soft and Fuzzy Plush Rabbit Fur Bubble Blanket for Sofa Bedroom Living Room, 50x60 Inches Tie Dye Brown
1K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
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Best Bubble Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing bubble blanket brand in July 2026, moving 15,000 units across 3 ASINs for 51.7% of Top 10 volume. BEDELITE follows with 6,000 units (20.7%), ahead of blunique on 2,000 units (6.9%).
With 8 brands splitting the Top 10 and 79.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.53 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
3 ASINs in Top 10
51.7%
Units
15K
Revenue
$220K
Avg. price
$16.82
B0BPLB81LX
$13.49·★4.6·26.4K revsBedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
Units sold10KB0F6V1VWMP
$16.99·★4.3·1.3K revsBedsure 3D Cloud Bubble Blanket, Soft Cozy Throw, Off White, 50"×60" | Fleece, Couch/Sofa/Bed, Soft，Cute, Lightweight，Gifts for Women, Room Decor
Units sold4KB0F6SZF9XM
$19.99·★4.3·1.3K revsBedsure 3D Cloud Bubble Soft Throw Blanket, Room Decor Gifts, Pink 50"×60" | Pink Gifts for Women/Girls, Room Decor, Fleece Blanket, Couch/Sofa/Bed, Soft，Cute, Lightweight,
Units sold1K
BEDELITE
1 ASIN in Top 10
20.7%
Units
6K
Revenue
$78K
Avg. price
$12.53
B0CSFJR66V
$12.53·★4.5·4.6K revsBEDELITE Ribbed Fleece Throw Blanket for Couch, Cream, 50"x60" | Ultra-Soft Plush Fleece, Cozy, Warm Yet Lightweight, Ribbed Texture, Home Decor, Machine Washable, Giftable, All-Season Use
Units sold6K
blunique
1 ASIN in Top 10
6.9%
Units
2K
Revenue
$72.2K
Avg. price
$35.99
B0D9VDW7N8
$35.99·★4.6·1.2K revsUltra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
Units sold2K
Trending Bubble Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BNBGZQ6B booked 1K units at $9.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BNBGZQ6B
EXQ Home Turtle Shell Throw Blanket Beige for Couch Gentle Soft Fleece | 3D Jacquard Texture 50"x60", Ultra-Soft Lightweight Flannel, Versatile Home Decor, All-Season Warmth, Thoughtful Gift Choice
Price
$9.99
Rating
4.6
Reviews
3.9K
Latest month sales
B0CGM57YFQ
BENVWE Faux Fur Throw Blanket for Couch - Cozy Plush Fluffy Soft Thick Bubble Blanket for Living Room Home Decor - Mothers Day Birthday Gifts for Women, Cream White, 51" x 63"
Price
$34.19
Rating
4.7
Reviews
2.8K
Latest month sales
B0DRCHR48S
EVERGRACEHOME Chunky Chenille Knit Throw Blanket, 50 x 60, Olive Green | Sculpted Moss Stitch, Chic Modern Farmhouse, All-Season Warmth, OEKO-TEX® Certified, Elegant Blanket for Couch, Bed, Sofa
Unlock to view ASIN details and product titles
Price
$37.99
Rating
4.5
Reviews
759
Latest month sales
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