Bluey Birthday Decorations Girl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey Birthday Decorations Girl sales on Amazon US totaled 65,300 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $779,887 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 50.0% of revenue, while a typical listing is priced at $13.46. The keyword itself pulled 25,590 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the bluey birthday decorations girl Top 50 moved 806,700 units and $9,360,070 in cumulative sales — an average of 67,225 units and $780,006 per month. Monthly throughput topped out at 84,450 units in December 2025 and dipped to 40,600 in May 2026, leaving the latest reading 6.8% lower than August 2025.
Bluey Birthday Decorations Girl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.3K
▼ 0.2% MoM
Monthly Revenue 2026/07
$779.9K
▼ 1.2% MoM
Top 10 Market Share 2026/07
58.2%
Bluey Birthday Decorations Girl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey birthday decorations girl listing on Amazon US in July 2026 is ASIN B0BYD5TDVP (Brand: GREATRIL), which sold 8,000 units at $12.67 apiece — equal to 12.3% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $389,580 in July 2026 — 58.2% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey Birthday Decorations Girl' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BYD5TDVP
Iridescent Party Streamers Backdrop - GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Euphoria/ERAS Party Theme Decorations 3.2ft x 6.5ft 2 PCS | GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Eras Birthday Party Theme Decorations
8K
▲ 0.0%vs. prior month
$105.5K
latest month
12-month trend
B0BZTM3LWD
Bluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
7K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
5K
▲ 25.0%vs. prior month
$62.3K
latest month
12-month trend
B0DLNL2DT4
2 Pack Backdrop Curtains, 3.28 Feet x 7.05 Feet Sky Blue Foil Tinsel, Metallic Fringe Curtains Foil Tinsel Party Streamer, Party Backdrop Happy Birthday Party Supplies
4K
▼ 33.3%vs. prior month
$23.9K
latest month
12-month trend
B0BWR9FQYX
2 Pack Party Decorations Blue Streamers Fringe Backdrop Ocean Themed Decorations Foil Curtain Backdrop Blue Birthday Baby Shower Bachelorette Christmas Party Decor Supplies
4K
▲ 33.3%vs. prior month
$22.8K
latest month
12-month trend
B0BSJQGJS4
BLUEY Dance Mode Bubble Machine and Toy Microphone | Bluey Toy for Baby, Toddlers and Kids | Includes Bubble Solution
2K
▲ 0.0%vs. prior month
$21.5K
latest month
12-month trend
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Best Bluey Birthday Decorations Girl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GREATRIL is the best-performing bluey birthday decorations girl brand in July 2026, moving 8,000 units across 1 ASIN for 21.1% of Top 10 volume. Betty Crocker follows with 7,000 units (18.4%), ahead of Bluey on 7,000 units (18.4%).
Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.97 to $13.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GREATRIL
1 ASIN in Top 10
21.1%
Units
8K
Revenue
$105.5K
Avg. price
$12.67
B0BYD5TDVP
$12.67·★4.6·9.5K revsIridescent Party Streamers Backdrop - GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Euphoria/ERAS Party Theme Decorations 3.2ft x 6.5ft 2 PCS | GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Eras Birthday Party Theme Decorations
Units sold8K
Betty Crocker
1 ASIN in Top 10
18.4%
Units
7K
Revenue
$34.8K
Avg. price
$4.97
B0BZTM3LWD
$4.97·★4.8·5.1K revsBluey Fruit Flavored Snacks, 17.6 oz, 22 Pouches | Gluten Free, Fat Free, 80 Calories Per Serving, No Colors From Artificial Sources, Excellent Source Of Vitamin C
Units sold7K
Bluey
2 ASINs in Top 10
18.4%
Units
7K
Revenue
$90.1K
Avg. price
$13.52
B083XNCRS3
$12.55·★4.8·24.9K revsBluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Units sold5KB0CC2BS6CL
$14.49·★4.8·2.2K revsDecoPac Bluey So Much Fun Rings, 24 Cupcake Decorations Featuring Bluey, Bingo, Bandit, and Chilli, 3D Food Safe Cake Toppers – 24 Pack
Units sold2K
Trending Bluey Birthday Decorations Girl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09PGV61BW leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BWR9FQYX close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PGV61BW
Bluey Window Art Suncatchers Kit for Kids to Paint, Great at-Home Craft Activity or Birthday Party Idea, Toys for Ages 3, 4, 5, 6 | DIY Arts and Crafts Activity, Paint, Color, and Decorate Suncatchers and Window Clings for Kids and Toddlers, 18 Projects
Price
$14.99
Rating
4.7
Reviews
1.9K
Latest month sales
B0BWR9FQYX
2 Pack Party Decorations Blue Streamers Fringe Backdrop Ocean Themed Decorations Foil Curtain Backdrop Blue Birthday Baby Shower Bachelorette Christmas Party Decor Supplies
Price
$5.97
Rating
4.4
Reviews
11.9K
Latest month sales
B0DBQRNQM3
MTLEE Dog Paw Birthday Candle Cake Topper Party Decoration,Blue,2 | Dog Cartoon Theme, Paw Cupcake Topper, Birthday Cake Decorations, Boy and Girl Birthday Decoration
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.8
Reviews
312
Latest month sales
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