Bluey Party Favors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey Party Favors sales on Amazon US totaled 151,700 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $1,587,253 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.6% of unit volume and 52.6% of revenue, while a typical listing is priced at $14.63. The keyword itself pulled 21,440 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the bluey party favors Top 50 moved 2,390,000 units and $25,108,604 in cumulative sales — an average of 199,167 units and $2,092,384 per month. Monthly throughput topped out at 301,700 units in December 2025 and dipped to 115,000 in May 2026, leaving the latest reading 18.6% lower than August 2025.
Bluey Party Favors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
151.7K
▼ 11.9% MoM
Monthly Revenue 2026/07
$1.6M
▼ 10.1% MoM
Top 10 Market Share 2026/07
64.6%
Bluey Party Favors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey party favors listing on Amazon US in July 2026 is ASIN B06XGNL1RX (Brand: Ring Pop), which sold 30,000 units at $8.54 apiece — equal to 19.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $834,230 in July 2026 — 64.6% of unit volume and 52.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey Party Favors' on Amazon
July 2026
Is 64.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B087N9N6HH
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▲ 25.0%vs. prior month
$165.1K
latest month
12-month trend
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B0BLVJV2YG
LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
10K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0BZTM3LWD
Bluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
7K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bluey Party Favors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring Pop is the best-performing bluey party favors brand in July 2026, moving 30,000 units across 1 ASIN for 30.6% of Top 10 volume. Play-Doh follows with 10,000 units (10.2%), ahead of Horizon Group USA on 10,000 units (10.2%).
Volume is spread across 10 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring Pop
1 ASIN in Top 10
30.6%
Units
30K
Revenue
$116.1K
Avg. price
$8.54
B06XGNL1RX
$8.54·★4.8·88.7K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30K
Play-Doh
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$165.1K
Avg. price
$16.99
B087N9N6HH
$16.99·★4.9·17.4K revsPlay Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10K
Horizon Group USA
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$40.9K
Avg. price
$6.49
B09PGVGCH5
$6.49·★4.7·13.4K revsHorizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
Units sold10K
Trending Bluey Party Favors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B083XNCRS3 booked 5K units at $12.55, with ▲ 25.0% MoM change. On the growth side, B0GHB4Z9TR leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0CPMD6RPJ close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Price
$12.55
Rating
4.8
Reviews
24.9K
Latest month sales
B0GHB4Z9TR
Play-Doh 50-Pack Refill Color Sticks, Bulk Prizes & Favors, Assorted Colors, 1 Ounce Each, Individually Wrapped
Price
$14.99
Rating
5.0
Reviews
56
Latest month sales
B0CPMD6RPJ
Bluey Super Fan Figurines Set, 12-Character Figure Pack | 9 fully articulated mini figures incl. Bluey, Bingo, Joff & Pom Pom; toddler figurine toys ages 3+
Unlock to view ASIN details and product titles
Price
$46.83
Rating
4.8
Reviews
24.9K
Latest month sales
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