Boy Smells Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boy Smells sales on Amazon US totaled 25,850 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $821,656 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.6% of unit volume and 67.7% of revenue, while a typical listing is priced at $32.30. The keyword itself pulled 11,041 Amazon queries over the same period (▼ 25.9% MoM).
Zooming out to the 12-month window ending July 2026, the boy smells Top 50 moved 285,000 units and $9,357,165 in cumulative sales — an average of 23,750 units and $779,764 per month. Monthly throughput topped out at 44,600 units in December 2025 and dipped to 15,950 in March 2026, leaving the latest reading 27.0% higher than August 2025.
Boy Smells Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.9K
▼ 17.7% MoM
Monthly Revenue 2026/07
$821.7K
▼ 20.5% MoM
Top 10 Market Share 2026/07
71.6%
Boy Smells Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boy smells listing on Amazon US in July 2026 is ASIN B01M7TTA2S (Brand: Bath & Body Works), which sold 4,000 units at $21.49 apiece — equal to 15.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 18,500 units and $555,943 in July 2026 — 71.6% of unit volume and 67.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boy Smells' on Amazon
July 2026
Is 71.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01M7TTA2S
Bath & Body Works 3-Wick Candle, Mahogany Teakwood Intense, Soy Wax Blend | Room-Filling Warm Home Scent with Strong Throw, Exclusively Fragranced Soy Wax Blend, Burns Up to 45 Hours, Great Gift
4K
▲ 33.3%vs. prior month
$86K
latest month
12-month trend
B0DNMZ2MLG
Ycz Club Gentleman's Aroma Eau de Parfum for Men, 1.7 Fl Oz | Long-Lasting Aromatic Fougere Scent With Bergamot, Ginger, And Cedarwood Notes For Parties, Date Night, And Gifts.
3K
▼ 25.0%vs. prior month
$57K
latest month
12-month trend
B0G1KBSF8Y
Glossier You Mini Wardrobe Fragrance Set, 4 x 1.5ml | Unisex Travel EDP Sampler, You, Fleur, Doux & Rêve, Skin-Scent Enhancer, Smells Different on Everyone
3K
▲ 50.0%vs. prior month
$45K
latest month
12-month trend
B082VLK1RG
Tom's of Maine Freestyle Wicked Cool! Natural Deodorant, 1.6 oz (3 Pack) | Aluminum Free, Paraben-Free, Odor Protection, Vegan, Smooth Glide Application, Cruelty-Free, For Everyone, Everyday Use
2K
▼ 33.3%vs. prior month
$30.8K
latest month
12-month trend
B0CKK34BF9
Salt & Stone Coconut & Soy Blend Scented Candle, Santal & Vetiver 8.5 oz | For Women & Men, Warm & Woody Scent, Hand-Poured, Aromatic & Fragrant, 100% Clean Cotton, Wick 50 Hour Burn Time
2K
▼ 33.3%vs. prior month
$98K
latest month
12-month trend
B081D83C8N
Cologne 11 Designer Samples Vials For Men
1K
▲ 0.0%vs. prior month
$17.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Boy Smells Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bath & Body Works is the best-performing boy smells brand in July 2026, moving 4,000 units across 1 ASIN for 21.6% of Top 10 volume. Ycz follows with 3,000 units (16.2%), ahead of Glossier on 3,000 units (16.2%).
Volume is spread across 10 brands, with the top three holding 54.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.00 to $21.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bath & Body Works
1 ASIN in Top 10
21.6%
Units
4K
Revenue
$86K
Avg. price
$21.49
B01M7TTA2S
$21.49·★4.5·9K revsBath & Body Works 3-Wick Candle, Mahogany Teakwood Intense, Soy Wax Blend | Room-Filling Warm Home Scent with Strong Throw, Exclusively Fragranced Soy Wax Blend, Burns Up to 45 Hours, Great Gift
Units sold4K
Ycz
1 ASIN in Top 10
16.2%
Units
3K
Revenue
$57K
Avg. price
$18.99
B0DNMZ2MLG
$18.99·★4.3·1K revsYcz Club Gentleman's Aroma Eau de Parfum for Men, 1.7 Fl Oz | Long-Lasting Aromatic Fougere Scent With Bergamot, Ginger, And Cedarwood Notes For Parties, Date Night, And Gifts.
Units sold3K
Glossier
1 ASIN in Top 10
16.2%
Units
3K
Revenue
$45K
Avg. price
$15.00
B0G1KBSF8Y
$15.00·★4.4·255 revsGlossier You Mini Wardrobe Fragrance Set, 4 x 1.5ml | Unisex Travel EDP Sampler, You, Fleur, Doux & Rêve, Skin-Scent Enhancer, Smells Different on Everyone
Units sold3K
Trending Boy Smells Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GM2JNXD7 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FX4911LY close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GM2JNXD7
Boy Smells Coco Hinoki – Eau de Parfum - Long Lasting Perfume – Notes of Coconut Milk, Hinoki + Smoked Musks
Price
$30.00
Rating
4.2
Reviews
40
Latest month sales
B0FX4911LY
Gifts for Boyfriend Him Husband Men, Romantic Anniversary Candle Lavender | Gag Gifts for Men Boyfriend Husband Fiance, Funny Birthday Gift for Men Brother Dad, Christmas White Elephant Gift(7oz)
Price
$9.99
Rating
4.9
Reviews
25
Latest month sales
B0G1KBSF8Y
Glossier You Mini Wardrobe Fragrance Set, 4 x 1.5ml | Unisex Travel EDP Sampler, You, Fleur, Doux & Rêve, Skin-Scent Enhancer, Smells Different on Everyone
Unlock to view ASIN details and product titles
Price
$15.00
Rating
4.4
Reviews
255
Latest month sales
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