Bluetooth Headset Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluetooth Headset sales on Amazon US totaled 116,550 units in July 2026 (▼ 24.8% vs. the prior month), generating an estimated $10,944,191 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 71.3% of revenue, while a typical listing is priced at $97.06. The keyword itself pulled 64,431 Amazon queries over the same period (▲ 25.9% MoM).
Zooming out to the 12-month window ending July 2026, the bluetooth headset Top 50 moved 1,458,050 units and $142,380,195 in cumulative sales — an average of 121,504 units and $11,865,016 per month. Monthly throughput topped out at 154,900 units in June 2026 and dipped to 74,700 in May 2026, leaving the latest reading 15.8% lower than August 2025.
Bluetooth Headset Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.5K
▼ 24.8% MoM
Monthly Revenue 2026/07
$10.9M
▼ 27.0% MoM
Top 10 Market Share 2026/07
63.5%
Bluetooth Headset Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluetooth headset listing on Amazon US in July 2026 is ASIN B0C3HCD34R (Brand: Soundcore), which sold 10,000 units at $44.99 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $7,802,380 in July 2026 — 63.5% of unit volume and 71.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluetooth Headset' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C3HCD34R
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$415K
latest month
12-month trend
B0D2HKCMBP
SHOKZ OpenRun Pro 2 Bone Conduction Bluetooth Sport Headphones, Black | Bundle with Reflective Strip；DualPitch premium sound；Open ear awareness; Smart Mic; IP55; 12H battery; Running/Cycling/Hiking
10K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DGHMNQ5Z
Apple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
10K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0CZPLV566
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Matte Black
8K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B0BS1QCFHX
Sony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
7K
▼ 30.0%vs. prior month
$552K
latest month
12-month trend
B0BS1PRC4L
Sony WH-CH520 Wireless On-Ear Bluetooth Headphones with Microphone, Black | Comfortable Lightweight Design, Up to 50 Hrs Battery with Quick Charging, Multipoint Connection, Clear Calls, Swivel design
7K
▼ 30.0%vs. prior month
$238.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bluetooth Headset Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sony is the best-performing bluetooth headset brand in July 2026, moving 14,000 units across 2 ASINs for 18.9% of Top 10 volume. Beats follows with 12,000 units (16.2%), ahead of Soundcore on 10,000 units (13.5%).
Volume is spread across 8 brands, with the top three holding 48.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $44.99 to $149.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sony
2 ASINs in Top 10
18.9%
Units
14K
Revenue
$790.7K
Avg. price
$67.47
B0BS1QCFHX
$98.00·★4.3·16.5K revsSony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
Units sold7KB0BS1PRC4L
$36.95·★4.4·34.6K revsSony WH-CH520 Wireless On-Ear Bluetooth Headphones with Microphone, Black | Comfortable Lightweight Design, Up to 50 Hrs Battery with Quick Charging, Multipoint Connection, Clear Calls, Swivel design
Units sold7K
Beats
2 ASINs in Top 10
16.2%
Units
12K
Revenue
$2M
Avg. price
$149.95
B0CZPLV566
$129.95·★4.6·28.6K revsBeats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Matte Black
Units sold8KB0C8PR4W22
$169.95·★4.5·29.1K revsBeats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, Great for Travel & Commuting, USB-C Lossless Audio, Apple & Android Compatible -Black | Over-ear audio with active noise canceling, 40-hour battery life and Bluetooth connectivity
Units sold4K
Soundcore
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$415K
Avg. price
$44.99
B0C3HCD34R
$44.99·★4.5·72.3K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10K
Trending Bluetooth Headset Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FV364FQ2 booked 6K units at $23.98, with ▲ 50.0% MoM change. On the growth side, B07DFQWGYB leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0FNMXWP4N close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FV364FQ2
Bluetooth Headset with 72-Hour Talk Time & 500mAh Charging Case, Bluetooth V5.3 Headset with Noise Cancelling Mic – Wireless Earpiece Hands-Free Headphones for Office Trucker Driving Business,Black
Price
$23.98
Rating
4.2
Reviews
3.4K
Latest month sales
B07DFQWGYB
Plantronics - Voyager 5200 UC (Poly) - Bluetooth Single-Ear (Monaural) Headset - USB-A Compatible to connect to your PC and/or Mac - Works with Teams, Zoom & more - Noise Canceling
Price
$124.95
Rating
4.1
Reviews
5.3K
Latest month sales
B0FNMXWP4N
New Bee Bluetooth Headset V5.1 72H Talk Time Dual Mic with Mute Button for Business, Wireless Hand-Free Bluetooth Earpiece with 500mAh Charging Case for Cell Phone Calls Trucker Driver Laptop
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.2
Reviews
3.5K
Latest month sales
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