Bralettes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bralettes sales on Amazon US totaled 63,000 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $1,213,194 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 45.9% of revenue, while a typical listing is priced at $19.58. The keyword itself pulled 14,286 Amazon queries over the same period (▼ 20.6% MoM).
Zooming out to the 12-month window ending July 2026, the bralettes Top 50 moved 523,150 units and $10,357,203 in cumulative sales — an average of 43,596 units and $863,100 per month. Monthly throughput topped out at 63,000 units in July 2026 and dipped to 26,900 in May 2026, leaving the latest reading 55.4% higher than August 2025.
Bralettes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63K
▲ 1.3% MoM
Monthly Revenue 2026/07
$1.2M
▲ 3.1% MoM
Top 10 Market Share 2026/07
49.2%
Bralettes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bralettes listing on Amazon US in July 2026 is ASIN B0FS1DBXTG (Brand: COCOMARTS), which sold 7,000 units at $14.56 apiece — equal to 11.1% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $556,970 in July 2026 — 49.2% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bralettes' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
7K
▲ 250.0%vs. prior month
$105.6K
latest month
12-month trend
B0D8DZN778
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
4K
▼ 33.3%vs. prior month
$79.6K
latest month
12-month trend
B0D8GNQDNX
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
4K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0DZC995ZR
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
3K
vs. prior month
$58.7K
latest month
12-month trend
B0D9RS4MRN
Angelhood Seamless Jelly Bras for Women Wireless Push Up T-Shirt Bra Pack
3K
▲ 200.0%vs. prior month
$72.1K
latest month
12-month trend
B09XN322QZ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 50.0%vs. prior month
$29.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bralettes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OEAK is the best-performing bralettes brand in July 2026, moving 11,000 units across 3 ASINs for 35.5% of Top 10 volume. COCOMARTS follows with 7,000 units (22.6%), ahead of Hanes on 4,000 units (12.9%).
With 6 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.03 to $21.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OEAK
3 ASINs in Top 10
35.5%
Units
11K
Revenue
$212.5K
Avg. price
$21.29
B0D8DZN778
$19.90·★3.9·14.7K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold4KB0D8GNQDNX
$19.99·★3.9·13.4K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
Units sold4KB0DZC995ZR
$23.99·★3.9·14.7K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold3K
COCOMARTS
1 ASIN in Top 10
22.6%
Units
7K
Revenue
$105.6K
Avg. price
$14.56
B0FS1DBXTG
$14.56·★4.2·4.9K revsCOCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Units sold7K
Hanes
2 ASINs in Top 10
12.9%
Units
4K
Revenue
$59K
Avg. price
$14.03
B09XN322QZ
$14.61·★4.2·9.5K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold2KB09XN3MZQJ
$13.45·★4.2·9.5K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold2K
Trending Bralettes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DZC995ZR booked 3K units at $23.99. On the growth side, B0FS1DBXTG leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DZC995ZR
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Price
$23.99
Rating
3.9
Reviews
14.7K
Latest month sales
B0D9RS4MRN
Angelhood Seamless Jelly Bras for Women Wireless Push Up T-Shirt Bra Pack
Price
$19.99
Rating
4.4
Reviews
1.8K
Latest month sales
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Unlock to view ASIN details and product titles
Price
$14.56
Rating
4.2
Reviews
4.9K
Latest month sales
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