Blue Jeans Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Blue Jeans Men sales on Amazon US totaled 9,350 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $292,773 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 50.0% of revenue, while a typical listing is priced at $31.65. The keyword itself pulled 15,795 Amazon queries over the same period (▲ 1.0% MoM).

Zooming out to the 12-month window ending July 2026, the blue jeans men Top 50 moved 121,700 units and $3,850,627 in cumulative sales — an average of 10,142 units and $320,886 per month. Monthly throughput topped out at 17,150 units in November 2025 and dipped to 5,000 in May 2026, leaving the latest reading 2.7% higher than August 2025.

121.7KTotal units sold · Last 12 months
$3.9MTotal revenue · Last 12 months
15.8K▲ 1.0% MoM
Monthly search volume
$31.65Avg. price · July 2026

Blue Jeans Men Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales9.1K
Revenue$275.6K

2025/09

Sales8.2K
Revenue$250.1K

2025/10

Sales12.2K
Revenue$390.8K

2025/11

Sales17.1K
Revenue$538.4K

2025/12

Sales14.6K
Revenue$460.8K

2026/01

Sales7.5K
Revenue$237.1K

2026/02

Sales8K
Revenue$263K

2026/03

Sales9.3K
Revenue$306.5K

2026/04

Sales9.2K
Revenue$300.9K

2026/05

Sales5K
Revenue$159.3K

2026/06

Sales12.2K
Revenue$375.4K
9.3K

2026/07

Sales9.3K
Revenue$292.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

9.3K

▼ 23.4% MoM

Monthly Revenue 2026/07

$292.8K

▼ 22.0% MoM

Top 10 Market Share 2026/07

53.5%

See the Top 10 ASINs driving 53.5% of sales

Blue Jeans Men Market Share & Sales Concentration on Amazon US — July 2026

The most-sold blue jeans men listing on Amazon US in July 2026 is ASIN B075MY6M7G (Brand: Wrangler Authentics), which sold 1,000 units at $28.38 apiece — equal to 10.7% of every unit tracked in this report and 25% ahead of the No. 2 listing.

The Top 10 ASINs account for 5,000 units and $146,452 in July 2026 — 53.5% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Blue Jeans Men' on Amazon

July 2026
ASINSIGHT Logo
53.5% Volume Share 5K units sold
50.0% Revenue Share $146.5K estimated
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Top 5 Volume Share breakdown

B075MY6M7G 10.7%
B07YPDRHCW 8.6%
B075MRNRHY 6.4%
B0018OKNWM 6.4%
B0D4ZVYSZT 4.3%
Others 63.6%
#1
Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

B075MY6M7G

Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

$28.38·★ 4.6·18.2K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$28.4K

latest month

Monthly Trend

12-month trend

#2
Wrangler Authentics Men's Classic Cargo Stretch Short

B07YPDRHCW

Wrangler Authentics Men's Classic Cargo Stretch Short

$28.43·★ 4.6·10K reviews
Monthly Sales

800

▼ 20.0%

vs. prior month

Revenue

$22.7K

latest month

Monthly Trend

12-month trend

#3
Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

B075MRNRHY

Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

$28.38·★ 4.6·18.2K reviews
Monthly Sales

600

▼ 33.3%

vs. prior month

Revenue

$17K

latest month

Monthly Trend

12-month trend

#4
Levi's Men's 505 Regular Fit Jeans

B0018OKNWM

Levi's Men's 505 Regular Fit Jeans

$29.99·★ 4.5·29.8K reviews
Monthly Sales

600

▼ 40.0%

vs. prior month

Revenue

$20.5K

latest month

Monthly Trend

12-month trend

#5
Dickies Men's 874® Flex Work Pants

B0D4ZVYSZT

Dickies Men's 874® Flex Work Pants

$33.95·★ 4.1·5.2K reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$8.2K

latest month

Monthly Trend

12-month trend

#6
Levi's Men's 505 Regular Fit Jeans

B0018OFKJS

Levi's Men's 505 Regular Fit Jeans

$29.99·★ 4.5·29.8K reviews
Monthly Sales

400

vs. prior month

Revenue

$14.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Blue Jeans Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Wrangler Authentics is the best-performing blue jeans men brand in July 2026, moving 2,400 units across 3 ASINs for 48.0% of Top 10 volume. Levi's follows with 1,400 units (28.0%), ahead of Dickies on 400 units (8.0%).

With 6 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.40 to $36.66, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

48.0%
28.0%
8.0%
16.0%
Wrangler Authentics
Levi's
Dickies
Other brands
1

Wrangler Authentics

3 ASINs in Top 10

48.0%

Units

2.4K

Revenue

$68.2K

Avg. price

$28.40

  • Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

    B075MY6M7G

    $28.38·★4.6·18.2K revs

    Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

    Units sold1K
  • Wrangler Authentics Men's Classic Cargo Stretch Short

    B07YPDRHCW

    $28.43·★4.6·10K revs

    Wrangler Authentics Men's Classic Cargo Stretch Short

    Units sold800
  • Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

    B075MRNRHY

    $28.38·★4.6·18.2K revs

    Wrangler Authentics Men’s Comfort Flex Waistband Jean Short

    Units sold600
2

Levi's

3 ASINs in Top 10

28.0%

Units

1.4K

Revenue

$51.3K

Avg. price

$36.66

  • Levi's Men's 505 Regular Fit Jeans

    B0018OKNWM

    $29.99·★4.5·29.8K revs

    Levi's Men's 505 Regular Fit Jeans

    Units sold600
  • Levi's Men's 505 Regular Fit Jeans

    B0018OFKJS

    $29.99·★4.5·29.8K revs

    Levi's Men's 505 Regular Fit Jeans

    Units sold400
  • Levi's Men's 505 Regular Fit Jeans

    B001H0FV7O

    $49.99·★4.5·29K revs

    Levi's Men's 505 Regular Fit Jeans

    Units sold400
3

Dickies

1 ASIN in Top 10

8.0%

Units

400

Revenue

$8.2K

Avg. price

$33.95

  • Dickies Men's 874® Flex Work Pants

    B0D4ZVYSZT

    $33.95·★4.1·5.2K revs

    Dickies Men's 874® Flex Work Pants

    Units sold400

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