Blue Tissue Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Tissue Paper sales on Amazon US totaled 33,350 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $275,988 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 68.9% of revenue, while a typical listing is priced at $7.95. The keyword itself pulled 16,163 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the blue tissue paper Top 50 moved 468,100 units and $3,897,371 in cumulative sales — an average of 39,008 units and $324,781 per month. Monthly throughput topped out at 67,650 units in December 2025 and dipped to 24,600 in January 2026, leaving the latest reading 1.1% higher than August 2025.
Blue Tissue Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.4K
▼ 16.2% MoM
Monthly Revenue 2026/07
$276K
▼ 16.5% MoM
Top 10 Market Share 2026/07
68.1%
Blue Tissue Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue tissue paper listing on Amazon US in July 2026 is ASIN B0D9S6GQKB (Brand: TUXIYA), which sold 6,000 units at $9.99 apiece — equal to 18.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,700 units and $190,113 in July 2026 — 68.1% of unit volume and 68.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Tissue Paper' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9S6GQKB
TUXIYA 200 Sheets Tissue Paper,20-Color 14"X20" Tissue Paper for Gift Bags | Gift Tissue Paper Bulk for Crafts，Birthday Party,Flower Decoration,Colored Tissue Paper Bulk for Packaging
6K
▼ 25.0%vs. prior month
$59K
latest month
12-month trend
B088R2KHZZ
3 Otters Tissue Paper 150 Sheets, 14 X 20 inch 30 Colors for Gift Bags | 14 GSM Soft Paper, 6 Shiny Designs, Gift Bags Filler, Party Decorations and Art Projects
4K
▼ 20.0%vs. prior month
$31.3K
latest month
12-month trend
B0C1GFBYZH
SHINDEL 330 Sheets Tissue Paper Bulk, 14X10 inch Colored Wrapping Paper | Tissue Paper for Gift Bags DIY Crafts Birthday, Classrooms Wedding Holidays Decor 20 Colors
4K
▲ 100.0%vs. prior month
$35K
latest month
12-month trend
B0868M9MFP
Simetufy 360 Sheets 36 Colors Crafts Tissue Paper for Gift Bags 11.5X8 Inch | Acid Free Tissue Paper Bulk for Gift Bags Crafts DIY Small Gift Wrapping Wedding Birthday Party Favors Decorative Floral
2K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0DM6DJL68
Beautiful Gift Bags Set of 4 with Handles, Tissue Paper, Stickers & Cards | Reusable 9" Medium Sized Bags for Women - Gift Wrap for Kids Birthday Presents, Weddings, Christmas & Any Other Occasion
2K
▼ 33.3%vs. prior month
$19.7K
latest month
12-month trend
B0CNV82HHW
Simetufy 115 Sheets White Tissue Paper for Gift Bags Packaging 14 x 20 Inch | Gift Tissue Paper Bulk for Packaging, Gift Wrapping, Crafts, Holiday, Birthday, Christmas, Party Decor
1K
▼ 50.0%vs. prior month
$6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blue Tissue Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TUXIYA is the best-performing blue tissue paper brand in July 2026, moving 6,000 units across 1 ASIN for 26.4% of Top 10 volume. 3 otters follows with 4,000 units (17.6%), ahead of Shindel on 4,000 units (17.6%).
With 9 brands splitting the Top 10 and 61.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TUXIYA
1 ASIN in Top 10
26.4%
Units
6K
Revenue
$59K
Avg. price
$9.99
B0D9S6GQKB
$9.99·★4.8·1K revsTUXIYA 200 Sheets Tissue Paper,20-Color 14"X20" Tissue Paper for Gift Bags | Gift Tissue Paper Bulk for Crafts，Birthday Party,Flower Decoration,Colored Tissue Paper Bulk for Packaging
Units sold6K
3 otters
1 ASIN in Top 10
17.6%
Units
4K
Revenue
$31.3K
Avg. price
$7.99
B088R2KHZZ
$7.99·★4.8·2.6K revs3 Otters Tissue Paper 150 Sheets, 14 X 20 inch 30 Colors for Gift Bags | 14 GSM Soft Paper, 6 Shiny Designs, Gift Bags Filler, Party Decorations and Art Projects
Units sold4K
Shindel
1 ASIN in Top 10
17.6%
Units
4K
Revenue
$35K
Avg. price
$8.99
B0C1GFBYZH
$8.99·★4.4·1.6K revsSHINDEL 330 Sheets Tissue Paper Bulk, 14X10 inch Colored Wrapping Paper | Tissue Paper for Gift Bags DIY Crafts Birthday, Classrooms Wedding Holidays Decor 20 Colors
Units sold4K
Trending Blue Tissue Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DX1NPX7H booked 1K units at $6.99, with ▲ 42.9% MoM change. On the growth side, B0DBL2B66G leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0C1GFBYZH close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DX1NPX7H
120 Sheets 14 x 20 Inch Baby Blue Tissue Paper for Gift Bag | Light Blue Bulk Gift Wrap Tissue for Birthday, Baby Shower, Wedding, Holidays & DIY Crafts Decorations
Price
$6.99
Rating
4.8
Reviews
1.2K
Latest month sales
B0DBL2B66G
MUNILAIL 100 Sheets Gingham Tissue Paper 14 x 20 Inches Light Blue and White Checkered Tissue Paper for Gift Bags Bulk Wrapping Papers Gift Papers Tissue for Birthday Gift Packing Crafts
Price
$8.54
Rating
4.6
Reviews
158
Latest month sales
B0C1GFBYZH
SHINDEL 330 Sheets Tissue Paper Bulk, 14X10 inch Colored Wrapping Paper | Tissue Paper for Gift Bags DIY Crafts Birthday, Classrooms Wedding Holidays Decor 20 Colors
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
1.6K
Latest month sales
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