Booster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Booster sales on Amazon US totaled 296,000 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $11,776,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 47.9% of revenue, while a typical listing is priced at $48.38. The keyword itself pulled 10,591 Amazon queries over the same period (▼ 31.8% MoM).
Zooming out to the 12-month window ending July 2026, the booster Top 50 moved 2,279,250 units and $84,806,628 in cumulative sales — an average of 189,938 units and $7,067,219 per month. Monthly throughput topped out at 309,150 units in June 2026 and dipped to 139,400 in May 2026, leaving the latest reading 108.7% higher than August 2025.
Booster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
296K
▼ 4.3% MoM
Monthly Revenue 2026/07
$11.8M
▲ 7.4% MoM
Top 10 Market Share 2026/07
55.1%
Booster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold booster listing on Amazon US in July 2026 is ASIN B0FGDT2PWW (Brand: Downy), which sold 60,000 units at $15.97 apiece — equal to 20.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 163,000 units and $5,640,480 in July 2026 — 55.1% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Booster' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B0GYTRYV7P
Pokémon TCG: Mega Evolution—Pitch Black Booster Bundle
20K
▲ 39900.0%vs. prior month
$1M
latest month
12-month trend
B0CCG8V1DM
Downy April Fresh In-Wash Laundry Scent Booster Beads, 24 oz, laundry scent beads, Long-lasting Freshness
20K
▲ 0.0%vs. prior month
$300.2K
latest month
12-month trend
B0BDRKG478
Graco TurboBooster 2.0 Backless Booster Car Seat, Denton | Travel Booster Seat for Children Ages 4-10, Weight 40-100 Pounds, Height up to 57 Inches
10K
▼ 66.7%vs. prior month
$339.9K
latest month
12-month trend
B09MSP7M5Y
Dirty Labs Bio Enzyme Laundry Booster | Scent Free | 48 Loads (1 lb) | Hyper-concentrated enzyme stain & odor booster, nontoxic & biodegradable, for HE & standard machines
10K
▲ 0.0%vs. prior month
$220K
latest month
12-month trend
B0CZCX792S
Bright Starts Pop ‘N Sit Portable Booster Seat, 3-in-1 Floor Seat, Travel High Chair & Toddler Booster with Feeding Tray, Indoor/Outdoor, Grey, 6 Months–3 Years
10K
▲ 0.0%vs. prior month
$222.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Booster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Downy is the best-performing booster brand in July 2026, moving 88,000 units across 3 ASINs for 54.0% of Top 10 volume. Pokémon follows with 29,000 units (17.8%), ahead of Graco on 26,000 units (16.0%).
With 5 brands splitting the Top 10 and 87.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.63 to $81.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
3 ASINs in Top 10
54.0%
Units
88K
Revenue
$1.4M
Avg. price
$15.63
B0FGDT2PWW
$15.97·★4.8·5.9K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0CCG8V1DM
$14.94·★4.9·5.7K revsDowny April Fresh In-Wash Laundry Scent Booster Beads, 24 oz, laundry scent beads, Long-lasting Freshness
Units sold20KB0G6MXMRMW
$15.97·★4.8·1.1K revsDowny Boutique Botanicals In Wash Laundry Scent Booster Beads, Boutique Fragrances inspired by the Artistry of Nature, CITREA Scent, 21.1 oz
Units sold8K
Pokémon
2 ASINs in Top 10
17.8%
Units
29K
Revenue
$1.9M
Avg. price
$59.16
B0GYTRYV7P
$44.43·★3.8·471 revsPokémon TCG: Mega Evolution—Pitch Black Booster Bundle
Units sold20KB0GYVHLP4L
$73.88·★3.7·443 revsPokémon TCG: Mega Evolution—Pitch Black Elite Trainer Box
Units sold9K
Graco
3 ASINs in Top 10
16.0%
Units
26K
Revenue
$1.9M
Avg. price
$81.66
B0BDRKG478
$34.99·★4.8·12K revsGraco TurboBooster 2.0 Backless Booster Car Seat, Denton | Travel Booster Seat for Children Ages 4-10, Weight 40-100 Pounds, Height up to 57 Inches
Units sold10KB0BDRGTVV2
$69.99·★4.7·5.1K revsGraco TurboBooster 2.0 Highback Booster Car Seat, Declan
Units sold8KB0DQLRHG1N
$139.99·★4.7·1.1K revsGraco® Tranzitions 3-in-1 Harness Booster Car Seat, Forward Facing Car Seat, Highback, to Backless Booster, Proof
Units sold8K
Trending Booster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GYTRYV7P booked 20K units at $44.43, with ▲ 39900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYTRYV7P
Pokémon TCG: Mega Evolution—Pitch Black Booster Bundle
Price
$44.43
Rating
3.8
Reviews
471
Latest month sales
B0GYVHLP4L
Pokémon TCG: Mega Evolution—Pitch Black Elite Trainer Box
Price
$73.88
Rating
3.7
Reviews
443
Latest month sales
B0G6MXMRMW
Downy Boutique Botanicals In Wash Laundry Scent Booster Beads, Boutique Fragrances inspired by the Artistry of Nature, CITREA Scent, 21.1 oz
Unlock to view ASIN details and product titles
Price
$15.97
Rating
4.8
Reviews
1.1K
Latest month sales
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