Bubble Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bubble sales on Amazon US totaled 358,000 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $5,441,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.1% of unit volume and 31.5% of revenue, while a typical listing is priced at $16.71. The keyword itself pulled 33,362 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the bubble Top 50 moved 3,956,900 units and $60,077,123 in cumulative sales — an average of 329,742 units and $5,006,427 per month. Monthly throughput topped out at 421,000 units in June 2026 and dipped to 247,900 in May 2026, leaving the latest reading 23.9% higher than August 2025.
Bubble Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
358K
▼ 15.0% MoM
Monthly Revenue 2026/07
$5.4M
▼ 16.4% MoM
Top 10 Market Share 2026/07
39.1%
Bubble Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bubble listing on Amazon US in July 2026 is ASIN B018FFHR98 (Brand: Scrubbing Bubbles), which sold 30,000 units at $8.68 apiece — equal to 8.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,714,700 in July 2026 — 39.1% of unit volume and 31.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bubble' on Amazon
July 2026
Is 39.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B018FFHR98
Scrubbing Bubbles Mega Bathroom and Shower Foamer Aerosol, Rainshower Scent, 20oz (Pack of 2)
30K
▼ 40.0%vs. prior month
$204.9K
latest month
12-month trend
B00GM5UH32
Scrubbing Bubbles Mega Shower Foamer Disinfecting Spray, Multi-Surface Bathroom and Tile Cleaner Grime Fighter, Removes 100% Soap Scum, Rainshower Scent, 32 oz
20K
▲ 100.0%vs. prior month
$95.6K
latest month
12-month trend
B0FP5JZ339
Bubble Cushioning Wrap 2 Pack 12 Inch x 72 ft Total Bubble Wrap for Packing，Moving Boxes and Shipping for Your Business，Perforated Every 12 in.Suitable for Filling Packaging Boxes.
20K
▲ 100.0%vs. prior month
$330.2K
latest month
12-month trend
B0B2FFTSR9
wanguagua Bubble Packing Moving Wrap, 12 Inch x 72 ft Total, 2 Pack | Heavy Duty Fully-inflated Bubbles for Boxes, Shipping Cushioning Supplies, Perforated Every 12"
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B000TK8RCO
Homedics Bubble Mate Foot Spa, Toe Touch Controlled Foot Bath | with Invigorating Bubbles and Splash Proof, Raised Massage Nodes and Removable Pumice Stone
10K
▲ 0.0%vs. prior month
$339.7K
latest month
12-month trend
B011TB3UF0
Duck Brand Small Bubble Cushioning Wrap for Moving & Shipping - 30 FT Bubble Packing Wrap for Extra Protection Packaging Boxes & Mailers - Clear Bubble Roll Moving Supplies, Perforated Every 12 IN
10K
▲ 0.0%vs. prior month
$82.7K
latest month
12-month trend
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Best Bubble Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Scrubbing Bubbles is the best-performing bubble brand in July 2026, moving 60,000 units across 3 ASINs for 42.9% of Top 10 volume. skardeco follows with 20,000 units (14.3%), ahead of The Honest Company on 20,000 units (14.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.84 to $14.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Scrubbing Bubbles
3 ASINs in Top 10
42.9%
Units
60K
Revenue
$319.7K
Avg. price
$5.84
B018FFHR98
$8.68·★4.7·14K revsScrubbing Bubbles Mega Bathroom and Shower Foamer Aerosol, Rainshower Scent, 20oz (Pack of 2)
Units sold30KB00GM5UH32
$4.88·★4.6·9K revsScrubbing Bubbles Mega Shower Foamer Disinfecting Spray, Multi-Surface Bathroom and Tile Cleaner Grime Fighter, Removes 100% Soap Scum, Rainshower Scent, 32 oz
Units sold20KB01GFLZ44O
$3.97·★4.7·7.2K revsScrubbing Bubbles Grime Fighter Disinfectant Bathroom Cleaner Spray, 20oz | Kills 99.9% of Bacteria*, Removes 100% Soap Scum, Grime & Build Up, For Tubs, Sinks, Shower Walls & Curtains, Tile & More
Units sold10K
skardeco
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$330.2K
Avg. price
$14.59
B0FP5JZ339
$14.59·★4.2·877 revsBubble Cushioning Wrap 2 Pack 12 Inch x 72 ft Total Bubble Wrap for Packing，Moving Boxes and Shipping for Your Business，Perforated Every 12 in.Suitable for Filling Packaging Boxes.
Units sold20K
The Honest Company
2 ASINs in Top 10
14.3%
Units
20K
Revenue
$238.3K
Avg. price
$11.82
B01LDZJHAE
$11.67·★4.7·23.8K revsThe Honest Company Bubble Bath, Hypoallergenic, Lavender Calm, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10KB072MZ562L
$11.96·★4.7·5.1K revsThe Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10K
Trending Bubble Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B072MZ562L booked 10K units at $11.96, with ▲ 0.0% MoM change. On the growth side, B099DPYXDC leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B016QXWV5Q close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072MZ562L
The Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Price
$11.96
Rating
4.7
Reviews
5.1K
Latest month sales
![Bubble Cushioning Wrap Roll, Sumono 12 Inch x 72 Feet Total [2 Rolls of 36 Feet] Bubble Roll Perforated 12 Inch Included 20 Fragile Sticker Label](https://m.media-amazon.com/images/I/7181Pw6sPIL._AC_UY512_.jpg)
B099DPYXDC
Bubble Cushioning Wrap Roll, Sumono 12 Inch x 72 Feet Total [2 Rolls of 36 Feet] Bubble Roll Perforated 12 Inch Included 20 Fragile Sticker Label
Price
$14.39
Rating
4.5
Reviews
2K
Latest month sales
B016QXWV5Q
Bubble Wrap Roll 175', small bubble wrap 3/16 cushioning, 175ft perforated Every 12" Made in the USA by American Bubble Boy for packing, moving, wrapping of glassware, dishes, furniture and more!
Unlock to view ASIN details and product titles
Price
$21.88
Rating
4.7
Reviews
6.5K
Latest month sales
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