Bread Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bread Knife sales on Amazon US totaled 36,550 units in July 2026 (▼ 52.0% vs. the prior month), generating an estimated $864,024 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 66.5% of revenue, while a typical listing is priced at $23.88. The keyword itself pulled 77,859 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the bread knife Top 50 moved 727,650 units and $17,977,501 in cumulative sales — an average of 60,638 units and $1,498,125 per month. Monthly throughput topped out at 110,150 units in November 2025 and dipped to 30,100 in May 2026, leaving the latest reading 7.4% lower than August 2025.
Bread Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.5K
▼ 52.0% MoM
Monthly Revenue 2026/07
$864K
▼ 59.0% MoM
Top 10 Market Share 2026/07
65.7%
Bread Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bread knife listing on Amazon US in July 2026 is ASIN B000PS1HS6 (Brand: Mercer Culinary), which sold 8,000 units at $16.15 apiece — equal to 21.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $574,340 in July 2026 — 65.7% of unit volume and 66.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bread Knife' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000PS1HS6
Mercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
8K
▼ 11.1%vs. prior month
$129K
latest month
12-month trend
B011CY8Y78
Orblue Serrated Bread Knife with Upgraded Stainless Steel Razor Sharp Wavy Edge - Bread Cutter Ideal for Slicing Homemade Bagels, Cake (8-Inch Blade with 5-Inch Handle)
4K
▲ 0.0%vs. prior month
$52K
latest month
12-month trend
B0DTJPG22R
Vovoly Multipurpose Bench Scraper Kitchen Utensil for Flat Top Griddle, Dough Scraper Cutter for Bread and Pizza Cutter - Stainless Steel Metal Griddle Scraper Chopper
3K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
B00GHX5HGG
HENCKELS Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
2K
▼ 66.7%vs. prior month
$299.3K
latest month
12-month trend
B0FCY6LTYY
Sourdough Bread Knife for Homemade Bread Cutter, Bread Slicer for Homemade | 14.5" Bow Bread Knives, Ergonomic Grip, Easy to Cuts Into Uniform Thin Slices for Cutting Sourdough Bread, Bagel,Baguette Etc
2K
▲ 0.0%vs. prior month
$13.2K
latest month
12-month trend
B0GVP2Q32N
RAPSAKEMOH Sourdough bread knife,Bread Slicer for Homemade,Even Slicing | 15.7" Bread slicer for Homemade Bread, Baguettes and More Cuts Thin,Bow Design Easy to Cutting Even Slices
1K
vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bread Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mercer Culinary is the best-performing bread knife brand in July 2026, moving 8,000 units across 1 ASIN for 33.3% of Top 10 volume. Orblue follows with 4,000 units (16.7%), ahead of Vovoly on 3,000 units (12.5%).
With 10 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $16.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mercer Culinary
1 ASIN in Top 10
33.3%
Units
8K
Revenue
$129K
Avg. price
$16.15
B000PS1HS6
$16.15·★4.8·22.7K revsMercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
Units sold8K
Orblue
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$52K
Avg. price
$12.99
B011CY8Y78
$12.99·★4.8·11.6K revsOrblue Serrated Bread Knife with Upgraded Stainless Steel Razor Sharp Wavy Edge - Bread Cutter Ideal for Slicing Homemade Bagels, Cake (8-Inch Blade with 5-Inch Handle)
Units sold4K
Vovoly
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$29.3K
Avg. price
$9.99
B0DTJPG22R
$9.99·★4.7·908 revsVovoly Multipurpose Bench Scraper Kitchen Utensil for Flat Top Griddle, Dough Scraper Cutter for Bread and Pizza Cutter - Stainless Steel Metal Griddle Scraper Chopper
Units sold3K
Trending Bread Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GVP2Q32N booked 1K units at $9.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVP2Q32N
RAPSAKEMOH Sourdough bread knife,Bread Slicer for Homemade,Even Slicing | 15.7" Bread slicer for Homemade Bread, Baguettes and More Cuts Thin,Bow Design Easy to Cutting Even Slices
Price
$9.99
Rating
4.7
Reviews
1.7K
Latest month sales
B0DG9S8FPH
Cuisinart 8" Stainless Steel Bread Knife with Blade Guard
Price
$11.99
Rating
4.8
Reviews
298
Latest month sales
B0FD9GGTWF
Bread Knife for Homemade Bread 14.5'' Sourdough Bread Knife Bread knives | Bread slicer Premium Slicer for Homemade Bread, Baguettes and More Cuts Thin, Ergonomic Handler Premium Sharpness Blade
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
349
Latest month sales
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