Botas Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Botas sales on Amazon US totaled 14,050 units in July 2026 (▲ 12.9% vs. the prior month), generating an estimated $619,418 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 45.0% of revenue, while a typical listing is priced at $60.75. The keyword itself pulled 16,768 Amazon queries over the same period (▼ 26.3% MoM).
Zooming out to the 12-month window ending July 2026, the botas Top 50 moved 173,700 units and $6,979,818 in cumulative sales — an average of 14,475 units and $581,651 per month. Monthly throughput topped out at 25,900 units in November 2025 and dipped to 5,400 in May 2026, leaving the latest reading 24.3% higher than August 2025.
Botas Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.1K
▲ 12.9% MoM
Monthly Revenue 2026/07
$619.4K
▲ 7.3% MoM
Top 10 Market Share 2026/07
61.2%
Botas Market Share & Sales Concentration on Amazon US — July 2026
The most-sold botas listing on Amazon US in July 2026 is ASIN B001280CHU (Brand: DUNLOP), which sold 2,000 units at $28.89 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 8,600 units and $278,452 in July 2026 — 61.2% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Botas' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001280CHU
DUNLOP DUNLOP Chesapeake Rubber Boots for men and women, Plain Toe, Black, Size 11 | Lightweight PVC waterproof rain boots with wide calf. For gardening, fishing and work. Pull tab for easy on/off. Made in USA.
2K
▲ 0.0%vs. prior month
$44.4K
latest month
12-month trend
B08QMLN6VX
HISEA Rollda Cowboy Boots for Women Western Cowgirl Boots Mid Calf
2K
▲ 185.7%vs. prior month
$64.4K
latest month
12-month trend
B0DTHHB7KN
IUV Cowboy Boots For Women Western Cowgirl Boots Mid Calf Snip Toe
900
▼ 10.0%vs. prior month
$42.2K
latest month
12-month trend
B0F8B238YX
Furuian Steel Toe Boots for Men Women Lightweight Work Boots Pioneer Series | ASTM Certificated Safety Shoes, Width Option, Non Slip Rubber Sole, Comfortable Work Shoes for Construction, Warehouse, Yard
700
▲ 16.7%vs. prior month
$25.9K
latest month
12-month trend
B0DTHJDP4Y
IUV Cowboy Boots For Women Western Cowgirl Classic Mid Calf Snip Toe Boot
600
▲ 0.0%vs. prior month
$22.8K
latest month
12-month trend
B0BJSYP36Z
Pasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots, Slip On Pointed Toe Chunky Heel Fashion Retro Classic Pull On Tall Boot for ladies Party concert
600
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Botas Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DUNLOP is the best-performing botas brand in July 2026, moving 2,500 units across 2 ASINs for 29.1% of Top 10 volume. HISEA follows with 2,400 units (27.9%), ahead of IUV on 1,500 units (17.4%).
With 7 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.70 to $36.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DUNLOP
2 ASINs in Top 10
29.1%
Units
2.5K
Revenue
$55.5K
Avg. price
$27.70
B001280CHU
$28.89·★4.5·4K revsDUNLOP DUNLOP Chesapeake Rubber Boots for men and women, Plain Toe, Black, Size 11 | Lightweight PVC waterproof rain boots with wide calf. For gardening, fishing and work. Pull tab for easy on/off. Made in USA.
Units sold2KB003Y2X4BS
$26.50·★4.4·2.3K revsDUNLOP DUNLOP Chesapeake Rubber Boots for Men & Women – PVC - Waterproof - Lightweight Garden, Fishing & Rain Boots with Soft Toe and Wide Calf – Black – Size 3–15
Units sold500
HISEA
2 ASINs in Top 10
27.9%
Units
2.4K
Revenue
$76.6K
Avg. price
$33.49
B08QMLN6VX
$36.99·★4.5·5.6K revsHISEA Rollda Cowboy Boots for Women Western Cowgirl Boots Mid Calf
Units sold2KB091B2B7MF
$29.99·★4.3·4.3K revsHISEA Men's Steel-Toe Rain Boots, Rubber Boots Waterproof Slip Resistant | Garden Fishing Outdoor Work Boots, Durable Slip-Resistant Knee Boots for Farm Agriculture and Industrial Work
Units sold400
IUV
2 ASINs in Top 10
17.4%
Units
1.5K
Revenue
$65K
Avg. price
$36.09
B0DTHHB7KN
$36.09·★4.4·3.5K revsIUV Cowboy Boots For Women Western Cowgirl Boots Mid Calf Snip Toe
Units sold900B0DTHJDP4Y
$36.09·★4.4·870 revsIUV Cowboy Boots For Women Western Cowgirl Classic Mid Calf Snip Toe Boot
Units sold600
Trending Botas Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B097RNW3WM booked 400 units at $9.99, with ▲ 300.0% MoM change. On the growth side, B0849RP2MQ leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097RNW3WM
Pcavin Thigh High Socks for Women, Long Cable Knit Over Knee Boot Stockings
Price
$9.99
Rating
4.1
Reviews
1.2K
Latest month sales
B091B2B7MF
HISEA Men's Steel-Toe Rain Boots, Rubber Boots Waterproof Slip Resistant | Garden Fishing Outdoor Work Boots, Durable Slip-Resistant Knee Boots for Farm Agriculture and Industrial Work
Price
$29.99
Rating
4.3
Reviews
4.3K
Latest month sales
B0849RP2MQ
Hunter Women's Original Chelsea Boot
Unlock to view ASIN details and product titles
Price
$139.44
Rating
4.5
Reviews
1.6K
Latest month sales
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