Breathable Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Breathable Underwear For Women sales on Amazon US totaled 134,400 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $1,796,354 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 46.5% of revenue, while a typical listing is priced at $13.38. The keyword itself pulled 11,354 Amazon queries over the same period (▼ 29.7% MoM).
Zooming out to the 12-month window ending July 2026, the breathable underwear for women Top 50 moved 1,367,400 units and $18,943,874 in cumulative sales — an average of 113,950 units and $1,578,656 per month. Monthly throughput topped out at 143,900 units in June 2026 and dipped to 62,600 in May 2026, leaving the latest reading 30.0% higher than August 2025.
Breathable Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
134.4K
▼ 6.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 8.5% MoM
Top 10 Market Share 2026/07
45.4%
Breathable Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold breathable underwear for women listing on Amazon US in July 2026 is ASIN B0B8ZPMKHP (Brand: Caterlove), which sold 10,000 units at $9.99 apiece — equal to 7.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 61,000 units and $835,600 in July 2026 — 45.4% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Breathable Underwear For Women' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B8ZPMKHP
Caterlove Women's Seamless Underwear No Show Panties 6 Pack
10K
▲ 11.1%vs. prior month
$98.6K
latest month
12-month trend
B07RGCSNWN
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
8K
▲ 14.3%vs. prior month
$140.6K
latest month
12-month trend
B081VSYKL5
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work
6K
▼ 25.0%vs. prior month
$83.9K
latest month
12-month trend
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B0FD725Z7Z
Vevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack
6K
▼ 33.3%vs. prior month
$87.8K
latest month
12-month trend
B07RKKY9LC
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
6K
▲ 0.0%vs. prior month
$105.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Breathable Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INNERSY is the best-performing breathable underwear for women brand in July 2026, moving 14,000 units across 2 ASINs for 23.0% of Top 10 volume. Vevmon follows with 11,000 units (18.0%), ahead of Caterlove on 10,000 units (16.4%).
Volume is spread across 8 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INNERSY
2 ASINs in Top 10
23.0%
Units
14K
Revenue
$246K
Avg. price
$14.99
B07RGCSNWN
$14.99·★4.5·49.4K revsINNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units sold8KB07RKKY9LC
$14.99·★4.5·49.4K revsINNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units sold6K
Vevmon
2 ASINs in Top 10
18.0%
Units
11K
Revenue
$160.9K
Avg. price
$14.24
B0FD725Z7Z
$14.24·★4.2·5.6K revsVevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack
Units sold6KB0FD7778Q1
$14.24·★4.2·5.6K revsVevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack
Units sold5K
Caterlove
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$98.6K
Avg. price
$9.99
B0B8ZPMKHP
$9.99·★4.3·10.8K revsCaterlove Women's Seamless Underwear No Show Panties 6 Pack
Units sold10K
Trending Breathable Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DHDB8DS8 booked 6K units at $9.99, with ▲ 50.0% MoM change. On the growth side, B0F7WGNY7K leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Price
$9.99
Rating
4.3
Reviews
2K
Latest month sales
B0GHRW5MR8
Take Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
Price
$9.99
Rating
4.4
Reviews
399
Latest month sales
B0F7WGNY7K
FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
2.2K
Latest month sales
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