Bowflex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bowflex sales on Amazon US totaled 105,600 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $7,882,678 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 46.7% of revenue, while a typical listing is priced at $142.03. The keyword itself pulled 18,066 Amazon queries over the same period (▼ 30.1% MoM).
Zooming out to the 12-month window ending July 2026, the bowflex Top 50 moved 1,465,300 units and $109,687,892 in cumulative sales — an average of 122,108 units and $9,140,658 per month. Monthly throughput topped out at 171,850 units in November 2025 and dipped to 64,700 in May 2026, leaving the latest reading 20.5% lower than August 2025.
Bowflex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.6K
▼ 22.7% MoM
Monthly Revenue 2026/07
$7.9M
▼ 37.8% MoM
Top 10 Market Share 2026/07
71.0%
Bowflex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bowflex listing on Amazon US in July 2026 is ASIN B07518RBH2 (Brand: ZELUS), which sold 20,000 units at $22.99 apiece — equal to 18.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $3,679,020 in July 2026 — 71.0% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bowflex' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07518RBH2
ZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
20K
▲ 0.0%vs. prior month
$485.6K
latest month
12-month trend
B0CTMKNWF7
NICEPEOPLE Adjustable Weight Bench for Home Gym, 660LBS Capacity Workout Bench with 8 Backrests for Chest Shoulders Arms, Compact and Foldable Strength Bench for Small Space Apartment Room
10K
▼ 50.0%vs. prior month
$699.9K
latest month
12-month trend
B07DWSPQQY
WHATAFIT Resistance Bands with Handles, 5-Level Exercise Bands for Workout | Natural latex,10-50 lbs, stackable to 150,Ankle Straps, Door Anchor,Guide. For Strength, Yoga,Home Gym,Travel & Workout.
9K
▼ 10.0%vs. prior month
$222.3K
latest month
12-month trend
B099JZT1WR
YOLEO Adjustable Weight Bench, ASTM-Certified 827LBS | 98% Pre-Assembled, 84-90 Positions Incline Decline Flat, Foldable Gym Bench with Wider Seat for Home Gym(L-XL)
9K
▼ 10.0%vs. prior month
$681K
latest month
12-month trend
B07RKW5H68
VINSGUIR Ab Roller Wheel, Abs & Core Workout Equipment for Home Gym with Knee Pad Accessories, Abdominal Wheel for Full-body Strength Training
8K
▼ 11.1%vs. prior month
$174.6K
latest month
12-month trend
B0CJM9FD8P
Pull Up Bands, Resistance Bands Set, Exercise Workout Bands for Men & Women, Ideal for Body Stretching, Physical Therapy and Muscle Training
6K
▲ 0.0%vs. prior month
$152.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bowflex Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZELUS is the best-performing bowflex brand in July 2026, moving 20,000 units across 1 ASIN for 26.7% of Top 10 volume. NICEPEOPLE follows with 10,000 units (13.3%), ahead of WHATAFIT on 9,000 units (12.0%).
Volume is spread across 10 brands, with the top three holding 52.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.99 to $72.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZELUS
1 ASIN in Top 10
26.7%
Units
20K
Revenue
$485.6K
Avg. price
$22.99
B07518RBH2
$22.99·★4.5·17.4K revsZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
Units sold20K
NICEPEOPLE
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$699.9K
Avg. price
$72.99
B0CTMKNWF7
$72.99·★4.5·4.2K revsNICEPEOPLE Adjustable Weight Bench for Home Gym, 660LBS Capacity Workout Bench with 8 Backrests for Chest Shoulders Arms, Compact and Foldable Strength Bench for Small Space Apartment Room
Units sold10K
WHATAFIT
1 ASIN in Top 10
12.0%
Units
9K
Revenue
$222.3K
Avg. price
$27.97
B07DWSPQQY
$27.97·★4.6·36.4K revsWHATAFIT Resistance Bands with Handles, 5-Level Exercise Bands for Workout | Natural latex,10-50 lbs, stackable to 150,Ankle Straps, Door Anchor,Guide. For Strength, Yoga,Home Gym,Travel & Workout.
Units sold9K
Trending Bowflex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F8Q64PB7 booked 3K units at $35.99, with ▲ 0.0% MoM change. On the growth side, B0DK3H169C leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FY6712NR close behind at ▲ 80.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F8Q64PB7
Twister Arm Trainer, 3 in 1 Hydraulic Power Chest Workout Equipment with Ab Roller Wheels and Hooks, Adjustable 22-440lbs Arm Trainer for Men Women, Home Gym Equipment for Full Body Strength Training
Price
$35.99
Rating
4.6
Reviews
1.2K
Latest month sales
B0DK3H169C
2026 FDB2 Updated Adjustable Dumbbell Set of 2, 5-in-1/10-in-1 Weights Dumbbell Set with Storage Box, 25lbs/55lbs Adjustable Weights with Anti-slip Silicone Grip, Weight Set For Home Gym Suit both Men and Women
Price
$110.49
Rating
4.8
Reviews
520
Latest month sales
B0FY6712NR
Abahub Twister Arm Exerciser, Hydraulic Power Chest Expander Max 440 LBS | Forearm Trainer for Men, Arm and Chest strengthener, Adjustable Resistance Home Gym Workout Equipment
Unlock to view ASIN details and product titles
Price
$33.29
Rating
4.4
Reviews
159
Latest month sales
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