Body Tape Measure Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Tape Measure sales on Amazon US totaled 105,150 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $837,589 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.6% of unit volume and 55.2% of revenue, while a typical listing is priced at $9.65. The keyword itself pulled 20,479 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the body tape measure Top 50 moved 1,146,700 units and $8,877,854 in cumulative sales — an average of 95,558 units and $739,821 per month. Monthly throughput topped out at 111,700 units in June 2026 and dipped to 56,650 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Body Tape Measure Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.2K
▼ 5.9% MoM
Monthly Revenue 2026/07
$837.6K
▲ 1.4% MoM
Top 10 Market Share 2026/07
66.6%
Body Tape Measure Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body tape measure listing on Amazon US in July 2026 is ASIN B07WG5B464 (Brand: iBayam), which sold 20,000 units at $3.99 apiece — equal to 19.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $462,500 in July 2026 — 66.6% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Tape Measure' on Amazon
July 2026
Is 66.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07WG5B464
iBayam 2 Pack Tape Measure Measuring Tape for Body Fabric Sewing 60"/150cm | Soft Pink & Retractable Black Double Scales Ruler, Vinyl Measuring Tape for Tailor Home Craft Body Weight Loss Cloth Knitting
20K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B07MT89MCW
GDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement, Has Centimetre Scale on Reverse Side 60-inch（White）
10K
▼ 50.0%vs. prior month
$36.9K
latest month
12-month trend
B00DEGIVVW
PERFECT MEASURING TAPE Perfect Measuring Tape - The Original Body Tape Measure, White, 80 Inch | Automatic Telescopic Tape Measure, Retractable Measuring Tape for Body, Waist, Hip, Bust, Arms and More
9K
▲ 0.0%vs. prior month
$80.9K
latest month
12-month trend
B0F8Z8LTQ2
Measuring Tape for Body Measurements, Soft Tape Measure Double Scale, Has 150 Centimetre Scale on Reverse and Front 60 Inch
6K
▲ 500.0%vs. prior month
$55.1K
latest month
12-month trend
B07XNYCYJN
GDMINLO Soft Tape Measure Retractable Measuring for Body Fabric Sewing Tailor Cloth Knitting Craft Weight Loss Measurements Retractable Black Double Scales Rulers 1 Pack
5K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
B082W886W9
RENPHO Smart Body Measuring Tape, Bluetooth App, 60in, for Weight Loss | For Weight Loss & Fitness, Tracks Waist, Hip, Bust, Arms, Retractable, Multi-Metric Tracking, Gym Accessories, Workout Gifts
5K
▲ 0.0%vs. prior month
$134.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Tape Measure Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
iBayam is the best-performing body tape measure brand in July 2026, moving 24,000 units across 2 ASINs for 34.3% of Top 10 volume. GDMINLO follows with 20,000 units (28.6%), ahead of PERFECT MEASURING TAPE on 9,000 units (12.9%).
With 7 brands splitting the Top 10 and 75.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.64 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
iBayam
2 ASINs in Top 10
34.3%
Units
24K
Revenue
$91.9K
Avg. price
$3.64
B07WG5B464
$3.99·★4.8·52.7K revsiBayam 2 Pack Tape Measure Measuring Tape for Body Fabric Sewing 60"/150cm | Soft Pink & Retractable Black Double Scales Ruler, Vinyl Measuring Tape for Tailor Home Craft Body Weight Loss Cloth Knitting
Units sold20KB0BGHCTL45
$3.29·★4.7·2.8K revsiBayam iBayam Soft Tape Measure 60" Double Scale Body & Sewing Tape, 2-Pack | Flexible, Dual inch/cm Scale, Tailor Vinyl Ruler for Fabric Cloth Fitness Weight Loss Medical Body Measurement
Units sold4K
GDMINLO
3 ASINs in Top 10
28.6%
Units
20K
Revenue
$76.9K
Avg. price
$3.89
B07MT89MCW
$3.69·★4.8·67.2K revsGDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement, Has Centimetre Scale on Reverse Side 60-inch（White）
Units sold10KB07XNYCYJN
$3.99·★4.4·12.5K revsGDMINLO Soft Tape Measure Retractable Measuring for Body Fabric Sewing Tailor Cloth Knitting Craft Weight Loss Measurements Retractable Black Double Scales Rulers 1 Pack
Units sold5KB09WHSCYCF
$3.99·★4.7·3.1K revsGDMINLO 3 Pack Tape Measure Measuring Tape for Body Fabric Sewing Tailor Cloth Knitting Craft Weight Loss Measurements Retractable 60-inch 1.5 Meter, Small Push ButtonDouble Scales Rulers
Units sold5K
PERFECT MEASURING TAPE
1 ASIN in Top 10
12.9%
Units
9K
Revenue
$80.9K
Avg. price
$8.99
B00DEGIVVW
$8.99·★4.4·9.2K revsPERFECT MEASURING TAPE Perfect Measuring Tape - The Original Body Tape Measure, White, 80 Inch | Automatic Telescopic Tape Measure, Retractable Measuring Tape for Body, Waist, Hip, Bust, Arms and More
Units sold9K
Trending Body Tape Measure Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F8Z8LTQ2 booked 6K units at $12.99, with ▲ 500.0% MoM change. On the growth side, B0FCY6F9CT leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B085XP7GPH close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F8Z8LTQ2
Measuring Tape for Body Measurements, Soft Tape Measure Double Scale, Has 150 Centimetre Scale on Reverse and Front 60 Inch
Price
$12.99
Rating
4.5
Reviews
243
Latest month sales
B0FCY6F9CT
Body Measuring Tape, Bluetooth Digital Tape Measure with LED, USB-C | Syncs to app via Bluetooth, one-hand retractable with locking hook, tracks waist, arm, hip & leg, unlimited user profiles
Price
$19.99
Rating
4.4
Reviews
301
Latest month sales
B085XP7GPH
2PCS Tape Measure Body Measuring Tape 60inch (150cm), Retractable Measuring Tape for Body Measurement & Weight Loss, Accurate Body Tape Measure for Fitness, Tailor, Sewing, Handcrafts, Clothes
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.5
Reviews
6.3K
Latest month sales
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