Bluey Party Favors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey Party Favors sales on Amazon US totaled 201,100 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $1,989,259 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 60.3% of revenue, while a typical listing is priced at $14.74. The keyword itself pulled 21,440 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the bluey party favors Top 50 moved 2,982,900 units and $30,284,293 in cumulative sales — an average of 248,575 units and $2,523,691 per month. Monthly throughput topped out at 406,300 units in December 2025 and dipped to 135,700 in May 2026, leaving the latest reading 25.3% lower than August 2025.
Bluey Party Favors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.1K
▼ 1.6% MoM
Monthly Revenue 2026/07
$2M
▼ 3.6% MoM
Top 10 Market Share 2026/07
71.1%
Bluey Party Favors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey party favors listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.29 apiece — equal to 24.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 143,000 units and $1,199,230 in July 2026 — 71.1% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey Party Favors' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B087N9N6HH
Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
10K
▲ 25.0%vs. prior month
$165.1K
latest month
12-month trend
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B0BLVJV2YG
LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
10K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
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Best Bluey Party Favors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing bluey party favors brand in July 2026, moving 60,000 units across 2 ASINs for 42.0% of Top 10 volume. Ring Pop follows with 30,000 units (21.0%), ahead of Horizon Group USA on 10,000 units (7.0%).
With 9 brands splitting the Top 10 and 69.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $10.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
2 ASINs in Top 10
42.0%
Units
60K
Revenue
$564.6K
Avg. price
$10.64
B00JM5GW10
$4.29·★4.7·69K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50KB087N9N6HH
$16.99·★4.9·17.4K revsPlay Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors, Kids Arts & Crafts, Preschool Toys, Ages 2+ (Amazon Exclusive)
Units sold10K
Ring Pop
1 ASIN in Top 10
21.0%
Units
30K
Revenue
$116.1K
Avg. price
$8.54
B06XGNL1RX
$8.54·★4.8·88.6K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30K
Horizon Group USA
1 ASIN in Top 10
7.0%
Units
10K
Revenue
$40.9K
Avg. price
$5.99
B09PGVGCH5
$5.99·★4.7·13.3K revsHorizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
Units sold10K
Trending Bluey Party Favors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CL4SCVKX booked 5K units at $9.98, with ▲ 0.0% MoM change. On the growth side, B00JM5GW10 leads positive momentum with ▲ 66.7% MoM growth on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL4SCVKX
Thremhoo 32PCS Fidget Spinner Soccer Balls Party Favors for Kids 4-8 8-12 | Goodie Treat Bag Stuffers Classroom Treasure Toys Carnival Prize Bulk Pinata Filler Birthday Trinket Back to School Gifts
Price
$9.98
Rating
4.6
Reviews
843
Latest month sales
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Price
$12.55
Rating
4.8
Reviews
24.9K
Latest month sales
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$4.29
Rating
4.7
Reviews
69K
Latest month sales
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