Boursin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boursin sales on Amazon US totaled 227,500 units in July 2026 (▼ 0.7% vs. the prior month), generating an estimated $1,257,761 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 50.1% of revenue, while a typical listing is priced at $8.13. The keyword itself pulled 16,599 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the boursin Top 50 moved 2,613,100 units and $14,340,619 in cumulative sales — an average of 217,758 units and $1,195,052 per month. Monthly throughput topped out at 275,200 units in December 2025 and dipped to 152,000 in May 2026, leaving the latest reading 12.0% higher than August 2025.
Boursin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
227.5K
▼ 0.7% MoM
Monthly Revenue 2026/07
$1.3M
▼ 2.1% MoM
Top 10 Market Share 2026/07
56.3%
Boursin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boursin listing on Amazon US in July 2026 is ASIN B0BVGJ2VVP (Brand: Babybel), which sold 30,000 units at $11.29 apiece — equal to 13.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $630,580 in July 2026 — 56.3% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boursin' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BVGJ2VVP
Babybel Babybel Original 12 Count, 8.5 OZ
30K
▲ 0.0%vs. prior month
$203.4K
latest month
12-month trend
B000QG1TIU
Boursin Garlic & Fine Herbs Cheese, Artisan fresh cheeses, 5.2 Ounce
20K
▲ 0.0%vs. prior month
$104.2K
latest month
12-month trend
B00EIAB16K
Parm Crisps Oven-Baked Original Cheese Snack, 1.75 oz
10K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B00FTBJEOS
Burrata Mozzarella, Ball, 8 oz
10K
▲ 0.0%vs. prior month
$59.7K
latest month
12-month trend
B01LWL5174
Philadelphia Cream Cheese, 2 Blocks Original, 8 oz | for Recipes and Baking No Artificial Preservatives, Flavors, or Dye 5 Simple Ingredients,Made With Fresh Milk & Real Cream
10K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B01M2XG9N7
Good Culture, Organic Classic Cottage Cheese, 5 Ounce
10K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
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Best Boursin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Babybel is the best-performing boursin brand in July 2026, moving 30,000 units across 1 ASIN for 23.4% of Top 10 volume. Boursin follows with 20,000 units (15.6%), ahead of Parmcrisps on 10,000 units (7.8%).
Volume is spread across 10 brands, with the top three holding 46.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.29 to $11.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Babybel
1 ASIN in Top 10
23.4%
Units
30K
Revenue
$203.4K
Avg. price
$11.29
B0BVGJ2VVP
$11.29·★4.9·1.6K revsBabybel Babybel Original 12 Count, 8.5 OZ
Units sold30K
Boursin
1 ASIN in Top 10
15.6%
Units
20K
Revenue
$104.2K
Avg. price
$5.46
B000QG1TIU
$5.46·★4.8·8.6K revsBoursin Garlic & Fine Herbs Cheese, Artisan fresh cheeses, 5.2 Ounce
Units sold20K
Parmcrisps
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$28K
Avg. price
$3.29
B00EIAB16K
$3.29·★4.1·2.4K revsParm Crisps Oven-Baked Original Cheese Snack, 1.75 oz
Units sold10K
Trending Boursin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07WHNX3JR booked 10K units at $4.39, with ▲ 25.0% MoM change. On the growth side, B0DLWX6B8T leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B00N8PQ9T0 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WHNX3JR
Amazon Grocery Party Tray Cheese, 16 ounce, 28 Slices
Price
$4.39
Rating
4.7
Reviews
4.5K
Latest month sales
B0DLWX6B8T
Sartori Cheese, Garlic & Herb Cheese Spread, 7.5 Ounce
Price
$6.49
Rating
3.9
Reviews
38
Latest month sales
B00N8PQ9T0
Vermont Creamery, Chèvre with Herbs, Log, 4 oz
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
1.2K
Latest month sales
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