Breath Mints Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Breath Mints sales on Amazon US totaled 635,000 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $7,875,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 46.3% of revenue, while a typical listing is priced at $14.75. The keyword itself pulled 31,788 Amazon queries over the same period (▲ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the breath mints Top 50 moved 7,402,700 units and $92,739,658 in cumulative sales — an average of 616,892 units and $7,728,305 per month. Monthly throughput topped out at 701,700 units in June 2026 and dipped to 407,500 in May 2026, leaving the latest reading 4.4% higher than August 2025.
Breath Mints Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
635K
▼ 9.5% MoM
Monthly Revenue 2026/07
$7.9M
▼ 7.9% MoM
Top 10 Market Share 2026/07
56.7%
Breath Mints Market Share & Sales Concentration on Amazon US — July 2026
The most-sold breath mints listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 15.7% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $3,643,900 in July 2026 — 56.7% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Breath Mints' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B001NI0MQ0
EXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
30K
▼ 25.0%vs. prior month
$318K
latest month
12-month trend
B09VRJFML3
Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B002DQ2F9S
EXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
20K
▼ 33.3%vs. prior month
$209.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Breath Mints Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing breath mints brand in July 2026, moving 100,000 units across 1 ASIN for 27.8% of Top 10 volume. Life Savers follows with 90,000 units (25.0%), ahead of Listerine on 70,000 units (19.4%).
With 6 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.72 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
1 ASIN in Top 10
27.8%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Life Savers
3 ASINs in Top 10
25.0%
Units
90K
Revenue
$698K
Avg. price
$10.32
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRJFML3
$4.49·★4.8·14.4K revsLife Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30KB09VRGNNWJ
$13.97·★4.8·3.9K revsLIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
Units sold10K
Listerine
1 ASIN in Top 10
19.4%
Units
70K
Revenue
$399.7K
Avg. price
$5.72
B000QXH4PK
$5.72·★4.8·39.6K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70K
Trending Breath Mints Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01615PL7E booked 10K units at $16.35, with ▲ 0.0% MoM change. On the growth side, B0DNRJ6RP8 leads positive momentum with ▲ 614.3% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01615PL7E
Ice Breakers Coolmint Flavored Sugar Free Mints Pucks, 1.5 oz (8 Count)
Price
$16.35
Rating
4.8
Reviews
7.7K
Latest month sales
B09VRGNNWJ
LIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
Price
$13.97
Rating
4.8
Reviews
3.9K
Latest month sales
B0DNRJ6RP8
Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
2.8K
Latest month sales
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