Bo Peep Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bo Peep sales on Amazon US totaled 44,350 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $1,295,532 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.9% of unit volume and 84.9% of revenue, while a typical listing is priced at $23.53. The keyword itself pulled 3,726 Amazon queries over the same period (▼ 57.2% MoM).
Zooming out to the 12-month window ending July 2026, the bo peep Top 50 moved 431,200 units and $13,095,577 in cumulative sales — an average of 35,933 units and $1,091,298 per month. Monthly throughput topped out at 72,450 units in December 2025 and dipped to 13,750 in May 2026, leaving the latest reading 108.7% higher than August 2025.
Bo Peep Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.4K
▼ 14.1% MoM
Monthly Revenue 2026/07
$1.3M
▼ 19.4% MoM
Top 10 Market Share 2026/07
78.9%
Bo Peep Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bo peep listing on Amazon US in July 2026 is ASIN B07QTZ8238 (Brand: Disney Store), which sold 10,000 units at $39.88 apiece — equal to 22.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $1,099,820 in July 2026 — 78.9% of unit volume and 84.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bo Peep' on Amazon
July 2026
Is 78.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0FJZQYSWJ
Fisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
6K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B07PN7FP76
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
5K
▼ 50.0%vs. prior month
$199.5K
latest month
12-month trend
B08KXTWZH9
Disney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
3K
▲ 50.0%vs. prior month
$119.9K
latest month
12-month trend
B07QV1M3S2
Disney Store Official Bullseye Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
2K
▼ 66.7%vs. prior month
$79.9K
latest month
12-month trend
B08GHF97CN
Retro Slinky Dog Pull Toy, Original Walking Spring Toy, Vintage Classic Stretch Toy for Toddlers, Preschool Kids Ages 18 Months and Up by Just Play
2K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bo Peep Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney Store is the best-performing bo peep brand in July 2026, moving 20,000 units across 4 ASINs for 57.1% of Top 10 volume. Fisher-Price follows with 6,000 units (17.1%), ahead of Slinky on 2,000 units (5.7%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $39.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney Store
4 ASINs in Top 10
57.1%
Units
20K
Revenue
$798K
Avg. price
$39.92
B07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5KB08KXTWZH9
$39.95·★4.7·49.4K revsDisney Store Official Zurg Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold3KB07QV1M3S2
$39.95·★4.7·49.4K revsDisney Store Official Bullseye Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold2K
Fisher-Price
1 ASIN in Top 10
17.1%
Units
6K
Revenue
$77.5K
Avg. price
$13.97
B0FJZQYSWJ
$13.97·★4.9·642 revsFisher-Price Little People Disney Pixar Toy Story Figure Pack | 4 Movie Characters, Pretend Play, Toddlers & Preschool Kids Ages 18+ Months
Units sold6K
Slinky
1 ASIN in Top 10
5.7%
Units
2K
Revenue
$44K
Avg. price
$21.99
B08GHF97CN
$21.99·★4.8·3.5K revsRetro Slinky Dog Pull Toy, Original Walking Spring Toy, Vintage Classic Stretch Toy for Toddlers, Preschool Kids Ages 18 Months and Up by Just Play
Units sold2K
Trending Bo Peep Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07NQ8WTJ3 booked 1K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0BFPW94WY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DRW5H8WV close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NQ8WTJ3
Tara Toys Disney Pixar Toy Story Creativity Set – Art Activity Kit with Stickers, Coloring Sheets, Markers & More – Fun Travel Set for Kids, Party Favor & Gift for Ages 3+
Price
$14.99
Rating
4.5
Reviews
10.8K
Latest month sales
B0BFPW94WY
Piggy Bank, Cute Plastic Coin Bank for Boys and Girls, Unbreakable Pig Money Bank for Kids Gift (Pink)
Price
$17.98
Rating
4.8
Reviews
1.5K
Latest month sales
B0DRW5H8WV
LEGO Disney and Pixar’s Toy Story Celebration Train & RC Car Toddler Toy - Sensory and Pretend Play Building Set for Preschool Boys and Girls, Ages 4+ - Disney Gift Idea for Birthdays - 43264
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.9
Reviews
425
Latest month sales
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