Boho Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boho Bag sales on Amazon US totaled 37,150 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $792,585 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 47.8% of revenue, while a typical listing is priced at $24.01. The keyword itself pulled 9,372 Amazon queries over the same period (▼ 29.7% MoM).
Zooming out to the 12-month window ending July 2026, the boho bag Top 50 moved 377,850 units and $8,189,889 in cumulative sales — an average of 31,488 units and $682,491 per month. Monthly throughput topped out at 44,200 units in December 2025 and dipped to 19,550 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Boho Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.1K
▼ 10.9% MoM
Monthly Revenue 2026/07
$792.6K
▼ 12.3% MoM
Top 10 Market Share 2026/07
53.8%
Boho Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boho bag listing on Amazon US in July 2026 is ASIN B0BRR6Q2ZD (Brand: EACHY), which sold 4,000 units at $20.39 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $378,960 in July 2026 — 53.8% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boho Bag' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BRR6Q2ZD
EACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium | Water-resistant PU leather exterior with flat-open access, clear TPU brush compartment and organized storage for cosmetics
4K
▼ 33.3%vs. prior month
$91.6K
latest month
12-month trend
B09VT1FCYN
KALIDI Beach Mesh Tote Bag, Casual MAX 23L Summer Foldable Hobo Bag Women
4K
▲ 33.3%vs. prior month
$38.3K
latest month
12-month trend
B0FKHBTZLC
Bagstellar Corduroy Tote Bag for Women, 17 Pockets Laptop Work Tote Purse | Large 15.6” Computer Bag w/ 40oz Cup Holder & Strap, Zipper Teacher Nurse Bible Shoulder Bag for School Travel College Office
2K
▼ 33.3%vs. prior month
$70.2K
latest month
12-month trend
B099DDH2RG
CYHTWSDJ Shoulder Bags for Women, Cute Hobo Tote Handbag Mini Clutch Purse with Zipper Closure
2K
▲ 0.0%vs. prior month
$31.2K
latest month
12-month trend
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0C556F6Z1
hatisan Crochet Bag for Women, Handmade Knit Beach Tote Bag Summer
2K
▲ 100.0%vs. prior month
$21K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Boho Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EACHY is the best-performing boho bag brand in July 2026, moving 4,000 units across 1 ASIN for 20.0% of Top 10 volume. KALIDI follows with 4,000 units (20.0%), ahead of Bagstellar on 2,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EACHY
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$91.6K
Avg. price
$20.39
B0BRR6Q2ZD
$20.39·★4.6·12.8K revsEACHY Travel Makeup Bag for Women, PU Leather Cosmetic Bag, Brown, Medium | Water-resistant PU leather exterior with flat-open access, clear TPU brush compartment and organized storage for cosmetics
Units sold4K
KALIDI
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$38.3K
Avg. price
$8.99
B09VT1FCYN
$8.99·★4.6·2.6K revsKALIDI Beach Mesh Tote Bag, Casual MAX 23L Summer Foldable Hobo Bag Women
Units sold4K
Bagstellar
1 ASIN in Top 10
10.0%
Units
2K
Revenue
$70.2K
Avg. price
$35.99
B0FKHBTZLC
$35.99·★4.5·1.4K revsBagstellar Corduroy Tote Bag for Women, 17 Pockets Laptop Work Tote Purse | Large 15.6” Computer Bag w/ 40oz Cup Holder & Strap, Zipper Teacher Nurse Bible Shoulder Bag for School Travel College Office
Units sold2K
Trending Boho Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GJD3L43F booked 1K units at $31.99, with ▲ 0.0% MoM change. On the growth side, B0GXL4XP5D leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0DN59PKS3 close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GJD3L43F
CHUNLI Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse
Price
$31.99
Rating
4.2
Reviews
138
Latest month sales
B0GXL4XP5D
Crochet Beach Tote Bag for Women, Summer Woven Purse, Straw Style
Price
$26.59
Rating
4.2
Reviews
50
Latest month sales
B0DN59PKS3
Brown Shoulder Bag for Women,Brown Leather Purse Slouchy Hobo Bags Everyday Purse Daily Commuting Bag with Zipper
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.2
Reviews
279
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this boho bag report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card