Blue Lizard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Lizard sales on Amazon US totaled 590,000 units in July 2026 (▼ 42.1% vs. the prior month), generating an estimated $10,008,720 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 46.9% of revenue, while a typical listing is priced at $17.09. The keyword itself pulled 21,184 Amazon queries over the same period (▼ 40.5% MoM).
Zooming out to the 12-month window ending July 2026, the blue lizard Top 50 moved 4,014,500 units and $74,443,133 in cumulative sales — an average of 334,542 units and $6,203,594 per month. Monthly throughput topped out at 1,019,000 units in June 2026 and dipped to 121,000 in December 2025, leaving the latest reading 137.8% higher than August 2025.
Blue Lizard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
590K
▼ 42.1% MoM
Monthly Revenue 2026/07
$10M
▼ 45.1% MoM
Top 10 Market Share 2026/07
49.2%
Blue Lizard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue lizard listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 11.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $4,698,200 in July 2026 — 49.2% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Lizard' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B00AEN4QZ8
Neutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz
40K
▼ 20.0%vs. prior month
$328.8K
latest month
12-month trend
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
30K
▲ 0.0%vs. prior month
$419.1K
latest month
12-month trend
B083VXQ7MG
BLUE LIZARD Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Vegan, Fragrance-Free, Easy Application, For Kids
20K
▼ 33.3%vs. prior month
$158.8K
latest month
12-month trend
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Best Blue Lizard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing blue lizard brand in July 2026, moving 160,000 units across 5 ASINs for 55.2% of Top 10 volume. Neutrogena follows with 40,000 units (13.8%), ahead of EltaMD on 30,000 units (10.3%).
With 6 brands splitting the Top 10 and 79.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.29 to $47.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
5 ASINs in Top 10
55.2%
Units
160K
Revenue
$1.9M
Avg. price
$11.63
B084ZP848Y
$15.48·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold70KB083VTP119
$7.92·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Units sold30KB083VXQ7MG
$7.92·★4.6·6.6K revsBLUE LIZARD Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Vegan, Fragrance-Free, Easy Application, For Kids
Units sold20KB0862Q6BV9
$10.99·★4.4·21.2K revsBlue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide, SPF 50+, Water Resistant, UVA/UVB Protection with Smart Cap Technology - Fragrance Free, 3 oz. Tube | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold20KB08Y8KLYMB
$15.83·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral SPF 50 Spray, Dermatologist-Recommended Brand, Broad-Spectrum UVA/UVB Protection, Water-Resistant, Zinc Oxide Formula, 5 oz | Dermatologist-Recommended, Zinc Oxide, 100% Mineral Actives, UVA/UVB Protection, Water-Resistant, Vegan, For Sensitive Skin
Units sold20K
Neutrogena
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$328.8K
Avg. price
$8.29
B00AEN4QZ8
$8.29·★4.7·23.4K revsNeutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz
Units sold40K
EltaMD
1 ASIN in Top 10
10.3%
Units
30K
Revenue
$1.4M
Avg. price
$47.00
B00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30K
Trending Blue Lizard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07MWJLWZJ leads positive momentum with ▲ 20.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MWJLWZJ
Badger Kids Mineral Sunscreen Cream SPF 40, Organic, Non-Toxic, 2.9 fl oz | 98% Organic, Zinc Oxide, Water Resistant, Reef Friendly, Hawaii Approved Sunblock, Kids sunscreen cream
Price
$17.99
Rating
4.7
Reviews
3.7K
Latest month sales
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