Bluetooth Mouse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Logitech is the best-performing bluetooth mouse brand in July 2026, moving 58,000 units across 6 ASINs for 59.2% of Top 10 volume. Logitech G follows with 10,000 units (10.2%), ahead of Afaartcci on 10,000 units (10.2%).

With 5 brands splitting the Top 10 and 79.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $43.66, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09J1TB35S booked 8K units at $57.99, with ▼ 11.1% MoM change. On the growth side, B0G7D8DY91 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0GSHRCS7L close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.