Blue Swimsuit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Swimsuit sales on Amazon US totaled 10,650 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $371,005 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.1% of unit volume and 44.7% of revenue, while a typical listing is priced at $32.67. The keyword itself pulled 4,343 Amazon queries over the same period (▼ 72.6% MoM).
Zooming out to the 12-month window ending July 2026, the blue swimsuit Top 50 moved 49,950 units and $1,668,538 in cumulative sales — an average of 4,163 units and $139,045 per month. Monthly throughput topped out at 10,650 units in July 2026 and dipped to 1,400 in October 2025, leaving the latest reading 144.8% higher than August 2025.
Blue Swimsuit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.7K
▲ 1.4% MoM
Monthly Revenue 2026/07
$371K
▼ 1.6% MoM
Top 10 Market Share 2026/07
44.1%
Blue Swimsuit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue swimsuit listing on Amazon US in July 2026 is ASIN B09NVQ2CFC (Brand: Holipick), which sold 800 units at $38.99 apiece — equal to 7.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,700 units and $165,820 in July 2026 — 44.1% of unit volume and 44.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Swimsuit' on Amazon
July 2026
Is 44.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NVQ2CFC
Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit | V-Neck Twist Front, Low-Back Design, Adjustable Straps, Removable Pads, Full Coverage, Long-Torso Fit, Beach and Pool Days
800
▲ 0.0%vs. prior month
$31.5K
latest month
12-month trend
B09NVPQKKD
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
600
▲ 20.0%vs. prior month
$23.6K
latest month
12-month trend
B0BL77SSTT
BMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits
600
▼ 14.3%vs. prior month
$20.9K
latest month
12-month trend
B0DHVQYS6D
Herseas Womens Bikini Whip Stitch Floral Swimsuit High Waisted Bathing Suit
600
▲ 20.0%vs. prior month
$19.6K
latest month
12-month trend
B0734KR26Y
baleaf Women's Athletic Training Adjustable Strap One Piece Swimsuit
500
▲ 66.7%vs. prior month
$16.4K
latest month
12-month trend
B0F53ZBH8R
Blooming Jelly Womens Sexy Bikini Sets Cheeky Bathing Suit U-Wire Swimsuits
400
▲ 0.0%vs. prior month
$13K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blue Swimsuit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Holipick is the best-performing blue swimsuit brand in July 2026, moving 1,700 units across 3 ASINs for 36.2% of Top 10 volume. Herseas follows with 900 units (19.1%), ahead of BMJL on 600 units (12.8%).
With 7 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.24 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Holipick
3 ASINs in Top 10
36.2%
Units
1.7K
Revenue
$66.9K
Avg. price
$38.99
B09NVQ2CFC
$38.99·★4.4·326 revsWomen's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit | V-Neck Twist Front, Low-Back Design, Adjustable Straps, Removable Pads, Full Coverage, Long-Torso Fit, Beach and Pool Days
Units sold800B09NVPQKKD
$38.99·★4.5·326 revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold600B09SPL9WR1
$38.99·★4.2·1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold300
Herseas
2 ASINs in Top 10
19.1%
Units
900
Revenue
$29.3K
Avg. price
$28.24
B0DHVQYS6D
$27.99·★4.2·1.4K revsHerseas Womens Bikini Whip Stitch Floral Swimsuit High Waisted Bathing Suit
Units sold600B0DGXV7W6B
$28.49·★4.2·1.3K revsHerseas Womens Textured Bikini Sets 2 Piece Twist Front Top Sexy Swimsuits
Units sold300
BMJL
1 ASIN in Top 10
12.8%
Units
600
Revenue
$20.9K
Avg. price
$29.79
B0BL77SSTT
$29.79·★4.3·4.5K revsBMJL Womens High Waisted Bikini Sets Sporty Two piece Color Block Swimsuits
Units sold600
Trending Blue Swimsuit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CBJZT3R6 booked 300 units at $39.99, with ▲ 0.0% MoM change. On the growth side, B0BWR7GDNW leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DPN5X4H5 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBJZT3R6
CUPSHE Women's One Piece Swimsuit Square Neck Tummy Control Bathing Suit
Price
$39.99
Rating
4.3
Reviews
2.9K
Latest month sales
B0BWR7GDNW
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Price
$25.66
Rating
4.0
Reviews
4.4K
Latest month sales
B0DPN5X4H5
Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Unlock to view ASIN details and product titles
Price
$32.79
Rating
4.2
Reviews
4.9K
Latest month sales
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