Bluey Cake Topper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey Cake Topper sales on Amazon US totaled 41,000 units in July 2026 (▲ 2.4% vs. the prior month), generating an estimated $474,841 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 49.2% of revenue, while a typical listing is priced at $12.94. The keyword itself pulled 14,863 Amazon queries over the same period (▼ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the bluey cake topper Top 50 moved 500,300 units and $6,114,550 in cumulative sales — an average of 41,692 units and $509,546 per month. Monthly throughput topped out at 60,400 units in December 2025 and dipped to 22,450 in May 2026, leaving the latest reading 2.4% higher than August 2025.
Bluey Cake Topper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41K
▲ 2.4% MoM
Monthly Revenue 2026/07
$474.8K
▲ 3.7% MoM
Top 10 Market Share 2026/07
61.0%
Bluey Cake Topper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey cake topper listing on Amazon US in July 2026 is ASIN B0BZTM3LWD (Brand: Betty Crocker), which sold 7,000 units at $4.97 apiece — equal to 17.1% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $233,650 in July 2026 — 61.0% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey Cake Topper' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BZTM3LWD
Bluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
7K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
5K
▲ 25.0%vs. prior month
$62.3K
latest month
12-month trend
B0963KJCWR
PHD CAKE 24-Count Rainbow Spiral Birthday Candles with Holders, Party Candles, Cake Candles
3K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B0BY2Y2872
Toyland Pack Of 2-32 Inch Bluey Balloons - 1 x Bluey & 1 x Bingo Shaped Character Balloons
2K
▲ 0.0%vs. prior month
$32K
latest month
12-month trend
B0CC2BS6CL
DecoPac Bluey So Much Fun Rings, 24 Cupcake Decorations Featuring Bluey, Bingo, Bandit, and Chilli, 3D Food Safe Cake Toppers – 24 Pack
2K
▲ 0.0%vs. prior month
$27.8K
latest month
12-month trend
B0CZ7JBF1J
Bluey Goodie Bags for Party Favors 16-Pack, Bluey Birthday Decorations | Officially Licensed Bluey Party Decorations
2K
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
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Best Bluey Cake Topper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bluey is the best-performing bluey cake topper brand in July 2026, moving 8,000 units across 3 ASINs for 32.0% of Top 10 volume. Betty Crocker follows with 7,000 units (28.0%), ahead of PHD CAKE on 4,000 units (16.0%).
With 6 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $14.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bluey
3 ASINs in Top 10
32.0%
Units
8K
Revenue
$106.1K
Avg. price
$14.21
B083XNCRS3
$12.55·★4.8·24.9K revsBluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Units sold5KB0CC2BS6CL
$14.09·★4.8·2.2K revsDecoPac Bluey So Much Fun Rings, 24 Cupcake Decorations Featuring Bluey, Bingo, Bandit, and Chilli, 3D Food Safe Cake Toppers – 24 Pack
Units sold2KB0BZZZLN8K
$15.99·★4.8·1.6K revsBluey Wooden Tea Party Set, 18-Piece Toy Tea Set for Toddlers | Includes tray, teapot, cups & more for pretend play; durable wooden Bluey toy for kids ages 3+
Units sold1K
Betty Crocker
1 ASIN in Top 10
28.0%
Units
7K
Revenue
$34.8K
Avg. price
$4.97
B0BZTM3LWD
$4.97·★4.8·5.1K revsBluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
Units sold7K
PHD CAKE
2 ASINs in Top 10
16.0%
Units
4K
Revenue
$24K
Avg. price
$5.99
B0963KJCWR
$5.99·★4.7·817 revsPHD CAKE 24-Count Rainbow Spiral Birthday Candles with Holders, Party Candles, Cake Candles
Units sold3KB098BFTC6W
$5.99·★4.8·6.7K revsPHD CAKE Blue Long Thin Metallic Birthday Candles, Cake Candles, Birthday Parties, Wedding Decorations, Party Candles
Units sold1K
Trending Bluey Cake Topper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08VH3BQK1 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FNVPZCXR close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VH3BQK1
Blue and Orange Sprinkles for Cake Decorating, Orange Sprinkles for Cupcakes, Edible Cake Decorations for Cakes, Ice Cream and Desserts Toppings, Football Sprinkle Edible, Baseball Sprinkle
Price
$10.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0FNVPZCXR
Blue 1st Birthday Candle Dog and Cat Paw Number 1 Candles Birthday Cake Topper Cupcake Decorations for Boy and Dogs Party Decor Anniversary Celebrations Supplies
Price
$5.95
Rating
4.7
Reviews
82
Latest month sales
B0G2QWT1QB
32 Pcs Rainbow Cake Topper with Flower Star Cupcake Toppers Pastel Balls Cake Topper, Boho Groovy Cake Decorations for Birthday Wedding Party
Unlock to view ASIN details and product titles
Price
$9.99
Rating
5.0
Reviews
42
Latest month sales
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