Borealis Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Borealis Backpack sales on Amazon US totaled 80,700 units in July 2026 (▲ 143.8% vs. the prior month), generating an estimated $5,744,473 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.9% of unit volume and 67.1% of revenue, while a typical listing is priced at $75.71. The keyword itself pulled 20,310 Amazon queries over the same period (▼ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the borealis backpack Top 50 moved 407,050 units and $30,167,101 in cumulative sales — an average of 33,921 units and $2,513,925 per month. Monthly throughput topped out at 105,000 units in August 2025 and dipped to 8,900 in May 2026, leaving the latest reading 23.1% lower than August 2025.
Borealis Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.7K
▲ 143.8% MoM
Monthly Revenue 2026/07
$5.7M
▲ 128.7% MoM
Top 10 Market Share 2026/07
71.9%
Borealis Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold borealis backpack listing on Amazon US in July 2026 is ASIN B01A6BPAN4 (Brand: JanSport), which sold 20,000 units at $46.89 apiece — equal to 24.8% of every unit tracked in this report and 2.9× the volume of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $3,853,630 in July 2026 — 71.9% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Borealis Backpack' on Amazon
July 2026
Is 71.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B0CN9RF531
The North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
7K
▲ 250.0%vs. prior month
$553.4K
latest month
12-month trend
B0CN9SD8JF
The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
7K
▲ 250.0%vs. prior month
$719.3K
latest month
12-month trend
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size | Commuter Daypack, Water Repellent, Laptop Sleeve
6K
▲ 500.0%vs. prior month
$432.4K
latest month
12-month trend
B0CT4HT3CM
BAGSMART Travel Backpack for Women, 15.6" College Laptop Backpack, Black
6K
▲ 100.0%vs. prior month
$159.1K
latest month
12-month trend
B0D88X32YB
Burlebo Backpack - Classic Deer Camo
4K
▲ 100.0%vs. prior month
$260K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Borealis Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The North Face is the best-performing borealis backpack brand in July 2026, moving 26,000 units across 6 ASINs for 44.8% of Top 10 volume. JanSport follows with 20,000 units (34.5%), ahead of BAGSMART on 6,000 units (10.3%).
With 5 brands splitting the Top 10 and 89.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.99 to $82.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The North Face
6 ASINs in Top 10
44.8%
Units
26K
Revenue
$2.2M
Avg. price
$82.75
B0CN9RF531
$75.00·★4.6·14.9K revsThe North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Units sold7KB0CN9SD8JF
$115.00·★4.7·14.9K revsThe North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
Units sold7KB0CN9TGT14
$67.49·★4.6·2.5K revsThe North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size | Commuter Daypack, Water Repellent, Laptop Sleeve
Units sold6KB0CN9TLR5K
$70.00·★4.7·4.2K revsThe North Face Vault Everyday Laptop Backpack, TNF Black-NPF, One Size
Units sold2KB0CNBCZGRZ
$93.69·★4.7·6.5K revsThe North Face Recon Everyday Laptop Backpack, Blk/Blk-NPF, One Size
Units sold2KB0CN9S635R
$75.31·★4.5·3K revsThe North Face Women's Borealis Backpack, Gardenia Wht/Blk-NPF, OS | Everyday Travel Bag, Laptop Sleeve, Reflective Details
Units sold2K
JanSport
1 ASIN in Top 10
34.5%
Units
20K
Revenue
$1M
Avg. price
$46.89
B01A6BPAN4
$46.89·★4.7·15.3K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20K
BAGSMART
1 ASIN in Top 10
10.3%
Units
6K
Revenue
$159.1K
Avg. price
$27.99
B0CT4HT3CM
$27.99·★4.4·1.9K revsBAGSMART Travel Backpack for Women, 15.6" College Laptop Backpack, Black
Units sold6K
Trending Borealis Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN9S635R booked 2K units at $75.31, with ▲ 150.0% MoM change. On the growth side, B0CN9SWZJT leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0D4NN78HN close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN9S635R
The North Face Women's Borealis Backpack, Gardenia Wht/Blk-NPF, OS | Everyday Travel Bag, Laptop Sleeve, Reflective Details
Price
$75.31
Rating
4.5
Reviews
3K
Latest month sales
B0CN9SWZJT
The North Face Women's Borealis Backpack, Blk/Wht-NPF, OSFA | Everyday Travel Bag, Laptop Sleeve, Reflective Details, Laptop Sleeve
Price
$94.99
Rating
4.5
Reviews
3K
Latest month sales
B0D4NN78HN
The North Face Borealis Commuter Laptop Pack, Duck Grn/New Taupe Grn, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
Unlock to view ASIN details and product titles
Price
$115.00
Rating
4.7
Reviews
14.9K
Latest month sales
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