Bluetooth Sleep Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluetooth Sleep Mask sales on Amazon US totaled 160,950 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $3,491,126 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.6% of unit volume and 82.6% of revenue, while a typical listing is priced at $39.13. The keyword itself pulled 18,091 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the bluetooth sleep mask Top 50 moved 1,617,000 units and $35,653,115 in cumulative sales — an average of 134,750 units and $2,971,093 per month. Monthly throughput topped out at 241,300 units in December 2025 and dipped to 93,900 in May 2026, leaving the latest reading 57.8% higher than August 2025.
Bluetooth Sleep Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
160.9K
▼ 14.2% MoM
Monthly Revenue 2026/07
$3.5M
▼ 20.5% MoM
Top 10 Market Share 2026/07
87.6%
Bluetooth Sleep Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluetooth sleep mask listing on Amazon US in July 2026 is ASIN B07KC5DWCC (Brand: MZOO), which sold 50,000 units at $16.99 apiece — equal to 31.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 141,000 units and $2,884,860 in July 2026 — 87.6% of unit volume and 82.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluetooth Sleep Mask' on Amazon
July 2026
Is 87.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B09CZ68WV3
MyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
40K
▼ 20.0%vs. prior month
$385.2K
latest month
12-month trend
B09H7FZ5JM
LitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping | Light Blocking 3D Contoured Sleeping Mask, Soft Breathable Sleep Eye Mask with Adjustable Elastic Strap for Travel, Black
10K
▲ 0.0%vs. prior month
$146.5K
latest month
12-month trend
B0FSQVBQDC
Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials, Black
10K
▲ 0.0%vs. prior month
$95.3K
latest month
12-month trend
B07PRG2CQY
Manta Original Sleep Mask - Maximum Blackout Sleep Mask for Deep Sleep, Adjustable with Detachable Eye Cups, Zero Eye Pressure for Back & Belly Sleepers, Ideal for Travel, Shift Work & Daytime Sleep
9K
▼ 10.0%vs. prior month
$351K
latest month
12-month trend
B07T6FNLQV
LC-dolida Sleep Headphones, 3D Sleep Mask Bluetooth Wireless Music Eye Mask, Sleeping Headphones for Side Sleepers Sleep Mask with Bluetooth Headphones Ultra-Thin Stereo Speakers Perfect for Sleeping
6K
▲ 0.0%vs. prior month
$156.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bluetooth Sleep Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MZOO is the best-performing bluetooth sleep mask brand in July 2026, moving 50,000 units across 1 ASIN for 35.5% of Top 10 volume. myhalos follows with 40,000 units (28.4%), ahead of LitBear on 10,000 units (7.1%).
With 10 brands splitting the Top 10 and 70.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MZOO
1 ASIN in Top 10
35.5%
Units
50K
Revenue
$761K
Avg. price
$16.99
B07KC5DWCC
$16.99·★4.6·100.9K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
myhalos
1 ASIN in Top 10
28.4%
Units
40K
Revenue
$385.2K
Avg. price
$9.99
B09CZ68WV3
$9.99·★4.6·22K revsMyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
Units sold40K
LitBear
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$146.5K
Avg. price
$13.59
B09H7FZ5JM
$13.59·★4.7·16.8K revsLitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping | Light Blocking 3D Contoured Sleeping Mask, Soft Breathable Sleep Eye Mask with Adjustable Elastic Strap for Travel, Black
Units sold10K
Trending Bluetooth Sleep Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GWR31JF3 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09K4WZGVD close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GWR31JF3
Sleep Headphones Bluetooth 6.0 Headband for Side Sleeper (Black) | 200mah cell for 20hr playback, 3mm ultra-thin speaker & mic, HD stereo, removable and washable, 2-in-1 sport & sleep headband
Price
$9.98
Rating
4.1
Reviews
325
Latest month sales
B09K4WZGVD
MUSICOZY Sleep Headphones Bluetooth Headband Headphones for Side Sleepers | Sleeping Headbands Wireless Sports Earphones Sweat Resistant Earbuds for Workout Running Cool Gadgets Unique Gifts for Women
Price
$15.19
Rating
4.2
Reviews
26.3K
Latest month sales
B0CL98YH7H
Sleep Mask Bluetooth 5.4 Headphones Soft Wireless Headband Eye Mask Blackout with Microphone (Pink)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.1
Reviews
984
Latest month sales
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