Body Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Wipes sales on Amazon US totaled 826,000 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $14,558,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 69.9% of revenue, while a typical listing is priced at $22.00. The keyword itself pulled 71,598 Amazon queries over the same period (▲ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the body wipes Top 50 moved 9,258,700 units and $176,146,653 in cumulative sales — an average of 771,558 units and $14,678,888 per month. Monthly throughput topped out at 955,000 units in June 2026 and dipped to 512,600 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Body Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
826K
▼ 13.5% MoM
Monthly Revenue 2026/07
$14.6M
▼ 20.3% MoM
Top 10 Market Share 2026/07
72.6%
Body Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body wipes listing on Amazon US in July 2026 is ASIN B07ND3WR64 (Brand: Cottonelle), which sold 100,000 units at $12.09 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 600,000 units and $10,170,400 in July 2026 — 72.6% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Wipes' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07ND3WR64
Cottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B095KCG1Q2
Amazon Basics Flushable Wipes, Fragrance Free, Adult Wet Wipes,126 Count (3 Packs of 42), Packaging May Vary
100K
▲ 0.0%vs. prior month
$458K
latest month
12-month trend
B010NE2XPC
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
B01NAPQ4QP
DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
50K
▼ 28.6%vs. prior month
$582K
latest month
12-month trend
B07H53W5WP
Amazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-Top Packs
50K
▼ 16.7%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DUDE Wipes is the best-performing body wipes brand in July 2026, moving 110,000 units across 2 ASINs for 18.3% of Top 10 volume. Cottonelle follows with 100,000 units (16.7%), ahead of CLEAN SKIN CLUB on 100,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 51.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.09 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DUDE Wipes
2 ASINs in Top 10
18.3%
Units
110K
Revenue
$1.8M
Avg. price
$16.43
B010NE2XPC
$20.58·★4.7·242.9K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 6 packs of 48.
Units sold60KB01NAPQ4QP
$12.28·★4.7·242.9K revsDUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 144 Count | 99% water, extra large flushable butt wipes. Fragrance free, hypoallergenic, vitamin E and aloe. Septic safe. 3 packs of 48.
Units sold50K
Cottonelle
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1.1M
Avg. price
$12.09
B07ND3WR64
$12.09·★4.7·186.3K revsCottonelle Fresh Feel Flushable Wet Wipes, Adult Wet Wipes, 8 Flip-Top Packs, 42 Wipes Per Pack (336 Total Wipes)
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Body Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000V9MQB6 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0C51XQBVR close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000V9MQB6
Cottonelle Flushable Wet Wipes for Adults, 2 Flip-Top Packs, 42 Wipes per Pack (84 Wipes Total)
Price
$4.43
Rating
4.7
Reviews
3.7K
Latest month sales
B0C51XQBVR
Body Wipes for Adults Bathing No Rinse - (200 Ct) - Adult Wipes for Elderly | 8"x12" Shower Wipes for Adults Incontinence Disposable Washcloths Bath Wipes with Aloe Vera, Vitamin E + 4 individual Packs
Price
$20.66
Rating
4.5
Reviews
2.7K
Latest month sales
B0F48BDRP5
Adult Wipes for Elderly - 720 Count Extra Large 8"x13" Disposable Washcloths Rinse Free Bathing Wipes for Incontinence & Bedridden Care - Thick, Soft & Unscented with Aloe & Vitamin E (12 Packs of 60)
Unlock to view ASIN details and product titles
Price
$38.99
Rating
4.6
Reviews
767
Latest month sales
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