Breathe Right Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Breathe Right sales on Amazon US totaled 172,450 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $3,930,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.1% of unit volume and 72.8% of revenue, while a typical listing is priced at $25.60. The keyword itself pulled 14,114 Amazon queries over the same period (▼ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the breathe right Top 50 moved 2,005,600 units and $42,245,929 in cumulative sales — an average of 167,133 units and $3,520,494 per month. Monthly throughput topped out at 187,300 units in June 2026 and dipped to 99,350 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Breathe Right Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.4K
▼ 8.0% MoM
Monthly Revenue 2026/07
$3.9M
▼ 8.1% MoM
Top 10 Market Share 2026/07
84.1%
Breathe Right Market Share & Sales Concentration on Amazon US — July 2026
The most-sold breathe right listing on Amazon US in July 2026 is ASIN B000QXH4PK (Brand: Listerine), which sold 70,000 units at $5.72 apiece — equal to 40.6% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 145,000 units and $2,863,270 in July 2026 — 84.1% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Breathe Right' on Amazon
July 2026
Is 84.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B002GU5YCG
Breathe Right Nasal Strips, Relieves Nasal Congestion, Extra Strength, Tan | Opens nose & increases nasal airflow, helps reduce snoring due to nasal congestion, 50% stronger than original tan, 26 count
20K
▲ 100.0%vs. prior month
$217.8K
latest month
12-month trend
B0BTZF4FH8
Intake Breathing Magnetic Nasal Strip Refill Tabs (30 Count) | Adhesive Tabs for Intake Reusable Band | Nasal Strips for Sleep, Snoring & Breathing | Stronger Than Traditional Strips | 30-Night Supply
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B0C15QMSHH
Intake Breathing — Magnetic Nasal Strips Starter Kit | Reusable Band + Tabs | Nasal Strips for Sleep, Snoring, Breathing & Sports | Stronger Lift Than Traditional Nose Strips | 4 Sizes, 30 Tabs, Black
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0C9VMLK6J
Intake Breathing Magnetic Strip Refill Tabs (90 Count) | Adhesive Tabs for Intake Reusable Band | Strips for Sleep, Snoring & Breathing | Stronger Than Traditional Strips | 90-Night Supply
7K
▼ 30.0%vs. prior month
$559.9K
latest month
12-month trend
B011LR55UU
Rhinomed Mute Nasal Dilators for Sleep, Snoring Solution, Starter, 3 Sizes | 75% Snore Less, Nasal Strip Alternative, Internal Nasal Dilator, Anti Snoring Device, 38% More Air, Drug-Free, Medical-Grade
6K
▲ 20.0%vs. prior month
$107.8K
latest month
12-month trend
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Best Breathe Right Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Listerine is the best-performing breathe right brand in July 2026, moving 70,000 units across 1 ASIN for 48.3% of Top 10 volume. intake follows with 33,000 units (22.8%), ahead of Breathe Right on 30,000 units (20.7%).
With 5 brands splitting the Top 10 and 91.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.72 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Listerine
1 ASIN in Top 10
48.3%
Units
70K
Revenue
$399.7K
Avg. price
$5.72
B000QXH4PK
$5.72·★4.8·39.7K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70K
intake
4 ASINs in Top 10
22.8%
Units
33K
Revenue
$1.9M
Avg. price
$59.99
B0BTZF4FH8
$39.99·★4.1·2.5K revsIntake Breathing Magnetic Nasal Strip Refill Tabs (30 Count) | Adhesive Tabs for Intake Reusable Band | Nasal Strips for Sleep, Snoring & Breathing | Stronger Than Traditional Strips | 30-Night Supply
Units sold10KB0C15QMSHH
$59.99·★3.9·2.4K revsIntake Breathing — Magnetic Nasal Strips Starter Kit | Reusable Band + Tabs | Nasal Strips for Sleep, Snoring, Breathing & Sports | Stronger Lift Than Traditional Nose Strips | 4 Sizes, 30 Tabs, Black
Units sold10KB0C9VMLK6J
$79.99·★4.1·2.5K revsIntake Breathing Magnetic Strip Refill Tabs (90 Count) | Adhesive Tabs for Intake Reusable Band | Strips for Sleep, Snoring & Breathing | Stronger Than Traditional Strips | 90-Night Supply
Units sold7KB0C9W3TJVL
$59.99·★4.1·2.5K revsIntake Breathing Magnetic Nasal Strip Refill Tabs (60 Count) | Adhesive Tabs for Intake Reusable Band | Nasal Strips for Sleep, Snoring & Breathing | Stronger Than Traditional Strips | 60-Night Supply
Units sold6K
Breathe Right
3 ASINs in Top 10
20.7%
Units
30K
Revenue
$340.1K
Avg. price
$12.07
B002GU5YCG
$11.99·★4.3·15.8K revsBreathe Right Nasal Strips, Relieves Nasal Congestion, Extra Strength, Tan | Opens nose & increases nasal airflow, helps reduce snoring due to nasal congestion, 50% stronger than original tan, 26 count
Units sold20KB00KS6X5YY
$11.49·★4.3·15.3K revsBreathe Right Nasal Strips, Relieves Nasal Congestion, Lavender Scent, Tan | Opens nose and increases nasal airflow, helps reduce snoring caused by nasal congestion, for use anytime, anywhere, 26 ct
Units sold6KB0040UW838
$12.73·★4.4·2.8K revsBreathe Right Nasal Strips, Relieves Nasal Congestion, Large, Clear, 30 ct | Opens nose and increases nasal airflow, helps reduce snoring caused by nasal congestion, drug-free, for use anytime, anywhere
Units sold4K
Trending Breathe Right Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00GVGW0FA leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0GPH2DQD4 close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00GVGW0FA
Breathe Right Nasal Strips, Small/Medium, Clear, 30 Count (Pack of 3)
Price
$39.27
Rating
4.6
Reviews
550
Latest month sales
B0GPH2DQD4
Bamboo Nasal Strips – 60 Count – Snoring & Congestion Relief | Open Nasal Passages for Better Breathing- PFAs-Free, Gluten-Free, Drug-Free Nose Strips for Sleep, Sports & Gym
Price
$24.99
Rating
4.1
Reviews
60
Latest month sales
B0F7RGYLPZ
Nasal Strips 60 Count Clear | Nose Strips for Breathing | Athletic nasal strips for running, sports & sleep | Sweat & oil resistant adhesive | Reduce snoring & breathe easier
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
570
Latest month sales
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