Blue Shampoo For Brassy Hair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Shampoo For Brassy Hair sales on Amazon US totaled 256,700 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $5,906,471 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 46.0% of revenue, while a typical listing is priced at $24.14. The keyword itself pulled 22,222 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the blue shampoo for brassy hair Top 50 moved 2,753,950 units and $63,410,440 in cumulative sales — an average of 229,496 units and $5,284,203 per month. Monthly throughput topped out at 310,100 units in June 2026 and dipped to 158,100 in May 2026, leaving the latest reading 36.0% higher than August 2025.
Blue Shampoo For Brassy Hair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.7K
▼ 17.2% MoM
Monthly Revenue 2026/07
$5.9M
▼ 18.1% MoM
Top 10 Market Share 2026/07
49.5%
Blue Shampoo For Brassy Hair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue shampoo for brassy hair listing on Amazon US in July 2026 is ASIN B08T2WP81T (Brand: Pantene), which sold 30,000 units at $12.84 apiece — equal to 11.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $2,718,500 in July 2026 — 49.5% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Shampoo For Brassy Hair' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B001UGL84U
Selsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
20K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B082B5GPTV
Clairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B08P66Q9TK
REDKEN Acidic Bonding Concentrate Shampoo – For Damaged Hair Repair
10K
▼ 50.0%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blue Shampoo For Brassy Hair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pantene is the best-performing blue shampoo for brassy hair brand in July 2026, moving 30,000 units across 1 ASIN for 23.6% of Top 10 volume. L'Oreal Paris follows with 28,000 units (22.0%), ahead of Selsun Blue on 20,000 units (15.7%).
With 8 brands splitting the Top 10 and 61.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $15.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pantene
1 ASIN in Top 10
23.6%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.2K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
L'Oreal Paris
3 ASINs in Top 10
22.0%
Units
28K
Revenue
$419.3K
Avg. price
$15.55
B07P7L1HFN
$9.97·★4.5·29.2K revsL’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold10KB091G47FDH
$16.74·★4.5·7.6K revsL'Oreal Paris Sulfate Free Bond Repair+ Shampoo and Conditioner Set with Bond + Amino Acid Complex, Strengthens and Repairs Damaged or Color Treated Hair, EverPure, 13.6 Fl Oz Set (Packaging May Vary)
Units sold10KB0842YD1CX
$19.94·★4.5·33.5K revsL'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Units sold8K
Selsun Blue
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$158.4K
Avg. price
$7.92
B001UGL84U
$7.92·★4.7·25.9K revsSelsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
Units sold20K
Trending Blue Shampoo For Brassy Hair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GHNJ3P7C leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B000UPEF88 close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GHNJ3P7C
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Price
$24.95
Rating
4.1
Reviews
350
Latest month sales
B000UPEF88
Paul Mitchell Shampoo Two, Clarifying Shampoo, Deep Cleanses + Removes Buildup, For All Hair Types, Especially Oily Hair
Price
$16.00
Rating
4.5
Reviews
14.7K
Latest month sales
B001NFMM8E
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.4
Reviews
10.5K
Latest month sales
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